BMW of Tuscaloosa

"Another Outstanding Job!" Hats off to Chris Russell and the Service Dept. The engine light came on and my X5 was running pretty rough. They got to the root of the problem and Hats off to Chris Russell and the Service Dept. The engine light came on and my X5 was running pretty rough. They got to the root of the problem and Chris kept me abreast of things and got it fixed. Marcus Washington performed the work and did an outstanding job! On my way home, I noticed the drive was smooth and easy. Chris McMillan was very nice. He asked if we needed anything while we waited. They put my mind to ease and took care of things with the quickness! Again, you guys rock:) Tina B. More

A Cut Above I recently had a nightmare experience at Tom Williams BMW in Birmingham, AL. I felt as if I was being taken advantage of. It was a helpless feeling be I recently had a nightmare experience at Tom Williams BMW in Birmingham, AL. I felt as if I was being taken advantage of. It was a helpless feeling because the specific issue I was having with my 335i was not something that could be addressed by an independent mechanic. As a total shot in the dark, I called Townsend BMW in Tuscaloosa just to get a second opinion and was blown away at the level of service I received from Laura Yearby over the phone. She was so reassuring and seemed so confident that they could help. Needless to say, I was all too happy to get my car to them. When I arrived, Trent Witsaman, the service manager, was practically waiting at the door to introduce himself. Turns-out, he had already spoken with Laura and even called BMW North America on my behalf and negotiated an arrangement that literally saved me thousands of dollars. You could have pushed me over with a feather. Every preconceived notion I had previously regarding dealers was defeated. Trent, Laura, Bill, Chris, and BJ have become like family to me. In my opinion, the difference is the fact that Townsend is family owned and that translates into being treated like family. I can’t say enough about the team at Townsend. AWESOME!!! More

Free BMW?!?! Okay, not really any free cars at Townsend BMW but I needed to get your attention to read this review. I don't normally write reviews BUT on this occa Okay, not really any free cars at Townsend BMW but I needed to get your attention to read this review. I don't normally write reviews BUT on this occasion it is very appropriate. Thought by sharing my experience as a BMW customer, it could help you make a more informed decision on where you might shop for a BMW and have that feeling like your satisfaction as a consumer IS a top priority. Just bare with me for a few paragraphs or so, then you can be one step closer to experiencing the perfect BMW buying experience like I did! First, we need to get the legal stuff out of the way. Disclaimer- This review was written for the sole purpose of advising future BMW customers as to the quality of service to expect and receive. All facts gathered are from on location, first hand experience with two BMW dealerships located in the fine state of Alabama, USA. The opinions expressed are that of the reviewer and too be used solely for informational purposes, the prevention of increased blood pressure and loss of valuable time as well as hard earned dollars. No animals were harmed in the making of this review. Let's be seated and get started. If you are a note taker, now is the time to have your pen and paper ready. Write this down, Christopher McMillan(Client Advisor), Townsend BMW, (205)345-9811. That information right there folks, is the equivalent to the Holy Grail in a BMW shopping experience! Now I'm going to tell you why. I had visited another BMW dealership several months ago before my purchase at Townsend BMW on February 7, 2015. I'm not going to name the other BMW dealership to keep this review classy. Also, as long as you deal with Christopher and Townsend BMW, you won't find out the hard way like I did. To make it short and sweet(only for this explanation, no guarantees on the rest), my long, drawn out, excruciatingly bad dealings with SEVERAL employees in sales and service at the other dealership, made me promise myself it would NEVER happen again. I left the other dealership in dismay, wondering if my standards were too high or theirs were too low. If it had been an interaction with just ONE employee, I might have felt different. When you meet several low caliber employees(I hate to degrade the meaning of low caliber referring to such) in one day, kind of makes you wonder how they'll treat you after they have your money. So, when the time came to make a purchase, I did more homework. From doing that, I aced the final exam and walked away with bonus points! My first dealing with Townsend BMW was when I made an internet inquiry about a BMW X1 listed on their website. I received a call promptly from Christopher. He asked me what questions I might have and didn't try to pressure me. It was odd in a good way. No interrogation or water boarding! His biggest concern seemed to be finding me the X1 like I wanted. Never trying to talk me into a certain vehicle because he had it on the lot. One of the reasons I chose to contact the dealership by internet/phone first was, I wanted to just "look" to see what might be available. Ever gone to a car dealership and you just want to look? All of a sudden you can relate to how a gazelle feels when a lioness is closing in on them. Or you've just stepped on a ground hornets nest and you don't know whether to run or keep your foot over the opening. Put it this way, I wasn't once bitten or stung at Townsend BMW. All my dealings with Christopher and Townsend BMW were over the phone until it was time to make the purchase. It was that easy! It felt like his sole concern was finding me the X1 I wanted and making me happy with the whole buying process. None of that luring me to the dealership for a high pressure sales tactic like you might learn from Slick Willie's Controlling the Car Buyer How-to Guide. Nor did he tell me I needed to come into the dealership before he could help me. Been through that in the past at other dealerships, you get there and they start trying to sell you something else or whatever is on their lot. Seriously folks, it wasn't just Christopher but everyone I encountered at Townsend BMW was friendly, accommodating, professional and there to make my purchase go smoothly! I drove away from there in a new X1, feeling like I got the deal I had hoped for plus more and my satisfaction was their top concern! Hopefully my review has been helpful and saves you from finding out the hard way not all BMW Dealerships are the same! Good luck with your shopping experience! I know mine could not have been better at Townsend BMW! THANK YOU to Christopher and Townsend BMW! More

