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North Bay Ford
Santa Cruz, CA
89 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 89 reviews
November 03, 2025
A very friendly and pleasant experience. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too. More
by james@sancarlosagency.com
Verified Customer
October 20, 2025
This process of purchasing a used Prius and trading in my vehicle was fairly pleasant. Imad was very responsive via text and his associate James was very knowledgeable and able to answer my questions. The tw vehicle was fairly pleasant. Imad was very responsive via text and his associate James was very knowledgeable and able to answer my questions. The two of them made it easy. More
by jlg22473
October 05, 2025
Everyone is very easy to deal with. They all make buying a new car simple. They all make buying a new car simple. More
by timothyawhite
September 12, 2025
My vehicle was needing to be built and took about four and a half months. This is the average wait for the Maverick. During this time, the team at North Bay Ford kept me in the loop and even delivered the and a half months. This is the average wait for the Maverick. During this time, the team at North Bay Ford kept me in the loop and even delivered the truck two weeks ahead of schedule. They even came in way under MSRP. The team was friendly and efficient throughout the whole process. More
by brianalex54
September 05, 2025
North Bay Ford makes the car buying process so easy. They are friendly, helpful, and give that local feel. They are friendly, helpful, and give that local feel. More
by matt_ritchie
August 21, 2025
The car that I bought was in perfect condition, very clean, and the price was right clean, and the price was right More
by PabloR
August 16, 2025
Very professional, answered all my questions, but most of all COMMUNICATED. Went above and beyond. all COMMUNICATED. Went above and beyond. More
by kdhilh
July 31, 2025
We had one of the BEST experiences here at North Bay Ford. Service was AMAZING. The sales team was the EASIEST to deal with and the customer service was top notch. I've dealt with lots of dealerships ov Ford. Service was AMAZING. The sales team was the EASIEST to deal with and the customer service was top notch. I've dealt with lots of dealerships over the phone through text and calls but Morgan was kind, honest and super helpful. There was NEVER any pressure to purchase a vehicle, it was always straight forward and honest. The financial team worked hard to get us a great deal and when another deal came in that was better, they immediately let me know and celebrated our win each step of the way. If we have to get another vehicle in the future, we definitely will come back! Thank you North Bay Ford and especially Morgan for the BEST experience ever! More
by hbandley
July 28, 2025
I’ve been going to North Bay Ford for 5 years now. The service and sales department are great. They’re communicative and able to meet your needs. The service and sales department are great. They’re communicative and able to meet your needs. More
by bethc227
July 17, 2025
Everyone was very friendly negotiating was easy and the group work together very well. I would buy a car again from them. group work together very well. I would buy a car again from them. More
by pattybozzuto123
