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Serra Toyota
Milwaukee, WI
206 Reviews
Here at Serra Toyota we appreciate our customers and aim to make them customers for life with our simple and easy way of conducting business. Your complete ownership experience is what’s important to us, whether it’s a transparent sales process, our customer-first attitude from the staff in our Toyota service center facility, or our ability to make the financing process as painless as possible at our car finance center.
From quality new Toyota vehicles, to used and certified pre-owned, we know anyone looking for their next car in Milwaukee or Oak Creek will likely find what they want. Our new vehicle line-up includes the Toyota RAV4, the Toyota Corolla, and many more!
We also buy and accept trade-ins in addition to maintaining our own great selection of used cars for sale here in Milwaukee and Oak Creek, WI. Stop on by today and take a test drive behind the wheel of an award-winning used Toyota model like the stylish Camry or roomy midsize Highlander SUV.
Additional services include trusted car repair, original Toyota car accessories, and new car financing to help our customers purchase the car of their dreams.
Call Serra Toyota at 414-281-3100, or come visit us in person. We’re conveniently located at 5727 South 27th Street Milwaukee, WI 53221 and look forward to helping you with your automotive needs!
Learn all about Don Jacobs Toyota and what we offer at our new and used car dealership in Milwaukee.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 8:30 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 8:00 PM
Tuesday 7:00 AM - 8:00 PM
Wednesday 7:00 AM - 8:00 PM
Thursday 7:00 AM - 8:00 PM
Friday 7:00 AM - 8:00 PM
Saturday 8:00 AM - 5:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 8:00 PM
Tuesday 7:00 AM - 8:00 PM
Wednesday 7:00 AM - 8:00 PM
Thursday 7:00 AM - 8:00 PM
Friday 7:00 AM - 8:00 PM
Saturday 8:00 AM - 5:00 PM
Sunday Closed
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Showing 206 reviews
October 23, 2025
I went shopping for a Toyota Camry and found an excellent car dealership. Serra Toyota has a large selection of quality CPO vehicles in which to choose from. The salespeople and managers were frien excellent car dealership. Serra Toyota has a large selection of quality CPO vehicles in which to choose from. The salespeople and managers were friendly and did their best to meet my needs. A special shout out goes to Katie Haagensen, the salesperson I worked with directly. She was friendly, knew how to deal with customers and was willing to go the extra mile to make this customer happy. If you are looking for a reasonably priced, quality Toyota vehicle make sure your first stop is Serra Toyota and ask for Katie, you'll be glad you did. More
by zahner.r
Employees Worked With
October 15, 2025
If I could give zero stars, I would. Google Review already posted. As an active duty military member, I strongly urge anyone who is active, reserve, or prior military to avoid doing b Google Review already posted. As an active duty military member, I strongly urge anyone who is active, reserve, or prior military to avoid doing business with Serra Toyota of Milwaukee. My wife and I were preapproved for two auto loans through Navy Federal Credit Union and had equity in two vehicles. After working with several dealerships, we chose to work with Julius Jackson at Serra Toyota. Julius was fantastic—professional, respectful, and genuinely helpful. We wanted him to earn our business and commission. We informed the dealership of our preapproval, agreed on pricing, and placed a down payment to hold two vehicles. One of the cars was already allocated and en route to the dealership. When we arrived to finalize paperwork, Julius showed my wife the car, helped her pair her phone, and even swapped keys—all before we sat down with the finance team. While it felt premature, we trusted the process. Then came the issue. Finance Manager Joe Colletta asked for our bank draft and then questioned the interest rate. Upon hearing it, he tried to push us to finance through the dealership. We declined. He appeared frustrated and left. When he returned, he claimed they couldn’t accept the Navy Federal bank draft because it wasn’t a cashier’s check, stating that in his experience, 75% of Navy Federal drafts bounce and most dealerships don’t accept them. This was completely contrary to my experience and that of countless fellow service members. I challenged his claims, and another finance team member repeated the same story. I stepped outside and called Navy Federal directly. They confirmed that bounce issues only occur when dealerships fail to follow the draft instructions properly or have internal banking issues. I returned with the correct instructions from Navy Federal and asked them to proceed with the draft or I would walk away. Executive Manager Dustin Boundy backed the finance team’s refusal and refunded our down payment. We then went to Kenosha Toyota, just 15 minutes away, and purchased the same vehicle at the same price—same day—with zero issues using the exact same bank draft. Their finance team even laughed at Serra Toyota’s inability to follow simple instructions. This experience was deeply disappointing and felt discriminatory toward military banking practices. Serra Toyota lost two guaranteed sales due to misinformation, poor customer service, and an unwillingness to work with a reputable financial institution. More
