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North Bay Ford

Santa Cruz, CA

3.9
49 Reviews

1999 Soquel Ave

Santa Cruz, CA

95062

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Showing 49 reviews

December 30, 2023

I called 12/15 and made an appointment to drop off my work truck on 12/22 to have rear brakes done and AC checked. When I dropped it off I was told it would be looked at on Tuesday 12/26 I called to chec More

by bbettar
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Angela
October 10, 2023

The salesperson (Imad) and the support staff were extremely easy and comfortable to work with. They were transparent and straight forward in the pricing negotiations. They worked diligently to obtain More

by Ray Pereyra
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Imad (Salesperson) and Maurico (Finance)
August 17, 2023

My 22yr. Ranger had several issue and your service team provided excellent support in addressing these problems. Truck runs great looks good. Thanks to all in More

by mark.dahlberg
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Marcus Sch, Mike Rodger
July 11, 2023

Marcus was one of the best sales advisors! I always dread taking my car in and am often intimidated by the experience, but Marcus is an honest and skilled professional which is a breath of fre More

by daniellegoss11
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Marcus
June 28, 2023

They never return your calls. You must keep trying back. In person works best. I met face to face and I’m still struggling to get in there. More

by Mary
Service Price Transparency
Recommend Dealer
No
Employees Worked With
Wayne
May 01, 2023

This is the best dealership I have ever dealt with. Mauricio orchestrated the entire event from test drive to money on the table; he was knowledgeable, patient, congenial and fair (great price). He a More

by thos
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Mauricio
April 20, 2023

Great experience working with Wayne and the staff. . Now hopefully Ford will treat their customers the same way and fix the battery issues plaguing the F150 Lightning owners in a timely fashion.. My 16 More

by brobohawk
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Wayne
April 20, 2023

super friendly, they got me a new vehicle at msrp, was in full communication in a years long buying process of my maverick. and they were able to get me a lower apr on my loan than we thought a the end More

by JPF100
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alejandro Restrepo, Freddy Castillo, Kali Denicore
April 18, 2023

Excellent service & communication throughout. They even provide a pickup & drop off service. The only ding for me is that they don't wash the vehicles after service. washing a customer's car just More

by JV
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Wayne
April 10, 2023

took over a week to do a simple 3 to 4 hour job but because they don't seem to ever stock parts the time they had my truck increased greatly . when the work was finally done they told me they More

by mt7148
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
different one marcus was one
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