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North Bay Ford
Santa Cruz, CA
82 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 82 reviews
July 31, 2025
We had one of the BEST experiences here at North Bay Ford. Service was AMAZING. The sales team was the EASIEST to deal with and the customer service was top notch. I've dealt with lots of dealerships ov Ford. Service was AMAZING. The sales team was the EASIEST to deal with and the customer service was top notch. I've dealt with lots of dealerships over the phone through text and calls but Morgan was kind, honest and super helpful. There was NEVER any pressure to purchase a vehicle, it was always straight forward and honest. The financial team worked hard to get us a great deal and when another deal came in that was better, they immediately let me know and celebrated our win each step of the way. If we have to get another vehicle in the future, we definitely will come back! Thank you North Bay Ford and especially Morgan for the BEST experience ever! More
by hbandley
Verified Customer
July 28, 2025
I’ve been going to North Bay Ford for 5 years now. The service and sales department are great. They’re communicative and able to meet your needs. The service and sales department are great. They’re communicative and able to meet your needs. More
by bethc227
July 17, 2025
Everyone was very friendly negotiating was easy and the group work together very well. I would buy a car again from them. group work together very well. I would buy a car again from them. More
by pattybozzuto123
June 19, 2025
Customer service is rare these days, but not at north bay ford. Everyone was amazing. Best car purchase experience I have had in a very long time. ford. Everyone was amazing. Best car purchase experience I have had in a very long time. More
by NM
June 15, 2025
Great people, great customer interaction. No tricks or xx will continue to use dealership in the future No tricks or xx will continue to use dealership in the future More
by sbelgin
June 12, 2025
June 02, 2025
Tony and all staff at this location were wonderful. There was no pressure to make a purchase but if you did want to buy, they were extremely helpful! There was no pressure to make a purchase but if you did want to buy, they were extremely helpful! More
by schmidtshelby
May 23, 2025
Very friendly and professional. Brent Bouma was excellent at his job. We went to the dealership to look at used trucks and we ended up buying a brand new Ford Ranger. They made t Brent Bouma was excellent at his job. We went to the dealership to look at used trucks and we ended up buying a brand new Ford Ranger. They made the paper work go faster so we weren’t sitting for hours waiting to go home with our new truck. More
by stevenlind09
May 17, 2025
They made the car buying / trade in process simple and easy. Thank you for helping us! easy. Thank you for helping us! More
by Tsmeol
April 24, 2025
Tony very cool and straight up. .Kali super fast with F&I. Appreciate both of them.👍 .Kali super fast with F&I. Appreciate both of them.👍 More
by steve
