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North End Subaru

Lunenburg, MA

4.9
1,306 Reviews
North End Subaru is located on Rte. 13 in Lunenburg, MA. A proud member of the Colonial Automotive Group, we are a country dealership with country values. We offer over 350 New and Pre-Owned cars, Certified Service Technicians, and much more.
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757 Chase Rd

Lunenburg, MA

01462

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Showing 1,306 reviews

September 28, 2026

They took care of everything for me, and were very open and honest. I will be back and will recommend them to everyone More

by mims01420
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Pinto
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 28, 2026 -

North End Subaru responded

Our team is pleased we could handle every detail of your new Subaru Crosstrek purchase. Knowing you found our approach open and honest means a lot to us. We look forward to seeing you again and appreciate your recommendation. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

September 23, 2026

Absolute Integrity and a Flawless Family Experience—Go See Greg! After experiencing an incredibly high-pressure, exhausting Friday at a different dealership, walking into North End Subaru Saturday afte More

by benjamin.j.mccarthy
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 23, 2026 -

North End Subaru responded

We’re glad the car-buying process felt honest and low-pressure for your family. Hearing that Greg’s genuine approach and sense of humor eased your stress means a lot to our team. Enjoy your new Forester, and know our team is here if you need anything. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

September 22, 2026

North End Subaru is the best! This is my 7th or 9 purchase from this dealership. Greg is awesome!! He went through everything there is to know about my new Subaru Out Back and I More

by Macks19
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Karen Cusick
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2026 -

North End Subaru responded

Knowing you’ve chosen our dealership again for your new Subaru Outback is truly rewarding. We’re glad Greg could guide you through every feature of your Outback and help you secure a great deal. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

September 21, 2026

We worked with Justin to purchase our Outback. He was very helpful, knowledgeable, and great to deal with. We love our new car! More

by j_rogers0
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2026 -

North End Subaru responded

We’re thrilled you love your new Subaru Outback. Knowing that Justin’s support and expertise made your purchase seamless means a lot to our team. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

September 13, 2026

Between Subaru and Mazda this is the 4th vehicle I have bought from them. That pretty much says I like this dealership. More

by EVIECOLLAZO
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michael Pinto
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 13, 2026 -

North End Subaru responded

Thanks for choosing our dealership again for your fourth vehicle, and congratulations on your Jeep Compass. Knowing you enjoy working with us means a lot to our team. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

September 01, 2026

North End Subaru is the best! They were so helpful and made the process of leasing a car super easy and stress free! Greg was very nice and personable! He went through everything More

by Ahoag9102
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 01, 2026 -

North End Subaru responded

We’re glad the purchase of your new Subaru Crosstrek felt effortless and stress-free. Hearing that Greg walked you through every detail and secured the best deal is truly rewarding. Your kind words and five-star rating mean a great deal to our team. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 30, 2026

These guys are top shelf, very pleasant and personable, Amanda always smiling and Dominic always ready to help with a solid positive attitude. All staff I encountered were superb. I would recommend your ou More

by Hootums
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Jason Cote
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jason Cote
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dominic Spagnuolo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 30, 2026 -

North End Subaru responded

Your note about Amanda’s sunny smile and Dominic’s positive attitude highlights how our team prioritizes a welcoming experience. Knowing that every staff member you met made you feel valued means a great deal to our team. Enjoy your Crosstrek, and thank you for recommending us so highly. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 27, 2026

I was grateful that there wasn't pressure to purchase vehicle. I came in days earlier to test drive and was not hassled. Later when I came back to buy the process was smooth and everything was explained More

by matthew_smith
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 27, 2026 -

North End Subaru responded

Knowing that you felt no pressure during your visits and that the purchase process on your new Subaru Forester was smooth means a lot to our team. Hearing that our explanations were clear and easy to follow is especially rewarding. Enjoy your Forester, and let us know if we can assist in the future. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 23, 2026

Bob W, salesperson, was very responsive to my many questions and requests. Dom, sales person and runner, was very helpful, polite, and communicative. One thing that would’ve made my experience bette More

by mstitham
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
3.0
This rating includes all reviews, with more weight given to recent reviews.
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dominic Spagnuolo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 24, 2026 -

North End Subaru responded

Thank you for your very kind review. Bob, Dom, and our team strive to make sure all our customers leave happy, and it's great to hear about your excellent experience at North End Subaru. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 22, 2026

Well, my son recently purchased a WRX. A good friend bought a Crosstrek. I went to North End to check it out. Justin was very knowledgeable and helpful as was Amanda. Thank you. More

by bob.emma
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 22, 2026 -

North End Subaru responded

Your mention of Justin and Amanda’s expertise reflects how we prioritize personalized assistance. Hearing you felt well supported during your Crosstrek purchase means a lot to our team. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

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