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Ed Morse Ford
Muscatine, IA
414 Reviews
75 YEARS OF AUTOMOTIVE EXCELLENCE
"Dealer of The Year" ~ Automotive News
"Quality Dealer" ~ Time Magazine
"Cadillac Dealer of the Year" ~ (multiple recipient)
"Cadillac Certified Elite Service Dealer" ~ (multiple years)
"Honda President's Award" ~ (multiple recipient)
"Mazda President's Council" ~ (multiple recipient)
"Toyota Chairman's Council" ~ (multiple recipient)
"Jack Smith Leadership Award" ~ General Motors (multiple recipient)
"National Dealer of the Year" ~ DealerRater
"Consumer Satisfaction Award" ~ DealerRater (multiple recipient)
"Top Rated Dealer" ~ CarGurus & CARFAX (multiple recipient)
"South Florida's Top Workplaces" ~ Sun-Sentinel & Workplace Dynamics
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:00 PM
Tuesday 8:00 AM - 6:00 PM
Wednesday 8:00 AM - 6:00 PM
Thursday 8:00 AM - 7:00 PM
Friday 8:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 8:00 AM - 12:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 8:00 AM - 12:00 PM
Sunday Closed
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Showing 414 reviews
June 28, 2026
Well informed through the whole process. Friendly and pleasant customer service Easy to check pu Friendly and pleasant customer service Easy to check pu More
by kaufmom
Verified Customer
June 18, 2026
After several phone calls back and forth to determine what was covered under the Ford Service plan I made the service appt. Service was completed as requested and on-time. I did not experience any proble what was covered under the Ford Service plan I made the service appt. Service was completed as requested and on-time. I did not experience any problems. More
by CEYBERG
Employees Worked With
June 12, 2026
Made the appointment to get my truck checked over. and air conditioning fixed, fix the air conditioning. But never checked anything on the truck a little disappointed. and air conditioning fixed, fix the air conditioning. But never checked anything on the truck a little disappointed. More
by JOHNC24
Employees Worked With
June 10, 2026
visit went well, I was kept informed during the visit, will be back in 6 months will be back in 6 months More
by MIKEHARRISON6972
June 08, 2026
Friendly staff and very easy to get scheduled for repairs and maintenance. Wait times not too long. and maintenance. Wait times not too long. More
by wetzeljake09
Employees Worked With
May 29, 2026
Very friendly, and good service. Also the shuttle service is excellent! I am a happy customer. Also the shuttle service is excellent! I am a happy customer. More
by dave.bulcke
May 28, 2026
Easy to work with and answered all of my questions. Loaded all the functions on my phone for me and explained them while loading. Loaded all the functions on my phone for me and explained them while loading. More
by Richard L Hipple
Employees Worked With
May 24, 2026
The service provided for the oil change was fine. However, I was a bit upset to find out that my sync 4a was a 1 year limited time feature. I the service department was unaware that the Sync feature However, I was a bit upset to find out that my sync 4a was a 1 year limited time feature. I the service department was unaware that the Sync feature is limited. I truly thought the feature was broke until the service manager talked to the sales dept. This is not a dealership issue with the feature, the communication could have been better. The issue in my mind is with Ford, I own a 2020 mustang that sync works like the day I got the car. Now with this Explorer I have to run Car Play through my phone. Good grief could ford find a better design. My next purchase I will keep in mind that some features have perpetual cost. More
by mriverdawg
May 21, 2026
Emily was great to work with. She explained everything clearly and answered any question I had. She explained everything clearly and answered any question I had. More
by Jill D
Employees Worked With
May 18, 2026
Grace did an exceptional job with making a claims process go extremely smoothly. She had everything handled and kept me up to date through the process as information was received. Had a trip planned for vaca go extremely smoothly. She had everything handled and kept me up to date through the process as information was received. Had a trip planned for vacation, was given a loaner and was able to not worry about rearranging any of my plans because of the customer service and knowledge that Grace has at her job. More
by johnsnyder90
