BMW of Sterling

Outstanding sales and finance service. Sales process was very straightforward and appreciated the added now on the car when I arrived. Finance process was also incredibly simple and clear. Sales process was very straightforward and appreciated the added now on the car when I arrived. Finance process was also incredibly simple and clear. More

Competent, kind, efficient staff. Berk Demiralp has made the process a pleasure. Nice and clean facilities. Berk Demiralp has made the process a pleasure. Nice and clean facilities. More

Second purchase from BMW Sterling and Client Advisor Ralf Berthiez. As before, negotiated the deal upfront, agreed on the numbers, and then Ralf made everything happen. Finance is always trying to sell you s Berthiez. As before, negotiated the deal upfront, agreed on the numbers, and then Ralf made everything happen. Finance is always trying to sell you stuff but a polite "no thank you" ended that conversation. A pleasant transaction and a great deal. More

I drove my car in for some work when I felt they were the best option because they are the specialist. Well I was told that although I wanted a specific service, they needed to charge me for a diagnostic fir best option because they are the specialist. Well I was told that although I wanted a specific service, they needed to charge me for a diagnostic first. After they reviewed the car they then said yes, what you said is what you need oh and by the way your brakes are ok but maybe consider changing them and your tires are ok too but different measurements. While your can is here we do not have a loaner car for you and the parts are not available! I asked when will they be available and was told they are not locally sourced and will be truck shipped. All the time I ask for updates and generally all I got was ok we will tell you when there is a change but goodness there were no changes for days leading me to think of some sort of communication error. The prices are high, the service is low, and the benefits you hope to gain by going to the source is really not delivered. Plus, the coffee is not so great and the disposable cups are on the cheap side of what you could expect from a premium car dealer. More

BMW of Sterling Virginia claims to have determined my car needed multiple parts to repair a problem. I thought to myself this can not be true and took my car back after being told the car was likely disassem needed multiple parts to repair a problem. I thought to myself this can not be true and took my car back after being told the car was likely disassembled and I needed to tow it. The next mechanic pointed out I did not "need" two of three components Sterling said were required. Finally the second mechanic found very obvious drive shaft bad, upon failure the transmission would be destroyed. I now recognize the $200 initial diagnostic is nothing more than driving the car over an alignment sensor measuring tire tread depth followed by a manual measure of the rotors, flashlight undercarriage check, and a computer code check. $200? I spoke to colleagues about this and they were surprised I did not expect this treatment form Sterling. Be careful when desperate and make hopeful decisions, haste makes waste, Sterling is waiting for you and no there is not a loaner car available even after a week. P.S. New parts wait time was quoted as a week and the front desk staff have very little mechanical ability with explanations easily contested when challenged. More

Buyer Beware! Had the worst treatment buying a used BMW X6 in early January 2025. Matthew Tillman was the salesman who talked me into flying to D.C. from Charlott Had the worst treatment buying a used BMW X6 in early January 2025. Matthew Tillman was the salesman who talked me into flying to D.C. from Charlotte to purchase this vehicle. I paid the deposit and told him I would be there first thing Saturday morning. He did not show up but had his associate, Jose Zapata be my salesman. We had to wait almost 1 hour until anyone greeted us. Over 3 hours later, they said the car was ready. They did not detail it nor wash it, just put a big ribbon on it. I needed to start my 7 hour drive back to Charlotte, so I didn't complain. I washed the car the next day a found major scratches only on the passenger side of the car. I contacted Jose and sent pictures. He said if i drove back 7 hours, they would fix these scratches. When I said okay, let's schedule. He texted back that he talked to the manager and they would not do anything to make it right. It will cost me over $2000 to repair this damage. Beware of their deception. I should have stuck with my BMW dealership in Charlotte (they just didnt have the exact car I was looking for). More

BMW of Sterling sold me a vehicle that should have never passed a Virginia safety inspection, violating Virginia Code § 46.2-1014.1, which requires all vehicles manufactured after 1986 to have a functioning passed a Virginia safety inspection, violating Virginia Code § 46.2-1014.1, which requires all vehicles manufactured after 1986 to have a functioning third brake light. They provided a Virginia Safety Inspection Certificate for the vehicle, but when I took it for a Maryland inspection, it failed because the third brake light was missing—a clear violation of Virginia safety standards. This raises serious concerns about whether the Virginia inspection was negligently performed or outright falsified. When I brought this issue to their attention, they dismissed it, claiming they don’t guarantee vehicles will pass Maryland inspection. However, Virginia Code § 46.2-1529 makes it illegal for a dealer to sell a vehicle without ensuring it complies with Virginia safety laws or disclosing known defects. BMW of Sterling did neither. This dealership failed to meet their legal obligations, jeopardized customer safety, and showed zero accountability. If they can’t be trusted to follow basic laws, how can they be trusted at all? Avoid BMW of Sterling if you value honesty, transparency, and safety. More