Circle BMW
Eatontown, NJ
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4,318 Reviews of Circle BMW
We recently purchased a new X5 and had an outstanding experience at Circle BMW in Eatontown. The entire experience exceeded my expectations. The sales persons Jim and Joshua provided us with extremely he experience at Circle BMW in Eatontown. The entire experience exceeded my expectations. The sales persons Jim and Joshua provided us with extremely helpful and professional in every way and couldn’t be happier with my experience. We really appreciated their efforts , professionalism, and great attitude throughout which helped us much easier to make decision! This is our second BMW with Circle BMW and we definitely will come back on our next one. More
I purchased by first new BMW in 2022, and decided to try Circle BMW since they are the closest to me and have a great reputation according to reviews. I built the car at bmwusa.com and contacted Circle to s Circle BMW since they are the closest to me and have a great reputation according to reviews. I built the car at bmwusa.com and contacted Circle to see if they could fulfil the order at MSRP. They responded with an asking price of $5,000 over MSRP, which I didn't agree with. I then called Flemington BMW, who a friend suggested, and they immediately offered the car at MSRP and they took a deposit over the phone via credit card. 5 months later I took delivery and the car was perfect, though it was frustrating to drive over an hour to Flemington to acquire the car. I decided to bring the car to Circle BMW for service and my experience has been good for the most part. The service staff are friendly and it has overall been smooth for the 3-4 times I've been there. I did have one service experience that did rub me the wrong way. Let me preface this with the fact that I am meticulous about the car since purchasing it new. It's garage kept and has never spent a night outside and I can point out every minor blemish on the car inside and out. After my recent service visit, I left the dealership and on the drive home I noticed a relatively deep 1-2 inch long scratch at the bottom of my steering leather wheel, which I am 100% certain was not there prior to my service visit. I immediately submitted a contact us form on their website and then decided to call the service department the next day. The service guy said he'd refer this to someone and that I'd get a call back. A few days went by and no call so I called again, and again, I was told the same thing but no callback. I had to visit service again because a part was not available from my original visit and upon arriving I brought up the damage to the service guy. He referred it to the manager and he showed me a video clip from an aerial view perspective from around 10 feet up in the air at front end of the car which shows the service tech for a few seconds near the door of the car. They essentially said "we don't see any jewlery or anything on his wrist or hands that could have caused the damage so it must have been there already." There was no footage of the service valet bringing my car between the service port to the garage. While I understand they are trying to avoid spending money on fixing existing damage, I was a bit surprised that they took no accountability for causing it and there were no questions asked to others who came in contact with my car that day. I normally take photos of the outside of the car the night before my service visits to protect myself in the event new scratches or dings appear, but I never worried about interior damage. Going forward, I am purchasing steering wheel protectors/wraps and probably seat covers and am going to take photos of the car inside and out at the time of dropping the car off for service. Granted, this may be insignificant to some people, but to an enthusiast, it's a daily eye sore. More
I had an outstanding experience at Circle BMW in Eatontown. From start to finish, Charles made the entire process smooth, professional, and genuinely enjoyable. His customer service was top-notch — Eatontown. From start to finish, Charles made the entire process smooth, professional, and genuinely enjoyable. His customer service was top-notch — attentive, transparent, and never pushy. On top of that, they offered the best price I found at any dealership in New Jersey, which made the decision even easier. If you’re in the market for a BMW, I strongly recommend going to Circle BMW and asking for Charles. You won’t be disappointed. More
I had an outstanding car-buying experience working with Alex at Circle BMW. The entire process was professional, transparent, and completely pressure-free. Alex was knowledgeable, patient, and truly cared Alex at Circle BMW. The entire process was professional, transparent, and completely pressure-free. Alex was knowledgeable, patient, and truly cared about finding the right vehicle for me, making the purchase smooth and efficient. Highly recommended! If you are looking for a fantastic dealership experience, I highly recommend visiting Circle BMW and asking for Alex. More
Circle has been our go-to even before we lived in the state! EXCELLENT! We leased and purchased multiple cars from Charles, and he went above and beyond to get us what we wanted. He's also just a really state! EXCELLENT! We leased and purchased multiple cars from Charles, and he went above and beyond to get us what we wanted. He's also just a really cool person... Highly recommend using Charles Catania for anything you need! More
I recently purchased a 2026 BMW 540xi from Circle BMW, and the entire experience exceeded my expectations. From our first conversation, the team was professional, knowledgeable, and genuinely attentive th and the entire experience exceeded my expectations. From our first conversation, the team was professional, knowledgeable, and genuinely attentive throughout the entire process. My salesperson, Charles, was outstanding. he took the time to answer all of my questions clearly, and made sure I felt confident in my decision. The process was transparent and efficient, with no pressure and no surprises along the way. The delivery experience was seamless, and driving off in my new 540xi was truly exciting. They make you feel like family from the very start of the process. I highly recommend Circle BMW and Charles to anyone looking for a first-class car buying experience. I will now be a lifelong customer as well as the rest of my family! Thanks Charles!!! More
Class act of a dealership! Jim Hirsch, the best salesman, made getting a new car easy, effortless, and painless. He’s personable, genuine, honest, attentive and helpful! Jim Hirsch, the best salesman, made getting a new car easy, effortless, and painless. He’s personable, genuine, honest, attentive and helpful! More
From start to finish, my experience purchasing a new BMW M4 Competition Convertible was exceptional — easily one of the most professional and enjoyable automotive experiences I’ve ever had. I want to giv M4 Competition Convertible was exceptional — easily one of the most professional and enjoyable automotive experiences I’ve ever had. I want to give special recognition to my salesperson, Tathiana Carrasco, whose attention to detail and dedication were truly outstanding. From the moment I began the custom-order process, she ensured every aspect — including my request for a unique Individual paint color — was handled with precision. She coordinated closely with the factory to guarantee the order was accepted exactly as specified, keeping me informed every step of the way. Her constant follow-up throughout the manufacturing and delivery stages made the entire experience stress-free and exciting. It’s clear that Tathiana genuinely cares about her clients and takes great pride in delivering an exceptional level of service. When the big day finally arrived, Brian Valentine, the BMW Genius, took the time to walk me through every feature of my new M4. His knowledge of the technology and performance systems was comprehensive, and he patiently explained all the details to ensure I understood how to get the most out of my car. From setting up driver profiles and connectivity features to customizing the driving modes, Brian made the entire delivery experience smooth, informative, and enjoyable. Thanks to both Tathiana and Brian, taking delivery of my BMW M4 Competition Convertible was a moment to remember. Their professionalism, expertise, and genuine enthusiasm embody what makes the BMW brand so special. I wholeheartedly recommend this dealership to anyone looking for a first-class car-buying experience. More
The dealership had a very low pressure approach to the sales process allowing me to check out inventory and not forcing a sales person on me until I requested help. Once I decided on a car, all associates sales process allowing me to check out inventory and not forcing a sales person on me until I requested help. Once I decided on a car, all associates were professional and friendly making the entire process pleasurable. Jim Hirsch was an exceptional client advisor. He worked with me to find the best solution for my needs (both model and cost) and made the entire process seamless and quick. Zero wasted time! More
















