Humberto "Beto" Rodriguez
Humberto "Beto" Rodriguez at Royal Kia

Humberto "Beto" Rodriguez

General Sales Manager

Royal Kia

4333 East Speedway Boulevard
Tucson, AZ 85712

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4.8
307 Reviews

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4.8

307 Reviews

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307 Reviews of Humberto "Beto" Rodriguez

May 29, 2026

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Employee Rating

Beto, ruben and Jesus were amazing and surprised me, I couldn't have been more thankful More

by Alejandra Garza
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Jesus Camargo, Rubin Ramis

May 30, 2026

Royal Kia responded

Thank you for your wonderful review, Alejandra! We are thrilled to hear that Beto, Ruben, and Jesus made your experience so memorable. At Royal Kia, we strive to provide exceptional service, and it's great to see our team recognized for their hard work. We look forward to welcoming you back next time! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

May 29, 2026

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It was the best experience I could’ve asked for, very professional and a wonderful experience. More

by Bogstie72
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Jesus Camargo

May 30, 2026

Royal Kia responded

Thank you for your kind words! We are thrilled to hear that you had such a wonderful experience at Royal Kia. Our team strives to provide the best service possible, and it's great to know we met your expectations. We look forward to assisting you again in the future! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

May 06, 2026

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This was the easiest car buying experience we have ever had. Thank you Fred and Garret for making it easy and painless. We highly recommend Royal Kia if you are looking for a new or pre owned car. More

by azfan
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Trade-in Experience
Purchase Time
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Recommend Dealer
Yes
May 07, 2026

Royal Kia responded

Thank you for your wonderful review! We're thrilled to hear that you had such an easy car buying experience with us at Royal Kia. Fred and Garret will be so pleased to know they made a positive impact. We appreciate your recommendation and look forward to assisting you again in the future! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

April 27, 2026

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When you walk into a dealership to make a purchase, you think pressure salespeople… not the case. My experience at Kia was above welcoming. Aaron is knowledgeable on all the new technology in their line up More

by Klr650ds
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Apr 27, 2026

Royal Kia responded

Thank you for your wonderful review! We're excited to hear that your experience at Royal Kia was welcoming and stress-free. It's great to know that Aaron was able to assist you with his knowledge of our technology lineup. We appreciate your feedback and look forward to seeing you again for your next visit! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

March 09, 2026

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Jesus was a pleasure to work with. He made us feel very comfortable and made the vehicle purchasing process smooth and easy. There was no pressure at all to make a purchase, which we r More

by Kendoll29
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Recommend Dealer
Yes
Mar 10, 2026

Royal Kia responded

Thank you for your wonderful review! We're pleased to hear that you had such a positive experience with Jesus at Royal Kia. It's great to know you felt comfortable and appreciated the smooth purchasing process. Enjoying your new vehicle means a lot to us, and we truly appreciate your recommendation. We look forward to welcoming you back on your next visit. Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

March 05, 2026

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Beto stepped in to resolve my issue regarding my cars extended warranty that I needed resolved immediately More

by Patty
Service Price Transparency
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Recommend Dealer
Yes
Mar 05, 2026

Royal Kia responded

Thank you for sharing your experience, Patty. We appreciate your feedback and are glad to hear that our team, especially Beto, was able to assist you with your car's extended warranty issue promptly. Your satisfaction is important to us at Royal Kia. If you need any further assistance or have more questions, please don't hesitate to reach out. Our team looks forward to serving you again! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

February 21, 2026

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I have been a Royal Kia customer since 2012, and today’s experience reminded me why I will never go anywhere else. My family has a deep history here; I’ve sent my children to Royal for their vehicles, and m More

by Madcrespo
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Trade-in Experience
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Recommend Dealer
Yes
Feb 22, 2026

Royal Kia responded

Thank you so much for your heartfelt review! We are thrilled to hear about your exceptional experience at Royal Kia. It's wonderful to know that you and your family have been a part of our Royal Kia family since 2012, and we appreciate your continued loyalty. We will definitely pass along your kind words to Luis, Leila, Jesus, Arianna, and Kevin—each of them plays a vital role in ensuring our customers receive top-notch service. It’s fantastic to hear that you are enjoying your new 2024 Sportage EX! Thank you again for choosing Royal Kia, and we look forward to seeing you and your family for any future needs. Enjoy your new car! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

January 14, 2026

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I have been searching for a vehicle for a while now. Went to another dealership and was not happy at all with the customer service and the lack of follow through. The salesman even lost my phone number. More

by NORMABMARQUEZ
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesus Camargo

Jan 15, 2026

Royal Kia responded

Thank you so much for your great review, Norma! We're pleased to hear that your experience at Royal Kia exceeded your expectations, especially after your previous dealership experience. It's wonderful to know that Jesus and Humberto provided you with the polite and knowledgeable service we strive for. We truly appreciate your kind words and your willingness to refer your friends and family to us. Enjoy your new vehicle, and we look forward to seeing you again! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

October 07, 2025

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Employee Rating

Jesus was very thorough with explaining the features and took time to answer all questions, More

by DOLPHNGRL875
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesus Camargo

Oct 08, 2025

Royal Kia responded

Thank you for your wonderful review! We're thrilled to hear that Jesus provided you with thorough explanations and took the time to answer all your questions. At Royal Kia, we strive to ensure our customers have a great experience. We look forward to seeing you again soon! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

September 16, 2025

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Employee Rating

Luis and Lu went above and beyond to make this experience a stellar one. Luis has top-notch communication and customer service skills. I, myself, have visited car lots before with high-pressure sales staff t More

by blueeyesjr88fan
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Luis "Lu" Fragozo , Luis Torres-Duran

Sep 16, 2025

Royal Kia responded

Thank you so much for your review! We are happy to hear that Luis and Lu made your experience at Royal Kia exceptional. Providing top-notch service while treating our customers like family is at the heart of what we do. We appreciate your trust in us, and we look forward to serving you again soon. Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

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