Between the salesperson and service department
interactions if I had to recommend Serra Nissan to a friend, I would not.
interactions if I had to recommend Serra Nissan to a friend, I would not.
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by barbarafustonDNC
Verified Customer
Verified Customer
Service Price Transparency
My experience with Mr.
Loyd, Mr. Baker and Mr. Todd was exceptional. Even the lady in the service department was just as professional as everyone else, (I hate that I can
Loyd, Mr. Baker and Mr. Todd was exceptional. Even the lady in the service department was just as professional as everyone else, (I hate that I can't remember her name).
When looking for a car would I recommend the service of Serra Nissan? Yes, I would. If they can help you, they will. Even the possibility of helping find a car at a different Serra car lot.
If you're looking for a car check them out.
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by falenapurifoy
Verified Customer
Verified Customer
Aug 06, 2026 -
Serra Nissan of Birmingham responded
Thank you for your kind words and for sharing your experience with us! We take pride in providing exceptional service and are thrilled to know that you had a positive experience with our team. We appreciate your recommendation and thank you for choosing Serra Nissan. We are always here to help and are happy to search through our other Serra car lots to find the perfect car for you. Come back and see us anytime! #SerraNissan #ExceptionalService #HappyCustomers
vehicle listed on website for price for vehicle having
negative record (clean title, no accidents, etc). This was based off of Experian autocheck. When pulling up the experian autocheck form, there was ve
negative record (clean title, no accidents, etc). This was based off of Experian autocheck. When pulling up the experian autocheck form, there was very minimal records even documented. Important to note, this vehicle is 6 years old. I asked for the carfax instead, the carfax showed way more documentation from service records, odometer readings, etc. Well...the carfax also showed the vehicle had been in two accidents with one reporting SEVERE UNDERCARRIAGE damage. The dealership denied knowing this info ahead of time and refused to come down on their original price because "we don't use carfax here" (per salesman). They reported their service department had already inspected the vehicle and found nothing wrong. Keep in mind this was an inspection done prior to knowing the vehicle had been in two accidents. They messed up and didnt want to eat the cost, instead wanted to put their mistake on the customer to eat. The vehicle was also missing a seat...they claimed it was not supposed to have another seat, ironic because even their website listing included the seat (because that make and model always has that extra seat). They shrugged it off like it wasn't a big deal. *important* I asked them if they would tell any future customers inquiring about the vehicle that the carfax shows it has been in two accidents...they said "only if the customer ask for it" Two lessons learned: 1.don't shop at this dealership, 2. always ask for the carfax even if they use a different autocheck company!
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by Dustin
Jul 30, 2026 -
Serra Nissan of Birmingham responded
Good morning, You asked for all records of the vehicle. We did not deny this information. We told you on several occations that there was an accident on the Carfax and we sent the copy to you through email. You still asked for our out the door price. You asked for records, we told you that we would give you everything that we had. You had all of the information before driving from Tennessee. Our manager John even told you that if you were concerned with all of the information that we gave you that you should probably not drive from Tennessee. You came in and looked at the car and asked us to take $3500 off of the price. We declined and you left. You review is uncalled for. Just because we couldnt come down on the price for you after giving you our price before you drove here. You made the decision to make the trip! Have a good day and good luck with your hunt.
Jul 30, 2026 -
Dustin responded
No you sent me an out the door price (which btw was the same price listed on your website)-minus trade in, with the price being with the thought that the vehicle HAD NOT been in an accident, this was confirmed by the salesman when I arrived. So I asked for an updated price at the dealership that reflects the knowledge that the carfax shows severe accident/damage to the undercarriage. You did not adjust the price at all. It was stated “we are not going to adjust our price based off of the carfax”. I never said you didn’t provide me information, you just threw that out there. But side note: you only provided me the carfax because i asked for it. Also I never once complained about driving from “Tennessee” you just threw that out there. I would have the same complaint if I lived next door to yall. Then when I stated that I hope yall share this carfax with any inquiring customer for this vehicle. It was stated “only if they ask for the report”…that is poor. Yall need to own up to this mistake. Have some integrity and do better next time.
Billy wanted me to pay him for my 0 down Billy put me in
a vehicle that drinks gas
a vehicle that drinks gas
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by startn.alone
Verified Customer
Verified Customer
Other Employees Tagged:
Billy Baker
Jun 17, 2026 -
Serra Nissan of Birmingham responded
We are looking into your complaint, as far as a vehicle that drinks gas, the Rogue is 30 City/ 37 Hwy. One of the best SUVs on the market.
Billy Baker is a great salesman and he went above and
beyond for me. Also Dragon is awesome and he went above and beyond for me
beyond for me. Also Dragon is awesome and he went above and beyond for me
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by Jonishaw11
May 18, 2026 -
Serra Nissan of Birmingham responded
Thank you for sharing your positive experience with us! Our team at [Business Name] takes pride in providing exceptional service, and we are thrilled to hear that both Billy and Dragon exceeded your expectations. We appreciate your support!
Mr. Billy Baker is one of the best salesman at this
dealership. He is very honest and informative. Helps assist you make the best decision for your new or used car needs.
dealership. He is very honest and informative. Helps assist you make the best decision for your new or used car needs.
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by Kenwelch334
May 18, 2026 -
Serra Nissan of Birmingham responded
Thank you for sharing your experience with Mr. Baker! We are proud to have him on our team as his honesty and knowledge truly make a difference for our customers. We appreciate your support and look forward to assisting you with all your future car needs!
The sales person I had was Billy Baker and he was amazing
great and wonderful. I couldn't have asked for a better sales representative. Thank you so so much Billy Baker for getting us in a vehicle.
great and wonderful. I couldn't have asked for a better sales representative. Thank you so so much Billy Baker for getting us in a vehicle.
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by marilynw197900
Mar 28, 2026 -
Serra Nissan of Birmingham responded
Thank you for the kind words! Everyone loves Billy!
Mar 28, 2026 -
marilynw197900 responded
Billy Baker will do everything that he could to get you a vehicle.
Friendly staff, smooth and fast transaction.
We got our vehicle the same day. Good service!
We got our vehicle the same day. Good service!
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by fcpalisoc
Verified Customer
Verified Customer
Feb 08, 2026 -
Serra Nissan of Birmingham responded
Thank you! We hope you enjoy your vehicle!
Accommodating.
Dang!!! 14 more words...don't know if I have 14 more words to type . ??
Dang!!! 14 more words...don't know if I have 14 more words to type . ??
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by cynthiabrock24
Verified Customer
Verified Customer
Other Employees Tagged:
Billy Baker
Dec 26, 2025 -
Serra Nissan of Birmingham responded
Thank you for your 5-star review of our sales staff and for choosing Serra Nissan for your vehicle needs! We appreciate your time and business, and we look forward to helping you in the future!
Go somewhere else.
Switched vehicles with a damaged. Then poorly repaired it. ruined new vehicle.
Switched vehicles with a damaged. Then poorly repaired it. ruined new vehicle.
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by kymochoa
Other Employees Tagged:
Theo Todd
, Sales Manager
Sep 23, 2025 -
Serra Nissan of Birmingham responded
We are sorry to hear about your experience, and we apologize for the inconvenience. Once we identified the damage to your vehicle, we sent it to a vendor to complete the repair, however it was not up to par with our standards. We have since switched vendors in light of this experience, but we recognize the inconvenience. We encourage you to call us at 205-856-2544 if you would like to discuss this situation with a manager.