Ryan Dicken

Chris is a truly stand up guy. I’d been trying to find a Bronco deal for my sister for a couple weeks and Chris made the experience as painless as possible He was upfront, honest, I’d been trying to find a Bronco deal for my sister for a couple weeks and Chris made the experience as painless as possible He was upfront, honest, and even came in on his day off to make the deal happen for her as she leaves to go out of town tomorrow morning. We really appreciated Wickstrom Ford complete transparency in their pricing and not adding on a bunch of junk accessories she did not want or the “bait and switch” advertising that so many other ford dealers in the area and southern Wisconsin tried. If I was in the market for a new Ford, THIS is the guy, and the group I would buy it from. More

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Ryan and Rae worked so well together as a team! ! Made this one of the best and easiest car purchases. Couldn’t be happier. ! Made this one of the best and easiest car purchases. Couldn’t be happier. More

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After an awful month-long experience trying to purchase a vehicle through another dealership, I was feeling completely defeated. I asked my husband to stop by Wickstrom Ford to look at a vehicle, and that's vehicle through another dealership, I was feeling completely defeated. I asked my husband to stop by Wickstrom Ford to look at a vehicle, and that's when he met Rae. She showed him the vehicle I had been interested in, and from that moment on, the service was top-notch from start to finish. We worked with both Rae and Ryan to finalize our deal, and they made the entire car-buying process incredibly easy and stress-free. They were professional, responsive, and genuinely cared about making sure we had a great experience. They always knew how to put a smile on our faces and even played along with my husband's endless jokes. Rae and Ryan were nothing short of amazing, and I would 110% recommend them to anyone looking for a smooth, enjoyable car-buying experience. Thank you both for restoring our faith in the process! More

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We have been getting our vehicles from Wickstrom for 30 plus years. They have always been so friendly,knowledgeable,and not pushy whatsoever. We just leased a Ford Bronco with Nate Hoffs. He is a good sale plus years. They have always been so friendly,knowledgeable,and not pushy whatsoever. We just leased a Ford Bronco with Nate Hoffs. He is a good salesperson and will make sure that you get the right vehicle and deal for you. My husband and I have gotten to know a lot of Wickstrom employees like family. We have never even thought about going to another dealership. We highly recommend them and have to our friends and family over the years. More

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Rae was great to work with. It was easy and quick buying a car from them. I highly recommend Wickstom Ford. It was easy and quick buying a car from them. I highly recommend Wickstom Ford. More

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Fast, fair and professional service. I was well taken care of my needs in a vehicle as well as my budget concerns were considered and respected throughout they buying process, I wasn’t p I was well taken care of my needs in a vehicle as well as my budget concerns were considered and respected throughout they buying process, I wasn’t pushed toward a more expensive vehicle or anything larger than what I truly needed. By far the best car buying experience I have ever had. I cannot say enough good things about Rae Smith and her team. If you need a vehicle go see the fine people at Wickstrom and ask for Rae. You’ll be in good hands. More

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Easiest purchasing experience I’ve ever had buying a car! Chris Krasnoyarsk was awesome and went above and beyond. Ryan Dicken from the business office made the paperwork effortless and quick. Total time Chris Krasnoyarsk was awesome and went above and beyond. Ryan Dicken from the business office made the paperwork effortless and quick. Total time actually in the dealership facility: 15 minutes meeting Chris and leaving for my test drive + 20 minutes when picking up the car to take it home purchase done! Combined with Wickstrom’s great service department, it’s a win on all counts. Thanks Chris & Ryan for making so easy and stress free! More

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Never disappoints! Another Great experience! I recently leased my 5th Ford vehicle from this Dealership! In my opinion Wickstrom and their family is the BEST dealershi Another Great experience! I recently leased my 5th Ford vehicle from this Dealership! In my opinion Wickstrom and their family is the BEST dealership in the Country! Words that come to mind are; Professionalism, Loyal, Honest, Friendly, Non-Pressure, Educational, Transparent and Fun! It’s almost like they knew what vehicle was best for me before I even walked in the door. The one I would love the most, while staying in my budget and expectations! On this most recent experience I was expecting to trade in my previous Lease due to affordability and being several thousand miles over my allowed milage. Ryan Dicken the Financial Manager (as he always does), explained things very well, so I could understand. What was the most cost effective and would save me the most money, both up front and in the long run! At Wickstrom they actually look out for you, save you money, never make you feel pressured, and not try to just sell you a vehicle to maximize their profits. Throughout my entire experience, even months prior to my Lease being up. Chris Krason was Fantastic! He amplifies everything I stated above. He had 2 vehicles out front ready to show me, before I even arrived. One that we had already discussed that I was interested in and one I never even thought of. This way I could compare those 2 plus my vehicle I was returning. Patient, explanatory, great communication and honest! Never once I felt pressured, that I was being taken advantage of or rushed. To say the least I couldn’t be happier with my 2025 Ford Bronco Sport!!! The whole experience was smooth, exciting and more than satisfied! A Huge Thank You again to Chris Krason, Ryan Dicken and the entire team at Wickstrom Ford!!! I have and always will recommend this Dealership & family. 100% 10 stars! Don’t go anywhere else, it will truly be the Best car buying experience you will ever have!! More

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My initial experience with Wickstrom Ford was excellent. I had researched several vehicles and found the one I wanted online. I made an appointment over the phone and stopped in within the hour. When I arri I had researched several vehicles and found the one I wanted online. I made an appointment over the phone and stopped in within the hour. When I arrived, the truck was cleaned, washed, and ready to go. The sales professional, Alex Lopez, was superb. I had specific questions, and he knew the answers immediately. We went for a test drive, returned, and quickly reviewed the available options, extended warranties, ceramic coatings, and more. There was no pushy upselling—just clear, helpful information to guide my decisions. I also had a trade-in and had entered my vehicle’s information on the Kelley Blue Book website before arriving. The team already had that information and was knowledgeable right away, without making me repeat the process. We agreed on a fair price for both the trade-in and the new truck. After factoring in some significant discounts, we completed the paperwork, and I was on my way in just over an hour—including the test drive. I couldn’t be more pleased with how down-to-earth Alex was—he’s truly a pleasure to work with. He even gave me a quick tour of the service area. Thanks to the dealership discounts, I was able to add the ceramic finish coating for about what the truck would have cost elsewhere. Overall, I am highly impressed with the sales team and service. I would absolutely recommend Wickstrom Ford to anyone looking for a fair price and a knowledgeable team that makes the process efficient and professional. More

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I’ll recommend Wickstrom Ford to anyone who is looking for a new vehicle! Thank you Rae for making it easy as always. for a new vehicle! Thank you Rae for making it easy as always. More

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