This was my first experience with this dealership and a first Mazda purchase so I'm a definite newbie. The negotiations and purchase was as easy as I have ever experienced. My several past car purchases have been a mix of good and bad. This dealer played no games and was very considerate of not consuming any more of my time than what was required. I'm also very pleased with the Mazda 3 as well. Being a die hard and happy Toyota buyer in the past, it was not easy for me to change brands. Since Mazda is still a 6 sp auto this is what I had to do to avoid a CVT transmission. I learned that lesson the hard way after a previous Nissan with a junk CVT burned up at 125k miles. Hopefully my Mazda will prove to be as bullet proof as our yota's have been...will let ya know on that in a couple hundred thousand miles! So far, I couldn't be happier with my purchase but it's still the "honeymoon" with this Mazda.