Saw a truck advertised on the Joe Myers website for "$39,876 Price for everyone"
Went to Joe Myers Ford to see the truck and was quoted $40,378.
When I asked why the price was different they referred to the obscure "fine print" at the very bottom of the webpage that the price may not be correct. So, it was yet another cheesy bait-and-switch car sales tactic. (VERY bad)
I had the salesman run my credit for Ford Motor credit to get qualified for $2500 in rebates. The salesman, Alex Morales, brought me a printout of the offer with 48/60/72 financing options. When I told him I needed to think about the deal, he refused to let me take the printed offers. When I asked why I was told it was 'policy', but I could take a picture of them with my cell phone...which I did. So I asked to see the manager. The internet sales manager, Michelle Shepard, also told me that it was policy to not let the customer have the sales offer printout. After some discussion and her attempts to try and keep me at the dealership to strong arm a decision out of me, she agreed to let me have a copy. (overall shady and bad business practice)
I left the store and went to my office to review the offer and do some math. I sent an email making a offer on the truck and got a call from Ryan Martinez and we settled on a sales price and he followed up with a email confirming our conversation and deal we reached. (good) He did try and pressure me to put a $500 deposit on the truck to hold it, which I declined (very annoying take-away close tactic)
I secured a $15k cashiers check and had a employee drop me and my son off at the dealership. I met Alex M again and started the purchase paperwork. He then introduced me to Phyllis Baird in Finance. Phillip was very pleasant to visit with while we completed the finances. she presented me with the loan documents and I notice the agreed 60 mo 4.9% rate was now changed to 4.99% . When I question why the rate was higher she told me the computer systems did that. I told her we had a deal at 4.9% and asked her to change the documents back the original agreement. She agreed but had to do redo the docs manually. I'm fairly certain Phyllis was trying to intentionally change the deal. If I hadn't caught this mistake I would have paid more that agreed. (good that she was happy to correct - bad that this happened cause it seemed like a sneaky thing to do considering my experience with the sales offer quote documents)
Phyllis took me down to new car delivery, the young man was very pleasant showing me all the documents and service manuals. (good)
The 'new car delivery guy' was nowhere to be found so Alex stepped in and gave me and my son a demonstration on the trucks features. there were some things he did not know, like whether or not the two keys were number 1 & 2 and if each key was designed to remember seat positions..... he did well considering it's not his job (good try)
When driving home (at 7:30 (dark) we noticed the radio wouldn't san stations and had lots of static. the next morning (in the daylight) I noticed the truck had no radio antenna. So I sent an email to Alex, Michelle and Ryan asking for someone to call.
I eventually got tired of waiting for a email response, so I called Alex and told him the antennae was missing. He apologized and drove one out to my office an hour later (very good)
Overall, I would say I spent the majority of my time at the dealership in a very guarded mood. I did not trust anyone and felt I needed to be cautious and make sure I wasn't being taken advantage of.
My coaching -
1st - never advertise a product or service price that you won't honor. The website presentation of pricing should be transparent, straight forward and current... not in the fine print... It's way too easy to keep the internet inventory pricing correct and avoid the bait and switch perceptions that give car dealers a bad reputation.
2nd - If you make a customer a offer, let them have the paperwork to review. Give the customer the flexibility to review the offer in a non-pressured environment.
3rd - when you agree on a deal, don't change it. being presented financial papers that doesn't reflect the agreed deal is a poor business practice.
4th - make sure the delivery of the vehicle is the best experience possible..... A missing antenna is a dumb thing to miss....
I Recommend This Dealer:
Phyllis Baird, Alex Morales
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