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Secor Subaru

New London, CT

4.7
1,959 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,959 reviews

May 03, 2025

Have been dealing with this dealership for many years. Staff is friendly and knowledgeable. Service department is excellent. More

by johneo1
Trade-in Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 05, 2025 -

Secor Subaru responded

John, thank you for your continued trust in Secor Subaru! We're delighted to hear that our team and service department have consistently met your expectations. Looking forward to serving you for many more years!

May 01, 2025

My experience with this dealership has been favorable. Staff have been very helpful with our Subaru outback. More

by JVALENT911
Workmanship
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 02, 2025 -

Secor Subaru responded

We're delighted to hear that our team at Secor Subaru provided you with a positive experience. Thank you for sharing your feedback and trusting us with your Subaru Outback!

May 01, 2025

Kat was very nice. They couldn’t fix my Honda and was told to take to Honda. Honda would charge Secor almost 2,000 dollars. This is crazy when it could be repaired for More

by raycfe
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Eggert
1.0
This rating includes all reviews, with more weight given to recent reviews.
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Don Culley
1.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 07, 2025 -

Secor Subaru responded

Thank you for sharing your experience with us. Our dealership will be taking care of the cost of repairs. If you wish to discuss this further, we invite you to reach out.

April 30, 2025

When to meet the sale lady she found the car I wanted and arranged for delivery. The car was delivered early and in perfect condition. All the other points of the transaction went quickly and I was soon in m More

by jbenn10722
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jessica Martin
May 01, 2025 -

Secor Subaru responded

We're delighted to hear that our sales team at Secor Subaru made your car-buying experience smooth and efficient! Enjoy your new ride, and thank you for choosing us!

April 28, 2025

I've been going there for years, and I can trust them with my car. The service is quick and efficient. More

by TELEPOETIC77
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Anastacia Rebell
Apr 28, 2025 -

Secor Subaru responded

Hi! Thank you for being a loyal customer of Secor Subaru! We're delighted to know that our quick and efficient service has earned your trust over the years. We look forward to continuing to serve you in the future!

April 25, 2025

Easy straightforward pleasant car buying experience Knowledgeable salespeople excellent service Quick efficient Quality cars and quality dealership More

by mboesq
Recommend Dealer
Yes
Employees Worked With
Jessica Martin, Jessica Martin
Apr 28, 2025 -

Secor Subaru responded

We're delighted to hear that you had an easy and pleasant car-buying experience with our knowledgeable team at Secor Subaru. Thank you for highlighting the quality of our service and vehicles! Enjoy your new ride!

April 23, 2025

Friendly knowledgeable service that kept my needs in mind. Great selection of cars without overselling me on anything. No pressure tactics and smooth paperwork. More

by Robey
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 23, 2025 -

Secor Subaru responded

Robey, we're delighted to hear that you enjoyed a pressure-free experience with our team at Secor Subaru. Thank you for highlighting the friendly and knowledgeable service! Enjoy your new ride!

April 23, 2025

David was an excellent salesman. Not pushy at all very professional. He was patient with all our questions and invited me to come back to help with technology. The atmosphere in this More

by dpsiraco
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tayler Mortimer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : I am so sorry I have forgotten the womans name we did our paperwork with but she was wonderful
Apr 24, 2025 -

Secor Subaru responded

We're delighted to hear that David provided a professional and welcoming experience at Secor Subaru. It's great to know you felt comfortable with the process and are enjoying your new Forester! Thank you for choosing us, and please don't hesitate to reach out if we can be of service again in the future!

April 18, 2025

Dealer refused to acknowledge my request for wheel bearing replacement without cost. I have contacted Customer Service in regard to this issue. More

by PAMSLOG
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
April 18, 2025

We had an outstanding experience purchasing our new 2025 Subaru Ascent from Secor Subaru! From start to finish, the entire process was smooth, stress-free, and genuinely enjoyable. Our salesman, Danny Mi More

by Ryan.Rieb
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina Waterman
Apr 18, 2025 -

Secor Subaru responded

Ryan, we're delighted to hear about your outstanding experience with Danny and Tina at Secor Subaru! It's fantastic that the process was smooth and enjoyable for you. Enjoy every mile in your new 2025 Subaru Ascent!