Welcome to Century BMW Jaguar Land Rover Volvo
The 40-year-old Century Automotive Group has always been in the "people business" and has a rich history of both family and employee bonds. From the third-generation dealer and president Tracy Jones to the tight-knit body of employees, Century realizes the importance of employee relations as the driving force behind customer relations. In 1969, John H. Shields II came to Huntsville to open Royal Chevrolet, following in the footsteps of his father, the CEO of Superior Motor Coach. Mr. Shields soon added the BMW and Isuzu franchises before selling the Chevrolet franchise and purchasing Stockton Buick in 1981. Since then, the business has always looked to acquire superior lines and added Volvo in 1983, Jaguar and Land Rover in 2003 and Porsche in 2005 to become Century Buick, BMW, Volvo, Jaguar, Land Rover and Porsche. With the most luxury franchises under one roof in North Alabama, Century is also excited to provide the community with the addition of the Fisker franchise, a premium plug-in hybrid electric vehicle, in early 2011.
After becoming a CPA while working for Price Waterhouse in Houston, Texas, President Tracy Jones came to work as the controller for Century in 1988. General Manager George Jones joined the company in 1989 and brought his extensive marketing background to the organization. Tracy's accounting expertise and George's marketing skills, coupled with Mr. Shield's automotive wisdom, created an innovative approach to the automobile business. Their emphasis on employee enthusiasm translated into customer satisfaction and helped to insure the future of the organization. Tracy became president of Century in 1993 upon Mr. Shield's retirement and has led the organization to win many prestigious awards in the industry, including the 2007 TIME Magazine Quality Dealer of the Year Award. In addition, the organization has sought to lend a hand to its supportive, growing community and has given back by participating in various fund raising events such as BMW's Ultimate Drive ® for the Susan G. Komen Breast Cancer Foundation.
The People Business