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Premier Subaru

Premier Subaru

150 North Main Street (Route 1)
Branford, Connecticut 06405


Sales: (800) 411-4551
Service: (800) 411-4551
Parts: (800) 411-4551

Manufacturer: Subaru

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  • Customer Service:

    5.0
  • Quality of Work:

    5.0
  • Friendliness:

    5.0
  • Overall Experience:

    5.0
  • Pricing:

    4.8

24-Month Rating

based on 118 reviews

4.9

4.9 out of 5

119 lifetime reviews

Premier Subaru

Most Reviewed Employees

  • Rodney PomerleauRodney Pomerleau
    Ownership Counselor/Finance Manager
    21 reviews
  • Adam ArsenaultAdam Arsenault
    Certified Subaru Sales Consultant
    17 reviews
  • Barbara MullenBarbara Mullen
    Senior Certified Subaru Sales Consultant
    16 reviews
  • Jeff IrzykJeff Irzyk
    Certified Subaru Sales Consultant
    16 reviews
  • Herman WinstonHerman Winston
    Certified Subaru Sales Consultant
    13 reviews
  • Mark GennetteMark Gennette
    Certified Subaru Sales Consultant
    13 reviews
  • Robert AlvineRobert Alvine
    President and General Manager
    13 reviews
  • Richard JohnsonRichard Johnson
    General Sales Manager
    12 reviews
  • Jeff LambertJeff Lambert
    Certified Subaru Sales Consultant
    9 reviews
  • Michael MeyerMichael Meyer
    Ownership Counselor
    9 reviews
View All Employees

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Certified: Premier Subaru

This dealership is a DealerRater® Certified Dealer and is committed to providing quality customer service.


As a Certified Dealer, Premier Subaru has the opportunity to contact reviewers that had unsatisfactory experiences at their dealership. Contact may be made privately, without giving out anyone's email address, through the DealerRater Message Panel with the goal to resolve any issues the reviewer experienced. Reviews will automatically post after the two week reconciliation period has ended.

About Premier Subaru

Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.

Our Location

Sales/Showroom

Monday: 9:00 AM - 8:00 PM

Tuesday: 9:00 AM - 8:00 PM

Wednesday: 9:00 AM - 8:00 PM

Thursday: 9:00 AM - 8:00 PM

Friday: 9:00 AM - 6:00 PM

Saturday: 9:00 AM - 5:00 PM

Sunday: 11:00 AM - 4:00 PM


Service

Monday: 7:00 AM - 6:00 PM

Tuesday: 7:00 AM - 7:00 PM

Wednesday: 7:00 AM - 6:00 PM

Thursday: 7:00 AM - 6:00 PM

Friday: 7:00 AM - 6:00 PM

Saturday: 8:00 AM - 5:00 PM

Sunday: Closed


Parts

Monday: 7:00 AM - 6:00 PM

Tuesday: 7:00 AM - 7:00 PM

Wednesday: 7:00 AM - 6:00 PM

Thursday: 7:00 AM - 6:00 PM

Friday: 7:00 AM - 6:00 PM

Saturday: 8:00 AM - 5:00 PM

Sunday: Closed


Our Amenities

After Hours Drop-Off Loaner Cars
Free Loaner Cars Free WiFi
Cable TV Instant Financing
Children's Play Room Laptop Computers
Customer Lounge Area Parts Store
Drive-In Service Pet Friendly
Express Service Shuttle Service
Free Coffee Television
Free Drinks Vending Machines

bgirard24
5/10/2013 9:24:31 AM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Daniel CaraglioDaniel Caraglio
Tammy GranataTammy Granata
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    4
  • Overall Score:

    4.8

My Review Of Premier Subaru:

My experience with Premier Subaru was amazing. From the moment I walked into the dealership, Tammy and Daniel were nothing but helpful, cheerful, and friendly. Daniel showed me the Subaru Impreza I had seen on the website, and when I was concerned with the trunk space in the car and whether it would fit all my soccer equipment for practices, Daniel showed me a few other options, along with setting me up to bring all of my gear to the dealership and drive the Impreza to practice to ensure everything would fit comfortably. His outside of the box thinking and great customer service sold my on not only the car but the dealership. Daniel and Tammy made me feel at ease at what can be a very stressful process. Thanks again!

