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BMW of Allentown
Allentown, PA
2,321 Reviews
BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010.
In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models.
BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 5:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 2,321 reviews
August 26, 2025
Awesome service. Ethan is a terrific advisor. I drive over an hour to use this dealer. Ethan is a terrific advisor. I drive over an hour to use this dealer. More
by EDK
Employees Worked With
August 24, 2025
While the facility is nice and the service is professional, I still don’t recommend this dealership. Simple services take hours to complete, unlike other BMW dealers in the greater area they char professional, I still don’t recommend this dealership. Simple services take hours to complete, unlike other BMW dealers in the greater area they charge $50 for a state inspection, that should be free if you purchased your vehicle here and maintain it. I prefer dealerships that stick to agreed service times and don’t try to squeeze every last penny out of you. More
by Bimmerman
Employees Worked With
August 23, 2025
I have been coming to this dealership for a few years now, I give them a thumbs up now, I give them a thumbs up More
by Shabazys
Employees Worked With
August 22, 2025
Justin, our Salesman / Client Advisor, and Daniella, the Finance / Sales Mgr., made our first automobile lease a good experience. Everyone at Sloane BMW was very courteous and knowledgeable. Finance / Sales Mgr., made our first automobile lease a good experience. Everyone at Sloane BMW was very courteous and knowledgeable. More
by Pat
August 15, 2025
Overall the experience felt thoughtful, efficient & respectful. One that turned a routine lease into something memorable. I highly recommend Sloan of Allentown respectful. One that turned a routine lease into something memorable. I highly recommend Sloan of Allentown More
by kasander
August 13, 2025
Eddie was outstanding - knowledgeable, friendly, and made me feel like I was part of the BMW family from the our first conversation. I highly, highly recommend this dealer and specifically Eddie for your veh me feel like I was part of the BMW family from the our first conversation. I highly, highly recommend this dealer and specifically Eddie for your vehicle needs. More
by D. OGurek
Employees Worked With
August 12, 2025
All service was complete as requested cost of computer diagnosis was very unreasonable, however Ethan (service manager) was very helpful courteous and attentive to my concerns, I will return for service w diagnosis was very unreasonable, however Ethan (service manager) was very helpful courteous and attentive to my concerns, I will return for service when necessary More
by Papajk
Employees Worked With
August 12, 2025
The dealership is excellent The people who work there top notch, always professional and courteous top notch, always professional and courteous More
by Jgrassi
Employees Worked With
August 12, 2025
BMW of Allentown is a fantastic dealership! Eduardo was very helpful and easy to work with, helped me get everything that I was looking for within the budget that I gave. Tim was incredible wit Eduardo was very helpful and easy to work with, helped me get everything that I was looking for within the budget that I gave. Tim was incredible with delivering the vehicle to me and going over everything with me to ensure I was comfortable with the vehicle. Brian was very friendly and took the time to explain and detail all of the financial aspects of the transaction, making all of it much less daunting than it can be. Overall, I give Eduardo, Tim, Brian, and BMW of Allentown 6 stars out of 5! More
by drd1981
August 08, 2025
3 Hours for state inspection, Emissions exempt, visual and gas cap. talk to manager of how car was, walked back and said mechanic must be writing it up. Update my insurance paper (5-10 minutes, told and gas cap. talk to manager of how car was, walked back and said mechanic must be writing it up. Update my insurance paper (5-10 minutes, told both service writer and manager -DO NOT WASH! Then service writer told me they were just finishing up washing it, I said no do not wash again and Charlie RAN out to stop them and he drove the car up and we finished paper work. Next time i'll have to get a loaner if they want my business! Frustrating to say the least. More
by John H
Employees Worked With
