My Review Of Clay Cooley Nissan:
Although it was a pleasure to be greeted by you again this evening at Clay Cooley Nissan, I must admit my second visit to your location was far less satisfying than my visit just 48 hours prior. Salesman Ken Williams, myself, and Sales Manager Robert Spivey had a productive session on Tuesday night in which I drove a 2013 Nissan Rogue SV AWD. We agreed on a price of $19,900 plus TTL at that time. And while I did not commit due to the fact that I had a few more cars to test, he informed me that it was "relatively safe to assume" that if I came back before the end of the week that your offer would be the same. He even said "Ken is my witness".
It is 54 miles round trip from my home to your location. I have now driven that twice, despite the fact that there are much closer Nissan dealerships to me. I returned to CCN 48 hours later, check book and well qualified credit in hand, ready to buy. I TOLD YOU when I came in that the $19,900 was the right price for me and Robert said "Great! Let's do business!". I had decided on giving up the AWD and trading in my car instead of handing it down. I settled on a car with Tim (Ken was apparently off) and was all set to begin. Another sales manager came out (you were conveniently busy...starting to see a pattern) and told me that the lowest he could go on the SV FWD was $21,441 plus TTL. What??? A car that has a sticker price LESS than the one I initially looked at is now $1,541 MORE than what we talked about? How is that right? Sayid (?) said "you didn't take the offer on Tuesday and this is the lowest I can go". Obviously, it isn't or you, Robert, wouldn't have offered me the $19,900 rate. And if you had just been honest (a huge leap for your industry, I am sure) that you were no longer able to honor that, I would have saved two and a half hours of my life---and Tim's, who was showing someone around without getting full commission. When it came to my trade, he offered me $1,000.00. I told him that part of the reason that I decided to trade in was because Clay Cooley offers a minimum of $3000 for ANY trade, ANY condition, drivable or not. He asked me "where did you hear that?" What, again??? A sales manager who doesn't know their own ads???? Surely if Mr. Cooley spends the amount of money on ads that Tim says he does, your sales managers would be aware of what is out there. I told him a co worker saw the ad on TV and I called and confirmed it---in fact, the lady I spoke to offered $3500 as your minimum trade. I quickly realized that Clay Cooley does not intend on honoring any ads unless the customer asks about it.
Cut to Tim, who is CLEARLY embarrassed because he knows you all are trying to screw me, now being asked to show me even LESS equipped cars in an effort to get me to the rate that you and I discussed. The sales manager comes back and says the $3000 trade in *is* correct, but he would have to INCREASE the price of the car (again) to compensate for the trade, and it would be better for me to take the $1000 trade and pay the $21,441. I said, "it would be better for you to honor what I was told 48 hrs ago." His reply? "I've never seen a price that low for this car. We must have been desperate for a sale. We aren't desperate tonight". I am not desperate either, and I do not appreciate being taken advantage of. You had a customer in your house ready to pay you $20,000 and you let them leave because you would not honor your word. What was it you told me on Tuesday? Oh yes, "we will not lose you due to price". I guess that was false too.
The only thing I was desperate to do tonight was rush home and pen these thoughts to you. Between Monday and Wednesday, I was not treated better by any other dealership. You made the car buying experience fun, relaxed and seem trustworthy. This is part of the reason I came back. Your dealership's complete turnaround two days later is the reason I walked out.
Make sure you ALL ask about the trade in offer, and the fact that $19,900 really IS the "lowest" they will go on the SV AWD. That way, if you are offered more, they can walk away too.
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