Luis "Lu" Fragozo
Luis "Lu" Fragozo at Royal Kia

Luis "Lu" Fragozo

Sales Manager

Royal Kia

4333 East Speedway Boulevard
Tucson, AZ 85712

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46 Reviews

Luis Fragozo has been with Royal Automotive Group since 2010. What he enjoys most about working for Royal is "meeting people from all different walks of life because everyone has a story to tell". His favorite types of car are classic cars from the 60's and earlier. He once had a 1969 Chevy Impala. The best way Luis describes himself as "fun and out going. Maybe a little to laid back at times." He enjoys spending his free-time with his kids and playing outdoors. His a big sports fan and loves watching which ever sport is on. His favorite sports are football and basketball, and enjoys playing both. His favorite team is the Oakland Raiders (NFL). In his own words, he believes Royal is different than other dealerships because,"we listen to our customer's needs."

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46 Reviews

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46 Reviews of Luis "Lu" Fragozo

July 29, 2025

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My family has purchased over 10 vehicles from Royal Kia. We have had multiple sales consultants and have always been incredibly happy. Jesus has been the best! Thank you Royal Kia and thank you Jesus!!! More

by Lvaccaro11
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jul 29, 2025

Royal Kia responded

Thank you for your wonderful review! We truly appreciate your loyalty to Royal Kia and it's fantastic to hear that you've had such a positive experience with our team, especially with Jesus. We look forward to helping you and your family with your future vehicle needs! Thank you once again for choosing us! Sincerely, The Royal Customer Experience Team CustomerExperience@RoyalTucson.com

December 08, 2017

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Royal Kia I drove the Teebird for 16 years. It was time to retire her for we can use only. Choosing a new car took me a very long time. I decided a Kia soul wo More

by Lauri
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Bryce Deaver

August 19, 2017

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Turned car buying from a nightmare to a blessing I went to almost every car dealership in Tucson except for the Nissan dealership before I ended up at Royal Kia. Bryce was out front greeted me and he More

by Jacobwg1988
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Juan Vazquez , Bryce Deaver, Ruben Encinas

May 26, 2017

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KIAtastic!!! Melissa Shelly is an amazing person. She and Lu went above and beyond to make the customer happy! We have come to Melissa for two cars now, and will b More

by Family14
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Melissa Shelley

May 21, 2017

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Easy and low pressure The experience was very positive and low pressure. We got what we wanted for a fair price. Everyone was easy to work with and friendly More

by Kristen Felan
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Anchoret Clark, Ariel Karagodskiy

May 15, 2017

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Ariel was fantastic! Very friendly and funny! Made the whole process smooth and took care of us! Thanks Ariel for a beautiful new car for our growing family! More

by Bsolis0618
Recommend Dealer
Yes

Other Employees Tagged: Ariel Karagodskiy, Sean Sjogren

May 11, 2017

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Great experience I was very excited with the car I picked out. I felt that I was listened to and wasn't sold at like other dealerships. There was a small incident with More

by Zarah90
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Ariel Karagodskiy, River Lintner

April 02, 2017

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Great experience and Anchoret is awesome! Our first experience with Royal Kia was when we first inquired about the Niro over the phone and we were met with so much enthusiasm, fun facts, which More

by VuLin
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Humberto "Beto" Rodriguez , Anchoret Clark

March 21, 2017

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A+ to entire staff We were treated with respect and courtesy by our salesman Ariel Karagodskiy. The entire staff was very friendly and helpful. We will recommend this More

by luwood_4000@q.com
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Shawn Aranda, Tom Rice, Russell Rodriguez, Ariel Karagodskiy

January 03, 2017

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Employee Rating

Kia Hometown Dealer's Personalized Event! It is a rare occasion to go for a test drive and be treated like Queen for the Day, it could only happen at Tucson's Kia Hometown Dealership. First, o More

by mestizap
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: River Lintner, The detail team that made my Kia ready, thanks. The receptionist who was so kind over the phone

Jan 03, 2017

Royal Kia responded

WOW!! We love your picture with your new Soul!! We are so happy to hear your story; we couldn't be happier that you had one of the best experiences with us. We really try to go our of our way to make sure that you drive off in a vehicle that you love! Plus, we do business differently. We never hassle or pressure you into a vehicle that you don't like, we want to work with your wants and needs, which is what it sounds like River & Lu did! We are so lucky to have wonderful people like River and Lu. If there is anything at all that we can help you with in the future, please come back and see us. We are always here to help!! Enjoy your new Kia Soul!!

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