I contacted this dealership (via email) on 1/15/2016, interested in a Toyota Tundra. Shortly after contacting them, I received an auto response email listing their current new vehicle specials, followed by a response from their internet sales manager Mario. In that auto response email, the dealership advertised $10k off left over 2015 Tundras. I responded to Mario asking if they do in fact have $10k off the 2015 Tundras. His initial response was “We do have $10k off the 2015 Toyota Tundra 1794 editions.”
Now this is the first shady practice by this dealership. When you check their inventory, you will see they do not even have any 2015 1794 editions. So if I went to the dealership thinking they had some 2015 1794 trucks with $10k off, I would not be able to purchase one. It is simply a tactic they use to get you to their dealership. And I will show further proof of this tactic.
The email clearly said $10k off ALL 2015 Toyota Tundras. So I responded to Mario stating this. His exact response was “Congratulations, not everyone will receive that email, we do not have many 2015 Tundras left over and I would like for you to take advantage of the $10,000 off of our remaining Tundras.” I’m not sure what he meant by “not everyone will receive that email.” I received that email as an auto response when I originally emailed their dealership.
Ignoring the fishiness of this $10k off tactic, I decided to visit the dealership on 01/16/2016 and get an Out the Door price on one of the left over 2015 Tundras. I checked their inventory which showed they still had 9 available. When I got there, they told me all they had was just one left. It was parked in front of the dealership and was a 2015 Platinum edition, msrp $47k. I wanted to make sure the truck would then be $37k plus tt&l. They assured me they do not add on any dealership fees, prep fees, document fees, etc. The truck would be $37k plus tt&l.
The next step was to value my trade-in. And this is where their $10k off tactic occurs. I brought them my trade so they could value it. Before they would even give me an offer, they called up my financial institution to find out how much I still owed on the car. This is a very shady practice as they used this number to offer a lower amount. Any dealership who wants to know how much you owe before offering you an amount is just shady.
The KBB trade-in value on my car is $26,229 to $28,888. The dealership offered me $24k on my trade in. The fair purchase price on my car is almost $32k. And this is the value of the car in stock form. My car has many expensive upgrades that this dealership wants on the car. They told me if I wanted to take these upgrades off the car, it would decrease their trade-in offer.
Here is how dealerships like this work:
-They will advertise something like this, say $10k off ALL 2015 Tundras.
-When you ask them about it, they will try and say it is on certain trims (example 1794)
-When you call them out on that, they will say something stupid like “congratulations, not everyone blah blah blah…”
-They convince you to go to their dealership with this $10k off offering
-They don’t want to lose $10k by selling the truck so they try and make it up elsewhere, I.E. your trade-in
-They will over you $24k on your trade-in that is worth $28k (trade-in value) and $32k market value
-They then make $8k off your trade-in, so they make $8k off of you.
-They then only sold a left over 2015 model for $2k off MSRP
When I questioned them about why they are not offering KBB value, they responded with “kbb is just a guide” and “kbb is not buying your car, we are.” But then when you go to their website, they advertise kbb used car guide on their webpage.
This dealership is another stereotypical dealership that uses shady tactics. Don’t fall for it. Look at the overall picture before purchasing from them. If they offer $10k off, see where they are trying to make it up. Don’t be a sucker and let them make money off of you.
I didn’t even get to the financing stage but I bet they try and screw people over there as well. If you do decide to buy from this shady dealership, I recommend getting preapproved through your bank first. If they are shady with pricing, they are probably shady with the financing. They probably add on 2% interest when they arrange financing for you. Legally they can do this to you and you would never know unless you went and get pre-approved elsewhere first.
I Recommend This Dealer:
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