Thank you BMW of El Cajon and Joel for making the purchase of my cute sporty 135i m an experience I'll never forget ! Joel is extremely kind, funny, professional and hardworking. Thanks again BMW family.

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First of all, I want to point out that I am a resident of Georgia, but I found the perfect car at this dealership in CA. Joel treated me with the same respect and professionalism as you would provide to someone sitting in front of you. He was very attentive and catered to my needs. No matter what I asked, he had an answer or went to find out. However, I had a few problems after being approved with my paperwork receiving the proper attention that it deserved in the finance department. Due to my job, I travel a lot and my schedule is very time sensitive so I was highly disappointed. Instead of getting my file processed within a timely manner, I was pushed back for customers that were walk-ins, but once I made my concern known, I was treated like a KING throughout the remainder of the process. Jeff Waters in finance apologized and expedited everything from that point forward. This really changed my perspective of the dealership and doing business away from home. It ended up being easy and painless. Jeff worked his magic and had everything finalized for the car to be shipped in less than a day of receiving my signed documents. I do not think he had a choice because Joel was on their butts and turning over tables to make sure I was treated as any other customer (lol). I understand people make mistakes and would recommend this dealership. They are great people! Through it all, Joel was always on my side and fought for my respect, and I thank him for that. Therefore, I would have to say that his hard work and dedication to making sure I was happy is the reason I did not walk away from the deal. I am so glad that he answered the phone that day I called the dealership because I could not have been paired with a more perfect salesperson.

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First and for most, Joel Esguerra is by far the most polite, friendly and professional sales person i’ve ever dealt with. Joel is so attentive, informative and ready to serve the customer. Never been anywhere where the employees notice the customer and are ready to help immediately. I went home happy with my purchase and told everyone what an amazing dealer Joel Esguerra was. The best dealer i have met. Definitely recommend anyone to buy a vehicle from Joel Esguerra from BMW of El Cajon.

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We had an excellent car buying experience at BMW of El Cajon. I’ve purchased a vehicle from this dealership in the past and decided to come back. We were grateful that the sales advisor we had the opportunity to do business with this time was Mr. Joel Esguerra. I do not write reviews unless the business or the individual is worthy of a review and I feel the necessity to do so. Joel’s excellent customer service and car expertise deserves recognition because he serves at the forefront of this business and part of the success of a business depends on the caliber of their employees. Joel has gone above and beyond with the quality of customer service that he has provided us. We never felt forced to buy a car or on the other hand ignored because we weren't looking to buy a brand new luxury car. We were treated with utmost importance and the business transaction went quick and very smoothly. He was knowledgeable and thorough about the product that he was selling from showing and explaining to us all the specifications of the vehicle to test driving it. Joel has exemplary people skills and is definitely business savvy. The entire time he was very patient and pleasant with us. He knows how to keep his clients happy and gauge their satisfaction. He was able to further negotiate the price of the vehicle at a price we were willing to pay for a CPO BMW. At the end of the business transaction, we were greeted with a bottle of champagne, freebies like a key chain and a complete set of BMW car mats. He also followed up with an e-mail and a phone call two weeks later just to check on how things are going with the car and to remind us of Car Wash Wednesdays. Joel has provided us with a car that we are absolutely satisfied with. I certainly think that Mr. Esguerra is an asset to the BMW organization. Equipped with all the necessary skills to make a business thrive, I have no doubt that Joel would make a productive and effective leader of the BMW team if given the opportunity to do so in future.

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Joel is extremely professional, a pleasure to work with, understanding and really works to meet the customer needs. I purchased a car in January from Joel and due to some changes at home I needed to purchase a second auto. I contacted Joel and he did some research and found a car that fit my needs and in my price range, set an appointment with him and purchased the vehichle the same day. I have purchased a number of cars in my life and Joel stands out by far as a professional leader in his field from experiences I have had. I will certainly call him for future car purchases and/or recommend him. Thank you, Steve Thury

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The best experience I have ever had with dealership. Everyone was professional, knowledgable and very helpful. They went out of there way to make me welcome and important to the BMW family. Gino and Joel were great in realizing my dream in owning a new BMW.

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Purchased a used 2009 328i from Joel last week. Came into the dealership not expecting to buy but Joel took great care of me. Would definitely recommend to all my friends and family. Thanks again Joel!

-Gilbert G.

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Great vehicle, great service, great experience. I highly recommend anyone shopping for a BMW to visit this dealership. Yvonne did an excellent job helping is find the right vehicle.

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We just bought a 2013 BMW 528i at BMW. Joel Esguerra-Forral was our salesman, he was very friendly and was not pushy on what car we should look at or purchase. The whole trade in vehicle and purchase experience was smooth, and he explained all the questions we had. Thank you Joel and BMW of El Cajon for the friendly service. Would definitely recommend this dealership, because of their excellent customer service.

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I just bought a brand new 2013 BMW X3 at BMW South County and am in love with the car and whole buying experience. Joel Esguerra-Forral was our salesman and I was surprised at how friendly and laid back he was, this is very hard to find at any dealership. Usually they just see dollar signs in your eyes and want to get you in an out as quick as possible, but they really took their time with us, we appreciated that. They accepted my joke worthy trade in, gave me a bottle of champagne to celebrate and explained all the bells and whistles of my new spaceship. All the other salesman were also very friendly and some gave me pointers as well on my new car, and what to get used to compared to my old one. I look forward to coming here for my services/ maintenance in the future which is one of the reasons I picked South County and not Kearny Mesa. Their reviews scared me right off their website! yikes. Thanks South County, I am blessed to be counted as one of your family members now.

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