Mike Murdoch is unethical. I understand that the nature of car dealing is pretty shady in general. Through my recent car searching experience, countless dealers have used various bait and switch tactics and a number of other questionable methods to try to get my business. I never complain about that because I expect it.
In this case, the way I was treated at Mike Davidson Ford was truly unethical. I live in North Carolina, but have been searching for a very particular vehicle for a few weeks now. I found that vehicle at Mike Davidson Ford. I called and spoke w/ Mike Murdoch who took my credit app over the phone and came back with some numbers that I was pre-approved for. We went back and forth a bit on the same day. I recognize that during the negotiation process, nothing is final and there's no guarantee the car will be held for you.
The next day, I called Mike and told him that I wanted the truck and was willing to purchase it sight unseen and ready to handle all the paperwork over the phone. He said that he couldn't accept my trade without seeing it and that he was still waiting on the banks to come through with a firm approval on a 4.9% interest rate for me (I don't have the best credit). I told MIke that I wanted the truck no matter what and was ready to seal the deal over the phone. I told him that I could afford the truck without the trade and that I didn't need a 4.9% rate, that even a 6% rate or whatever he could get me would work. During this same conversation, he told me that someone else was interested in making a deal on the truck, but that it didn't end up going through. This means there was no deal pending that would stand in the way from me buying the truck, if he would have acted on my decision to buy. He said he'd find out what rate he could get me and call me back in 30 minutes (he never called and never answered any of my calls).
A couple hours later, Mike emailed me about how there were challenges with the title of my trade in, which at the time I thought was under my dad's name. They didn't want to do any trade in with a vehicle under my dad's name. This is in spite of me telling him that I don't need to do the trade to make the deal work. He was just putting me off instead of following through with a deal that I was ready to make.
He emailed me again an hour later saying that someone else was interested in a deal on the truck and that I would have to wait until Monday to do anything, since my finance situation was in a 'pending' status due to the numerous recent inquiries on my credit (I had been shopping around).
I ended up driving to Florida, 5 hours away, so that Mike couldn't avoid me or circumvent a deal w/ me any further. When I arrived, I literally saw the new owner getting ready to pull away w/ the truck that I wanted. They sold it.
Mike asked if I was interested in buying something else. I said, "well, even if I am interested, I couldn't leave here with a truck today because of the pending status on my financing, right?" Mike told me that they could still make a deal and I could leave with a truck, they would just finish up the process on Monday.
This means Mike had every ability to make a deal with me over the phone and the excuses he gave me about the 'trade issues' and 'finance pending status' were irrelevant. I was ready to make a deal and Mike kept putting me off because, as he said, "Saturday's are busy and other people are interested in the truck." Maybe I'm wrong to call Mike Murdoch unethical, but I was one of those people interested in the truck, they already had my credit app, and in spite of whatever 'pending' status he referred to, they had the ability to secure a deal with me. He basically discriminated against me because of the distance factor, even though I told him that I wanted to purchase the truck sight unseen (which people do all the time). He overlooked my chance to purchase the truck and waited for others to come along and offered them a chance over me.
My issue has less to do with losing the truck and more to do with him using excuses and giving me the run around when I was ready to make a deal (before other deals in progress), only to find that those excuses he gave me were suddenly not an issue if I wanted to buy a different truck.
Mike Murdoch is unethical. Car dealers in general are pretty shifty and I feel sorry for people in that line of work, because it's mostly based on cheating consumers, but Mike Murdoch is even lower than the average car dealer (and he's a Manager at this store). There's no reason he shouldn't have sold me that truck. There's no reason for him to put me off and use irrelevant excuses to keep from selling the truck to me. He knew it was feasible and within my means to purchase the truck and I made it clear that I was ready to purchase the truck, but because of my distance, he used excuses to put me off while he tried to get it sold to someone else locally.
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