My purchase was a 2017 Honda Accord V6, but it was NOT from Atamian Honda.
It was from Boch Honda West in Westford.
Atamian, a very old-school and outdated dealership, fails to realize that consumers no longer have to play the game of suffering through an obnoxious Sales Manager's desperate attempt to force a deal after a sales associate has failed miserably to seal a respectable and fair deal. Their behavior caused me to walk and got to Boch West. My test drive was done at Atamian, so I was able to purchase my new vehicle that day at Boch West and leave the lot with only 3 miles on my odometer. I sent the email below to Atamian, but it has probably fallen on deaf ears. This is the reputation I've heard for many years, but now it's confirmed first hand. I won't even go to them for service now.
---------- Forwarded message ----------
Date: Fri, Dec 2, 2016 at 12:45 PM
Subject: Re: Almost time to close out the month @ Atamian Honda!
To: Kevin & Jim at Atamian
Kevin and Jim,
On Monday I thought we were on the path to cutting a deal after I simply settled on colors, but that came to an end when the archaic sales games began. My advice to all of you is not to have an obnoxious sales manager tell a perspective buyer in the 11th hour that he can't have a price unless he finances through your dealership. I know first hand that all a buyer has to do is go 3 miles from his home and buy for the same price from Boch West without having to finance. I took delivery on 11/30.
I also suggest that you, and especially your sales manager, spend a little time at dealerships like Boch West to learn how to work with people in a less barbaric environment. They'll get a 5 star rating from each of us. Atamian hasn't quite earned that and now I know first hand that they live up to the reputation I've heard about for years.