The reason I rated my experience as a "9" instead of a "10" is due to an issue with the dealership website. Please see the website for an example: https://tuscaloosahyundai.financing.dealer.com/new/Hyundai/2017-Hyundai-Santa+Fe+Sport-f56741370a0e0adf302dd67976a9e5c8.htm?toolbox=payment&_ga=2.123653583.574452287.1510178755-1858858366.1508865903&ddcstdata=c2Vzc2lvblJlZmVycmVyRG9tYWluPXR1c2NhbG9vc2FoeXVuZGFpLmNtcy5kZWFsZXIuY29tJnNzb2lkPTlkYWIwNmI2MGEwZTBhZWIyMDQwZWMwODM0MWRiZTU1&ust=9dab06b60a0e0aeb2040ec08341dbe55_1510178934531 As you can see, after a vehicle has been selected the price is listed as follows: MSRP - Savings = Price That's all very straightforward except that the savings are not specified as to what is included in those savings. On the same page in the section below it is stated that other rebates and incentives for which not everyone will qualify are not included in the advertised price. In my case this led me to believe that the $750 financing incentive would be a further reduction in the price, since not everyone would qualify for financing of course. In order to be able to see what rebates, incentives, etc are included in the price a shopper is required to click another box called "Personalize Payments". I had no interest in personalizing payments so I did not click that box, therefore I never saw that the financing incentive had already been subtracted. Furthermore, the proposal which I was sent only said "Price includes rebate" and did not enumerate those rebate(s). This was done before any financing so, again I was assuming that the financing incentive was yet to be applied, as a downpayment which the stipulation for using it. I brought all this up to my salesman who was explained about the "Personalize Payments" button. He was very professional and helpful in this and all my dealings with him. I suggested that they take another look at the website so as to prevent any further confusion in the future. He said he could see the issue and would report it to the sales manager and they would likely get back with the advertising people about possibly changing it. My suggestion is to put all the information on the vehicle's page and not have it split between pages. Something like this would be very appreciated: MSRP - Discount = Discounted sales price - rebate and incentives (listed individually) = Final Price Thank you for your time and consideration! Once again, I have always recommended Tuscaloosa Hyundai and have thus far bought 4 vehicles from them.