I will start off saying that I ignore reviews with only 1 star, and those from disgruntled customers, because usually it is just an upset customer and not representative of the service. However, BMW of Morristown deserves nothing more than 1 star and I am now one of those customer. I have been an officer in the military for 15 years and work alongside people serving their country who value integrity just as much as I do. This dealership lacks integrity. I talked with my salesman Mark twice over two weeks before flying up to NJ from NC to purchase a CPO BMW 335i. When I first talked to him and showed little interest in one of his $36,400 CPO BMW 335i, he told me not to worry that the car had just been taken in off a lease and the price was listed higher than normal to get the car out into the market but still give them time to get the CPO completed and ready for sale. This car had everything I wanted, the M Sport package and most importantly the Sport Auto transmission. I had a few other prospects to see in NJ when I got off the plane but this BMW in Morristown was on the top of my list. When I got on the plane at 0700 on 27 January, I noticed the BMW of Morristown website listed a "price drop alert of $3,915 SINCE 26 January!" On 26 January the price was $36,430 and I talked to my Mark about that price on 26 January. This price drop alert brought the price of the car down to $32,515! I went right to the dealership and when I walked in, they tried to set me up in another similar BMW, with more miles and without the Sports Auto transmission. When I reminded him that wasn't the one we had discussed or texted messaged about he got me the correct car which was dirty, dents in the hood, and clearly not ready to be sold. I took it for a test drive while he worked on my $32,515 price. Long story shortER, they refused to honor the price on their website. They had me wait 1 hour while they tried to get the price lower and eventually told me I could have the car for $35,500. Additionally, even though they advertised the car as CPO, it was not complete with the CPO. There was zero chance I could have purchased the car and drove it back to NC and Mark the salesman knew I was flying into NJ specifically to purchase a BMW and drive it back to NC that weekend. They used deceptive business practices, both on their website and over the phone to get me into the store and sell me another car. They also said they are not responsible for the prices on their company website, according to the fine print. While waiting, I had my father submit an eprice request on their website. Their online sales department replied to him and offered him the same car for $33,495. At this point their was no chance I was doing business with this dealership. I will be filing a more detailed report with the NJ State Attorney General with screen shots of their website showing their deceptive business practices.