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mwolferd19
5/8/2013 9:35:54 AM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Richard JohnsonRichard Johnson
Barbara MullenBarbara Mullen
Rodney PomerleauRodney Pomerleau
Cheryl WhitmoreCheryl Whitmore
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    4
  • Overall Score:

    4.8

My Review Of Premier Subaru:

My boyfriend and I came all the way from Long Island, NY to trade in his 2003 Mach 1 Mustang for his dream car, a Subaru WRX. We were warmly welcomed by all the staff, specifically Barb Mullen. Not only did she go above and beyond for us when it came to welcoming us, but she was informative, attentive and a complete PLEASURE to speak to. Our test drive was amazing, Vinny actually got a feel for the car, instead of a 10 minute drive that dealers usually give. Barb took us out to show us what this car was made of, and to see she loved driving stick, made her even more loveable!. We spent a total of 6 to 7 hours at the dealer including negotiations on his trade and other things such as paperwork. Not one complaint when it came to the hospitality of every individual in that establishment, but above all Barb will always stand out in my mind. The rating of 5/5 on almost every possible choice is clear; we came on a mission to find Vinny his car, at an amazing price that was never offered back home. The customer service and every other aspect is truly remarkable, one in which I'm still telling everyone about when they ask about Vinnys new car! Although I was more upset then Vinny as we drove away, leaving his gorgeous mustang on the lot, I knew Barb was right when she said it was for new, fresh start. It is amazing to see how comfortable Vinny is at driving, he loves everything about it. I cannot thank Premier enough for this amazing experience in buying a car, I know we will never find anything like this back home, as well as Cheryl who emailed Vinny back and forth multiple times answering any and all questions about the WRX listed on the website, she is the soul reason we came all the way from Long Island. But most importantly, I deep and gracious thank Barbara Mullen for the amazing, caring, and truly out of this world customer service and hospitality. She should be commended for her work, as well as perfect directions to Dairy Queen, Vinny left with his dream car, and I left with a full belly of ice cream we do not have on the Island!!

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msawdon
5/6/2013 8:53:34 AM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Robert AlvineRobert Alvine
Adam ArsenaultAdam Arsenault
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Premier Subaru:

Usually just the thought of going to a car dealer makes you feel stomach sick. Not so at Premier Subaru. The visit was wonderful. We actually enjoyed our experience with Premier and felt comfortable talking with both Adam and Bob. We got a fair price on my new Subaru and would recommend them to our friends in a heart beat. Marsha and Jeff Sawdon

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mshogan84
5/5/2013 8:44:36 AM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Mark GennetteMark Gennette
Rodney PomerleauRodney Pomerleau
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    4
  • Overall Score:

    4.8

My Review Of Premier Subaru:

Mark Gennette was very nice to work with. He listened to my needs and what I was looking for in the perfect car for me. was able to buy a beautiful pre-owned car and Mark made sure it was detailed and look fabulous when I picked it up . He was very good and responded promptly to all my questions through texting since I have a very busy schedule and not always able to be on the phone. I was very happy working with him to find my car.

Rodney was also very nice and carefully put together the best financing for me to drive away in my new car. The whole experience was painless, quick, they delivered all they said they would. I would highly recommend dealing with Premier if you need a nice new or pre-owned car that is superior to many others I have looked at.

This is my first experience buying at this dealership, I am a woman and went there alone. They treated me very well and spoke to me about what my needs were. I am delighted with the relationship we have now established since I do not know if I will ever change the type of car I am now enjoying. The car and the experience exceeded my expectations!

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bayview13
5/3/2013 5:17:29 PM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Michael IovinoMichael Iovino
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Premier Subaru:

My search for a low-mileage certified pre-owned Forester from a highly rated Subaru dealership led me to Premier Subaru. Far from being an impulse shopper when it comes to car buying, I immediately appreciated that the sales staff at Premier gave me the time, space, and freedom to walk the lot alone and look over the wide variety of CPO models on site. During my first visit, I had the pleasure of running into Michael Iovino and immediately felt that he was the kind of relaxed, low-pressure salesman I wanted to work with. Mike was absolutely terrific in every way: knowledgeable, friendly, helpful, and patient. Over the course of several more visits spanning a five-week period, Mike was always available to answer my questions and discuss the pros/cons of specific vehicles I zeroed in on. At no point did I feel rushed into making a decision, nor was I ever made to feel like I was wasting his or anyone else's time. I really respect this long-term-view approach to doing business; it's clear that Premier is a dealership that makes customer loyalty and satisfaction a priority.

