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Bill Utter Ford
Denton, TX
4,338 Reviews
Bill Utter Jr. was 14 when he started working at Bill Utter Ford. With his new driver's license, Bill began delivering parts for the family dealership. Bill and Virginia Utter opened the doors to their new Ford dealership in 1956 in downtown Denton. It was the beginning of a family tradition of offering the best Ford products and services to North Texas families.
In the early days, they were simply concerned with making ends meet from day to day and treating each customer with courtesy and respect, as they would any friend. Many of those customers became lifelong friends, and the business grew from one referral to another to serve generations. Fifty-eight years later, Bill Utter Jr.'s dedication to his parents principles has made Bill Utter Ford one of the most respected names in North Texas. Bill Utter Ford has always treated customers and employees as family. Many of the dealership employees have worked with the Utter family for decades, a direct reflection of the "family atmosphere" the Utters have fostered from the very beginning.
What differs today from 1956? Ford's designs and technology have changed, but at heart, Bill Utter still remains the same as it was in 1956. Bill Utter Ford prides itself in being Deal Country Texas. Always offering the best deals, service and inventory in Texas. From finding you the most affordable vehicles, parts and accessories to securing the lowest financing rates, Bill Utter Ford won't let you down. If you're looking to purchase a new or pre-owned certified vehicle, you can bet that you'll drive off the lot in your dream car, truck or SUV, with more money still in your bank account than any other dealership. The family of Bill Utter Ford invites you to stop by and experience the difference a family-owned and operated dealership can make and allow us to treat you to the "Utter Experience!"
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This rating includes all dealership reviews, with more weight given to recent reviews.
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Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 12:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 12:00 PM
Sunday Closed
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Showing 4,338 reviews
March 24, 2026
Best experience at a dealership I've ever had. Xavier works hard to make sure the deal works for you. 10/10 would recommend bringing your business and asking for Xavier. Xavier works hard to make sure the deal works for you. 10/10 would recommend bringing your business and asking for Xavier. More
by David.woodward15
Employees Worked With
March 10, 2026
Appreciate Xavier Perez' help in getting set up in a new Ford Escape. He was a friendly guy, made the car buying experience a positive one. Look forward to working with BUF in the future. Ford Escape. He was a friendly guy, made the car buying experience a positive one. Look forward to working with BUF in the future. More
by csm2781
March 10, 2026
Recently bought my first car and Xavier was such a pleasure to work with!! Very attentive and helpful! It made the experience so enjoyable pleasure to work with!! Very attentive and helpful! It made the experience so enjoyable More
by Grace_nichols
March 08, 2026
Mr. Xavier P. Exceeded all our expectations! His honest and warm demeanor made our truck buying experience AMAZING! and warm demeanor made our truck buying experience AMAZING! More
by Spclpvick39
March 06, 2026
Xavier was a great professional salesman I had a very good experience when i come back for another truck in a few years ill ask for him good experience when i come back for another truck in a few years ill ask for him More
by Ozzy_2004
March 06, 2026
Xavier was a very helpful salesman, he was patient and very professional overall good experience! very professional overall good experience! More
by Ozzy_2004
March 05, 2026
Xavier was super helpful during the process, calling multiple times not only to try and sell me the truck but to also check in on me as a customer. Will definitely be coming back in the future! multiple times not only to try and sell me the truck but to also check in on me as a customer. Will definitely be coming back in the future! More
by jacksonburns2022
March 05, 2026
Xavier exceeded my expectations for my truck purchase! From the pre-arrival video, the truck being spotless when I arrived to see it, and Xavier‘s attention to detail and knowledge of the truck that I wa From the pre-arrival video, the truck being spotless when I arrived to see it, and Xavier‘s attention to detail and knowledge of the truck that I was purchasing, everything was done better than I could’ve expected. He will definitely be my first call on my next car purchase! More
by hawkags8
Employees Worked With
March 05, 2026
Big shoutout to Xavier at Bill Utter Ford! If you’re looking for a car, he’s your guy. Super helpful, honest, and makes the whole process way easier than you’d expect! If you’re looking for a car, he’s your guy. Super helpful, honest, and makes the whole process way easier than you’d expect! More
by Baily.appling
Employees Worked With
March 05, 2026
Upon entering Ford, our expectations were low, especially after a disappointing experience with a previous dealership. However, Mr. Xavier exceeded our hopes, transforming our car-buying journey into a posit after a disappointing experience with a previous dealership. However, Mr. Xavier exceeded our hopes, transforming our car-buying journey into a positive one. His approach was refreshingly straightforward, thorough, and honest, which made us feel comfortable and unpressured throughout the process. Ultimately, we left feeling confident that we had made the right choice. Highly recommend. More
by Alicia
