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Bachman Subaru

Louisville, KY

3.3
146 Reviews
Bachman Subaru is proud to serve the Louisville - New Albany region with quality Subaru vehicles. With models like the BRZ, Impreza, Outback, Forester, WRX, STI and Legacy, we have something for every taste and need. Come visit us at 9800 Bluegrass Parkway, Louisville, KY 40299 to see our vehicles and take one for a test drive. If you're looking for a used car in Louisville, we can assist you there as well. Visit our inventory page to see our large collection of pre-owned vehicles. Bachman Subaru is not just your Louisville - New Albany area Subaru dealership; we also provide a full line of services dedicated to our Kentucky customers. From Subaru car repairs performed by expert mechanics, to OEM Subaru auto parts, to car loans in Louisville, and to auto body repair and a full line of body shop and collision repair services. Bachman Subaru is the smart choice for your automotive needs. Come in and say hi! We're located at 9800 Bluegrass Parkway, Louisville, KY 40299 or you can call us at (502) 719-7263.
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9800 Bluegrass Parkway

Louisville, KY

40299

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Showing 146 reviews

August 05, 2026

This dealership has some of the shadiest salesman out of all the dealerships I’ve been to in the last month. They are deceptive and their customer service is the worst. The salesman Devin knew that we were More

by code3vp
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
Jeff Harmon
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Devin Davis, Jeff Williams
Aug 05, 2026 -

Bachman Subaru responded

Thank you for taking the time to share your feedback. I apologize for the frustration and misunderstanding surrounding the vehicle you were interested in. Our dealership policy requires a deposit in order to hold a vehicle, and it is my understanding that this option was offered during your conversations with our team. Since a deposit was not left, the vehicle remained available for purchase. Regarding the pricing concern, the sales manager was unaware that our Used Vehicle Manager had adjusted the vehicle's price that afternoon. Unfortunately, that change created confusion during your shopping process, and I understand how that added to your disappointment. We always strive to be transparent and provide our customers with accurate information. While we regret that your experience did not meet your expectations, we appreciate your feedback as it helps us improve our communication and processes moving forward. We wish you the best in your vehicle search and thank you for considering our dealership. Jeff Harmon, General Sales Manager @ Bachman Subaru.

July 27, 2026

⭐ 1 STAR — BUYER BEWARE This was easily one of the worst car-buying experiences I have ever had. I wasted nearly a week trying to purchase a Subaru Forester from this dealership, only to have them REF More

by AH
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jeff Harmon
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 28, 2026 -

Bachman Subaru responded

I apologize that your experience did not meet your expectations. After reviewing the situation, it appears there was a miscommunication regarding the timing of your delivery. Walker was attempting to accommodate your request to minimize your time at the dealership and proactively called when our schedule became busier than expected. His goal was to be transparent about potential delays, not to create frustration. I understand why you were disappointed after investing time in the process, and I sincerely apologize that we were unable to complete your purchase. Thank you for your feedback. Jeff Harmon, General Sales Manager @ Bachman Subaru.

March 26, 2026

Our experience with Bachman Subaru was great. Our sales associate, Walker helped with every detail and was very knowledgeable. More

by Lil' kitty
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean Heaselden
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Walker
Mar 26, 2026 -

Bachman Subaru responded

Thank you for your 5-star review! I am glad you had a great experience with Walker and our team; we are happy to help with your future vehicle needs! Sincerely, Jeff Harmon - General Sales Manager

October 14, 2025

Express service is NOT express. On second visit, because couldn't get me in on first, resulted in a 6±hr wait after arriving at 8 am. Highly recommend establishing an appointment More

by CSC
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Kenya Ford
Oct 16, 2025 -

Bachman Subaru responded

Thank you for your feedback. We sincerely apologize for the extended wait you experienced during your visit. Our Express Service operates on a first-come, first-served basis, and while we strive to accommodate everyone promptly, customers with scheduled appointments do receive priority. Some days are significantly busier than others, and unfortunately, that can lead to longer wait times for walk-in services. We understand how frustrating that can be, and we don’t take it lightly. It’s a challenge we face as a facility known for providing exceptional service in the area—a reputation we’re proud of but also one that brings high demand. We appreciate your honesty and want you to know that your feedback is taken seriously. Our team is continually exploring ways to reduce wait times and enhance the overall customer experience. Thank you again for sharing your thoughts, and we hope to have the opportunity to serve you better in the future.

July 02, 2025

I was able to have several issues taken care of in one visit. Staff was very nice. More

by judihunt12
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Don’t know names
Jul 09, 2025 -

Bachman Subaru responded

Thank you for your 4-star review! We are glad you had a great experience with our team; we are happy to help with your future vehicle needs! Sincerely, Kim Fairchild - Service Manager

May 29, 2025

Interaction with salesperson was excellent and deal was easy but…. When it came to financing and closing the deal I felt like I was in a twilight zone. The communication amongst the finance people seemed t More

by delve5
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jeffery, Travis, Jeff Williams, Alex Prestigiacomo
May 30, 2025 -

Bachman Subaru responded

Thank you so much for your kind words and thoughtful feedback. We're truly grateful for your patience during your recent visit and for recognizing the efforts of your salesperson—it means a lot to our team. We sincerely apologize for the timing of your visit coinciding with the absence of the two employees you were working with, as well as the delays caused by a backed-up finance department due to other scheduled deliveries. We understand how this may have impacted your experience, and we appreciate your understanding. Your feedback is incredibly valuable to us. We're actively using it to improve our internal processes and communication so that we can provide a smoother, more seamless experience for all our customers moving forward. We hope to have the opportunity to serve you again in the future and earn your business once more. If we’re lucky enough to do so, we’re committed to making your next visit as efficient and enjoyable as possible.

January 02, 2025

Terrence was great to work with, really laid back experience and we were informed every step of the way. I appreciated the multiple team members coming to speak with us. Its been a while since we las More

by LAIA00555552
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Terrence, James
Jan 08, 2025 -

Bachman Subaru responded

Thank you for your wonderful review! We're delighted to hear that Terrence and our team provided you with a laid-back and informative experience. It's great to know that our consistent positive sales experience has brought you back for your family's 3rd new car purchase from Bachman. We truly appreciate your loyalty and look forward to serving you again in the future!

September 26, 2024

The service provided by Robin and team exceeded my expectations! Fast, courteous and friendly. Thank you! More

by jim
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Robin Durham
Feb 12, 2025 -

Bachman Subaru responded

Jim, thank you for your 5-star review! I'm glad you had a wonderful experience with Robin and our team. We are happy to help with your future vehicle needs! Sincerely, Kim Fairchild - Service Manager

June 15, 2024

Sales person kept pushing their financing, even though I had already arranged my own financing. I went to their competitor and they had no issue with my financing. More

by aw
Recommend Dealer
No
Employees Worked With
I do not see the people listed; initial contact was with Bridget 5 stars
Jun 17, 2024 -

Bachman Subaru responded

Thank you for leaving a review. I apologize for your recent interaction you had with one of our Salespeople. I would like to hear more about your experience in hopes of using this as a training opportunity. If you could give me a call at your convenience, I would greatly appreciate it. Thank you again. Jeff Harmon, Bachman Subaru General Sales Manager. 502-272-2507 or by email at jharmon@bachmanautogroup.com

April 07, 2024

They are always so professional in the way I am treated when I go there!! Great service and friendly!! More

by Laurensballard52
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bob Shewalter
Apr 08, 2024 -

Bachman Subaru responded

Great service and a friendly staff are what we aim for here at Bachman! Thank you for supporting our business!

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