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Serra Toyota

Birmingham, AL

4.6
2,872 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you. 20 Years of Experience at Birmingham's Serra Toyota When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership. The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery. Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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1300 Center Point Pkwy

Birmingham, AL

35215

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Showing 2,872 reviews

July 15, 2026

Poor when it comes to their referral program when you refer someone who purchases a vehicle the length of time takes extremely long to receive also lack of communication from the salesperson and manageme More

by eterry
Recommend Dealer
No
Employees Worked With
Vishal Rangani
July 14, 2026

Everything went very smoothly and the entire transaction was easy. The communication was good and I am pleased More

by Jkimb52
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Devin Davis
July 09, 2026

He was good and he made everything easy to work with, he is a very nice guy More

by Amanda Turner
Sales Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Nico stoudermire
June 30, 2026

Amy Green is one of those once in a lifetime employee and i wouldnt recommend anyone else but her More

by 1sheenamorgan
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Employees Worked With
Amy Green
May 28, 2026

We enjoyed working with Chris and appreciate his assistance throughout the process as we considered which vehicle to purchase. More

by Rav4
Sales Price Transparency
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Yes
Employees Worked With
Chris Jones
May 21, 2026

Devin was great to work with. He made the whole process easy and found the vehicle we wanted! More

by Jrdoty1023
Recommend Dealer
Yes
Employees Worked With
Devin
May 12, 2026

Do Not purchase a used vehicle from this dealership. On 4/7/26 I purchased a motorcycle from this dealership. I paid cash for the vehicle. As of 5/12/26 I still do not have my title. I have contacted More

by Where’s my title?
Sales Price Transparency
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Finance Experience
Recommend Dealer
No
Employees Worked With
John McDonald
April 25, 2026

I had an amazing experience at Serra Toyota—this is my second car from them, and they’ve earned my loyalty for life. Max, my salesman, worked hard to get me into something I truly wanted—not just what More

by Andrea
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Recommend Dealer
Yes
Employees Worked With
Max Vissar
February 11, 2026

Nice dealership with a good selection. The salesman Vishal, is very knowledgeable and patient. He will take time with you and explain everything very well. I will recommend others to see More

by Kr454
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Recommend Dealer
Yes
Employees Worked With
Vishal R
February 10, 2026

Vishal did excellent he do what I asked exactly and helped in every step always recommend More

by lindatillery48
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Recommend Dealer
Yes
Employees Worked With
Vishal
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