Jim Henderson
Jim Henderson at Ed Morse Chevrolet Buick GMC

Jim Henderson

General Manager

Ed Morse Chevrolet Buick GMC

501 U.S. 61 BUSINESS
Muscatine, IA 52761

Contact Me
4.9
114 Reviews

I was born and raised in Muscatine, Iowa, and graduated from the Iowa Wesleyan College. I have been married to my wife Melissa for 27 great years! I have been in the Automotive field since I was fourteen years old, and I am very cognizant of the customer's needs. My aim is to deliver excellent customer service, transparency, integrity, and the type of experience you want to tell your friends and family about. When you work with me, I will show you how easy it is to purchase a vehicle. I am proud to say that after the sale, you are still on my mind. I will match you with the correct vehicle, follow up, and ensure you are happy and doing well!

Dealership Experience

36 yrs, 9 mos

Industry Experience

46 yrs

4.9

114 Reviews

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114 Reviews of Jim Henderson

May 07, 2026

Dealership Rating
Employee Rating

We have moved and drove back 800 miles to purchase a car from Ed Morse of Muscatine. I would trust no one else to sell me a used car. They are always looking out for our best interest. They really do treat More

by BAYNES20
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
May 11, 2026

Ed Morse Chevrolet Buick GMC responded

Thank you for your wonderful review! We're delighted to hear that you made the journey back to Ed Morse Chevrolet Buick GMC Muscatine for your used car purchase. It's our priority to ensure that our customers feel like family, and our team is glad to know that you trust us with your automotive needs. We look forward to seeing you again! Safe travels! Sincerely, The Ed Morse Chevy Buick GMC Team

March 31, 2026

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The entire dealership was so kind, friendly & helpful to me shopping for my new 2026 GMC truck & explaining all the new features of the truck! I greatly appreciate everything they did to make my experience More

by rgsteffen10
Recommend Dealer
Yes

Other Employees Tagged: MC Henderson , Sooo sorry I dont remember all the names of everyone that helped me.

March 02, 2026

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We have done business with this dealership for 22 years. Very good communication from the service department. More

by Jim Bob
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Charles Wiebel, Pete Smillie, Rob Wittmer , Hans Broderson, Juan Goucin, Chris?, Grant Edkin, Jake Mussell.

Mar 15, 2026

Ed Morse Chevrolet Buick GMC responded

Thank you for your kind words, Jim! We truly appreciate your loyalty to Ed Morse Chevrolet Buick GMC Muscatine over the past 22 years. It's fantastic to hear that you've had a positive experience with our service department. We look forward to continuing to serve you in the future! Sincerely, The Ed Morse Chevy Buick GMC Team

February 28, 2026

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Employees are also friendly and helpful whenever you stop in to schedule your vehicle for service More

by CURTWEISS
Service Price Transparency
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Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Elizabeth Weber, Charles Wiebel

Mar 15, 2026

Ed Morse Chevrolet Buick GMC responded

Thank you for your kind words, Curt! We appreciate you taking the time to share your experience with us at Ed Morse Chevrolet Buick GMC Muscatine. We're glad to hear that our team has been friendly and helpful whenever you stop in to schedule your vehicle for service. We look forward to seeing you again soon! Sincerely, The Ed Morse Chevy Buick GMC Team

February 25, 2026

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I've been looking for a 2026 GMC 2500 for a while. Then I found just what I was looking for at Ed morse in Muscatine. I meet with Mc Henderson and he walked me through the truck and explained all the More

by HETZLERJAY
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: MC Henderson, Dan Cox

Mar 15, 2026

Ed Morse Chevrolet Buick GMC responded

Thank you so much for your fantastic review, Jay! We're thrilled to hear that you found the 2026 GMC 2500 you were looking for at Ed Morse Chevrolet Buick GMC Muscatine. It's great to know that Mc, Jim, and Dan provided you with such attentive service throughout the process. We appreciate your trust in us and are glad you felt supported every step of the way. We look forward to assisting you again in the future! Safe travels in your new truck! Sincerely, The Ed Morse Chevy Buick GMC Team

February 20, 2026

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It's a great dealership that has always completed what they said they would. The only problem is they send out wsy too many surveys. More

by debmassner
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Mar 15, 2026

Ed Morse Chevrolet Buick GMC responded

Thank you for your feedback, Deb! We’re thrilled to hear that you have had a positive experience with Ed Morse Chevrolet Buick GMC Muscatine and that we've met your expectations. We appreciate your comments regarding our surveys and will take them into consideration. We look forward to assisting you again in the future! Sincerely, The Ed Morse Chevy Buick GMC Team

February 07, 2026

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The local Morse team in Muscatine, Iowa has “old school” honesty, service, - and quality. The team is professional grade- these are hard values to find. It is worth the effort to plan out a sale with this t More

by zwayneclk
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

January 24, 2026

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Employee Rating

Excellent service and responsive. Communication on vehicle status is well documented and informative. Job well done More

by SBAZAL36
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Elizabeth Weber, Rob Wittmer

January 22, 2026

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It was a very good experience The sales team was very helpful and was able to answer all my questions. More

by williamp10
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

January 09, 2026

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Have used this dealer for several years including Krieger's, the dealer prior to Morse. Both dealerships had/have very good people who are very good at what they do. To me, this means from the purcha More

by davesy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Elizabeth Weber, Rob Wittmer , MC Henderson, Sales; Juan Gaucin, Mechanic; Hans Broderson, Mechanic.

Jan 14, 2026

Ed Morse Chevrolet Buick GMC responded

Thank you for your business! We truly appreciate your loyalty to Ed Morse Chevrolet Buick GMC Muscatine over the years. It’s great to hear that you’ve had positive experiences from the purchasing process through to service. Our team takes pride in their training and expertise, and we’re glad it shows. We look forward to serving you again in the future! Sincerely, The Ed Morse Chevy Buick GMC Team

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