I have worked in the Auto Industry since graduating from Penn State University in 1994. I have worked as a service advisor at BMW of Allentown since October 1999. I treat each customer with honesty and integrity as I would my own family. I have come to know my clients personally and enjoy meeting new ones every day.
Read moreDealership Experience
26 yrs, 8 mos
Industry Experience
30 yrs, 5 mos
338 Reviews
Write a Review338 Reviews of Ethan Harbison
May 23, 2026
Very friendly establishment. I was greeted right away when I entered the dealership at the service center. The gentleman explained what had to be done and if I had any questions. I was greeted right away when I entered the dealership at the service center. The gentleman explained what had to be done and if I had any questions. Offered me a loaner car if that was desired. The inspection took four less time that I had anticipated. Documentation was that given to me as far as what was done. A video of the inspection was also provided to me through my iPhone. All in all a very good experience by professional people that care about making a good impression and working to do so. But most importantly, utilizing their skill and knowledge to make sure my car was at its peak performance. More
Other Employees Tagged: Webster Lingle, Todd Simpson, Lisa Manento, Luis Rodriguez, Luke Rheiner
May 19, 2026
Ethan, My service adviser did a great job. All vehicles services needed were addressed quickly, and I was satisfied with the entire process. Five Star service from Allentown BMW. My X3M comp i All vehicles services needed were addressed quickly, and I was satisfied with the entire process. Five Star service from Allentown BMW. My X3M comp is running great. More
May 07, 2026
The entire staff are knowledgeable, professional. Their interpersonal skills are superior to any other dealership I have ever interacted with. Edwardo is without a doubt the person to go to if you’re Their interpersonal skills are superior to any other dealership I have ever interacted with. Edwardo is without a doubt the person to go to if you’re in the market for a vehicle. He knows the BMW product line inside and out as he is not only a salesman but a BMW enthusiast I have purchased many vehicles from BMW of Allentown and plan to do so in the future. Buy your BMW from them, I promise you won’t be disappointed. More
Other Employees Tagged: Lisa Manento, Eduardo Shoy, Christian Carlson, Brian Amill
April 22, 2026
This is my first time owning a BMW vehicle. I recently transition from Mercedes after 10 years. The service is unexplainable. Love the hospitality; knowledge of worked and quality of the car. I recently transition from Mercedes after 10 years. The service is unexplainable. Love the hospitality; knowledge of worked and quality of the car. More
Other Employees Tagged: Todd Simpson, Charles German, Lisa Manento
April 17, 2026
Very courteous. knowledgeable and professional organization. We have no Are Concern when it comes to this BMW dealership. knowledgeable and professional organization. We have no Are Concern when it comes to this BMW dealership. More
Other Employees Tagged: Webster Lingle, Todd Simpson, Charles German, Lisa Manento, Luis Rodriguez, Luke Rheiner
April 14, 2026
After 10 years of ownership this dealer has always been easy to deal with has provided excellent service for our BMW. easy to deal with has provided excellent service for our BMW. More
Other Employees Tagged: Webster Lingle, Todd Simpson, Charles German, Lisa Manento, Luis Rodriguez, Luke Rheiner
March 31, 2026
My recent service was completed as requested. The service provided by the counselor, Ethan, was excellent, clear and respectful of my time. The dealership did what they all do, nickel and dime yo The service provided by the counselor, Ethan, was excellent, clear and respectful of my time. The dealership did what they all do, nickel and dime you to death while they tout the high quality on their vehicles. To charge a diagnostic charge and reprogram charge to correct a software error from the oem is disgraceful. This error was fully documented by NHTSB. The correction should have been the responsibility of the oem dealer. This was a safety concern abd should have been handled as such. As i mentioned, Ethan did a great job, the dealership failed. More