Long story short: because of Mike, I am now the proud owner of a gently used 2010 Forester that met all of my criteria. Even better, I got it for a fair price, and I couldn't be more satisfied with the entire experience. Mike has my highest recommendation. Definitely seek him out.

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pjdebona
5/1/2013 10:22:17 PM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Ted AstaritaTed Astarita
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Premier Subaru:

saw on line some subaru models and decided to go down and take a look. Before I knew it he had me driving a great certified immpreza sport llimited He was very friendly and we just hit it off. Everyone was the same to me and what I've never done before I bought that car. I felt comfortable with the deal and financing package, the fiinance person went over everything in detail to insure that I knew what all the figures were.
Overall it was one of the best buying experiences I have ever had.
by the way this is the 5th Subaru that my family has purchased.

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TechnoGeek
4/30/2013 3:26:24 PM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Adam ArsenaultAdam Arsenault
Tammy GranataTammy Granata
Michael MeyerMichael Meyer
Will PetrilloWill Petrillo
Rodney PomerleauRodney Pomerleau
Rita RuhlandRita Ruhland
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Premier Subaru:

I drove from the Albany, NY area to buy a car from Premier Subaru. They had the *best* prices within a 100-mile radius, hands down. Rita was FANTASTIC to deal with. She set up everything ahead of my Saturday visit and called me en route to let me know who to ask for once I got there. I met with Adam, who had the car all ready for a test drive by the time I arrived. Will, Rodney, and Mike tag-teamed on the trade-in and financing ends. Tammy batted cleanup and took care of all the other details, including handling out-of-state registration. It was a wonderful experience and I absolutely *LOVE* my 2012 Subaru Legacy! It was more than a 12-hour day that included a 6-hour round trip, but I'm very happy I made the drive. If you want a great price on a Subaru and a fabulous team to work with, go to Premier Subaru! You won't regret it.

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MaryMarsz
4/30/2013 8:23:20 AM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Mark GennetteMark Gennette
Michael MeyerMichael Meyer
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    4
  • Overall Score:

    4.8

My Review Of Premier Subaru:

Our experience at Premier Subaru was the way it should be at all cars dealeers. Pleasant and relaxed,friendly and no pressure. Mark Gennette was very calm and laid back. He showed us any car we wanted to see and encouraged me to try driving anyone I wanted too. There were none of the typical car dealer catch phrases used at all I loved that! We couldn't be happier with our Subaru Outback,it's like brand new. Mark even got me a new hubcap for a scratched one that we discovered. Thank you again,Mark. Michael Meyer was also very good guiding us through all the paper work and so patient trying to get our insurance card snfu straightened out so we coud take the car home.We wish him well in his career. A very nice young man! Any way our experience was great,we will be back. Mary and Frank Marszalek

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Catherinef
4/27/2013 6:57:18 PM

Reason For Visit: Sales (New)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Tricia Bailey
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Premier Subaru:

Very pleasant buying experience. Tricia was friendly and knowledgeable. She helped me to feel very comfortable during the whole process. Pleased with the whole experience.

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fmc1228
4/25/2013 1:40:26 AM

Reason For Visit: Sales (Used)
I Recommend This Dealer: Yes
Employee(s) Dealt With:
Michael MeyerMichael Meyer
  • Customer Service:

    5
  • Quality of Work:

    5
  • Friendliness:

    5
  • Overall Experience:

    5
  • Pricing:

    5
  • Overall Score:

    5.0

My Review Of Premier Subaru:

Went there to look at used cars and ended up buying one. Was happy with the experience overall and would recommend this dealership to anyone. The whole thing went smoothly from start to finish. The staff helped me through the process as this was my first time buying a car. Definitely deserved my 5 star rating.

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