To sum things up, this by far the most pleasurable car buying experience to date. Their lead sales rep Tony Huynh really went above and beyond the call of duty (for a salesman, this usually invokes some negative connotations,) but really I was spared all the flip-flopping, bait-n-switch sales tactics.
Their quote ended up being one of the lowest--sometimes the bottom line is that matters -- but the experience I've got at this place, especially through Tony sealed the deal. He personally went and helped me picked put my new plates! Will buy again.