So I've been looking around at 08-09 528xi, preferably with options (nav, backup sensors, etc). I found a nice one at Voss BMW -- 2 hours from my home. I talked to Steven Cook, who was patient, answered all my questions, and made it clear that he would love to sell the car, but could not hold it for me (2 hours away and my work schedule means I'll get there a week from now just to see the car and then decide if I want to buy it).
Well, murphy's law, someone else saw and bought it. Steven called me up, apologized that it had been sold (even though there was no deposit, and I had made no commitment of any kind) and told me of several other cars he had (though not quite the same options). I have to say positive experience (even though no transaction) because he could have easily just let me drive out on a weekend, claim the car had just been sold, and then try to sell my something else. Instead he called me up, told me what was going on, and agreed that for what I was looking for, it was better for me to sit tight and keep looking rather than try to sell my something else (without options I wanted).
I ultimately did find what I wanted, but at another BMW dealership. I let Steven know, and he was happy that I found what I wanted (even though it wasn't through him or his dealership). To him, that was better than trying to sell me something I didn't want.
So Steven, thank you!! BMW may make the Ultimate Driving Machine, but it's honest, good experience sales advisors like your self that make us come back for more. Kash