Wonderful Experience. They were really helpful! I purchased my first car from them! It was a wonderful experience! It's the most perfect environment! I definitely recommend They were really helpful! I purchased my first car from them! It was a wonderful experience! It's the most perfect environment! I definitely recommend! More

The TRULY 'Nicest Guy In the Car Business' I can't just 'like' this post. I LOVE IT!!!!!!!!! If you are looking for a BMW or even a high quality used car, PLEASE give The Nicest Guy In The Car I can't just 'like' this post. I LOVE IT!!!!!!!!! If you are looking for a BMW or even a high quality used car, PLEASE give The Nicest Guy In The Car Business, Christopher McMillan Sr. at call. I DID! and he did exactly as I asked in my search for a car. That means, he listened and respected my parameters and constraints in what I wanted; not just try and talk me into whatever he wanted me to have. The result was a very excellent BMW at an astonishing price. (I must say this car has very few miles). When the deal was done, he (and his wife) drove the car down to ME! Oh did I say he gave me an astonishing price....Yes, go see this man! You will learn why he is The Nicest Guy In The Car Business. Thanks Chris. D. Tenner (01/09/2015) More

Excellent Salesman/Dealership My husband Anthony Gardner spoke with Chris via phone. A date/time was set up. When we arrived Chris was available and introduced himself and showed u My husband Anthony Gardner spoke with Chris via phone. A date/time was set up. When we arrived Chris was available and introduced himself and showed us around the show room. His hospitality was great and most of all he was very friendly and a care free personality. The 2015 SUV x3 on the floor was right in front of his desk. He showed us the car and did a terrific demo. He really sold me, Audrey Gardner on the car. I was very impressed. Finally, financial issues were in place and he worked with us to get the best deal ever. I would recommend him as a salesman as well as, Townsend BMW as your next dealership. More

Excellent BMW Dealership I recently purchased a certified pre-owned 2011 BMW 328i from this dealer. The entire experience was pleasant and came off without a hitch. People a I recently purchased a certified pre-owned 2011 BMW 328i from this dealer. The entire experience was pleasant and came off without a hitch. People are very friendly and provided a low-pressure buying experience. I was happy with the price I paid and with the fact they were willing to do whatever it took to make me happy. My salesman, Arsenio Eatmon, was very thorough and professional and a genuinely nice guy. The best car buying experience I've ever encountered. . . More

Top Notch Dealership I have purchased more than one automobile from this dealership. I bought a BMW from them in 2009 and had a great experience from the sales experience I have purchased more than one automobile from this dealership. I bought a BMW from them in 2009 and had a great experience from the sales experience to the superior service I have always received from their service department, so when I started shopping around I started at Townsend BMW online to see what they had. I found a car I was interested in online that morning and by that afternoon it was mine. My sales person Nathan Jackson made this the best car buying experience I have ever had. I called the dealership when I got to work that morning, I went over and did a test drive with Nathan at lunch and by the time I got off of work that day Nathan had taken care of everything and all I had to do was sign and drive my new car home. Nathan was most knowledgeable about the features of the car I purchased and was of great help in showing me how everything worked and getting things set up. I feel I have always gotten a great deal and they always give me a very fair amount for my trades. If you are looking for a quality used auto or a brand new BMW, there is no reason to go any place else. More

I bought my new vehicle here, a BMW X3 I want to tell everyone who's even thinking about getting a new vehicle, that they MUST go to Townsend BMW. I initially made an online inquiry, and th I want to tell everyone who's even thinking about getting a new vehicle, that they MUST go to Townsend BMW. I initially made an online inquiry, and the rest was easy. Cory Pendergraft was the key person to me purchasing my new vehicle. It was the easiest, most efficient vehicle buying experience ever. From the test drive, to driving off the lot with my new 2015 BMW X3, it was a totally pleasant buying experience. 5 stars to Townsend BMW and their staff. I was introduced to Laura in the Service Dep't, and Elizabeth in the Parts Dep't, and they assured me any service, maintenance or parts issues would be handled promptly and efficiently. AWESOME vehicle buying experience...THANKS!! More