Company Press Release

DealerRater Launches Mobile Optimized Web Site

Waltham, Mass. – October 17, 2012 - DealerRater, the world’s premier car dealer review web site, today announced the launch of its mobile optimized web site. Automotive consumers can now easily research dealer reviews, rate their own car dealership experiences, and browse cars for sale using mobile browsers on iPhone, Blackberry and Android devices.

“Currently more than 20% of our current site traffic – one in five visitors, or about 6,000 consumers per day – visits DealerRater from a mobile device,” said Chip Grueter, president of DealerRater.  “With the steady climb in mobile visits and search traffic, DealerRater is committed to offering mobile consumers a first-class site experience, optimized for their smartphones.” 

With the new mobile site, DealerRater’s core functionality – reading dealer reviews, writing dealer reviews, and browsing cars for sale – has been preserved, enhanced and optimized in a streamlined and engaging user interface. 

Key features of the new mobile site include:

•        Zip code-driven geo-location services help consumers find local dealerships faster and read reviews that are most relevant to them. 

•        A simplified “Write a Review” page allows reviewers to tap star ratings and type review text on the go.

•        “Tap-through” dealer display ads provide a direct link to dealer’s web site.

“The launch of DealerRater’s mobile site is a win-win for auto consumers and our Certified Dealer partners,” added Grueter.  “Consumers enjoy the ease and convenience of the mobile site, while Certified Dealers gain the same SEO benefits as the full DealerRater site with higher-quality ad impressions from our mobile site traffic.”  

As 2012 marks the company’s 10-year anniversary, DealerRater enjoys distinction as the first and largest third-party review web site dedicated solely to automotive dealerships.  With its unparalleled volume of dealer reviews approaching 850,000, 25% of all franchised dealers in the U.S. have embraced DealerRater and its popular Certified Dealer Program  as a critical component to their online reputation efforts.  Certified Dealers are able to connect with DealerRater’s 9.5 million web site visitors while demonstrating an utmost commitment to quality customer service. 

The new mobile site will be demonstrated at Booth #631, at Digital Dealer 13 in Las Vegas, Nevada, October 23-25, 2012. For more information, visit www.DealerRater.com, call 800-266-9455, or talk to the DealerRater team at Booth #631, at Digital Dealer 13.