by Trystan
Employees Worked With
Dustin Boundy (Executive Manager), Joe Colletta (Finance Manager), Julius Jackson (Sales & Leasing Consultant)
July 01, 2025
Service department damaged my car. Service manager admitted fault. Upon picking up my car for a scheduled oil change I noticed deep scratches on the right front bumper. After speaking Service manager admitted fault. Upon picking up my car for a scheduled oil change I noticed deep scratches on the right front bumper. After speaking to the dealership about the scratches they told me they were extremely sorry & would like to give me a free car wash for the inconvenience. What a JOKE!! NEVER DO BUSINESS WITH THIS PLACE!!! They won't last long with this type of nonsense. Horrible customer service horrible management. Horrible place of business! More
by D1TheGoat
Employees Worked With
Jose, Dustin
March 13, 2025
I took my car for an inspection to check the safety recall for Airbag and when they return to me, the little parts for the back chairs where you put the car seat were stolen for them. I came back and t recall for Airbag and when they return to me, the little parts for the back chairs where you put the car seat were stolen for them. I came back and they just said "Sorry" we can't do nothing about just go to the place where you bought your car. Really Really bad experience. don't go there or if you do just check that you car have all the parts complete When they returned the car to you. lleve mi carro para que realizaran la inspección del funcionamiento del airbag ya que tienen un aviso y robaron las tapas de los asientos de atrás donde se pone el carseat para los infantes fui a hacer el reclamo y su unica respuesta fue que ellos no podían hacer nada al respecto, porque no habían mirado la parte trasera ya que el airbag solo esta en la parte del pasajero pero si encontré dentro de lo huecos donde estaban las tapas basura de tapas de botellas y otras cosas que mi carro no tenía. De verdad súper decepcionada un servicio pésimo y lo diré cuantas veces sean necesarias por deshonestos y robar esa mínima parte de un carro para luego venderlas como nuevas. More
by Dianagualtero94
Employees Worked With
Christopher Wegner
January 11, 2025
I had an exceptional experience with the Don Jacobs crew. My salesperson, Cheryl Hoffner, was outstanding and was able to negotiate a super deal for me on a very nice used vehicle. The service staff was als My salesperson, Cheryl Hoffner, was outstanding and was able to negotiate a super deal for me on a very nice used vehicle. The service staff was also great, especially AJ, who gave me special attention and took care of several problems with the vehicle right away. I am very pleased and would recommend this dealership. More
by Bob Balderson
Employees Worked With
Cheryl Hoffner
November 20, 2024
I am so impressed with this dealer! The sales team, the finance team...you name it! Just got done working with Harmanpreet Singh in the Body Shop. He was so helpful and answered all The sales team, the finance team...you name it! Just got done working with Harmanpreet Singh in the Body Shop. He was so helpful and answered all my questions. I love Don Jacobs! More
by Camry Queen
Employees Worked With
Harmanpreet Singh in Body Shop
September 03, 2024
Just to check why my abs light is on I got Charged nearly $200. Insanity!!! I will NEVERRRRR go back! It’s a major rip off!! $200. Insanity!!! I will NEVERRRRR go back! It’s a major rip off!! More
by Melimel0408
Employees Worked With
June 15, 2024
6 hours for a requested wheel balance check. 4 hours in I return to the dealership and they feed me some crap explanation of exhaust against cross member. If this was the case it would be rattli 4 hours in I return to the dealership and they feed me some crap explanation of exhaust against cross member. If this was the case it would be rattling and all the time, not just at 60-65mph, as described to all the service reps. All this WITHOUT DOING THE REQUESTED WHEEL BALANCE! They then do the requested wheel balance and without admitting that was the problem they scooted me out the door for a nominal fee. Initially they were saying 190$ for diagnostics...they sure are glad it wasn't that much. The next day i took the truck to a very trusted area mechanic and they found both rear tires out of balance...IMAGINE THAT!! I drove the truck home and had no wobble or vibration!!! When i inspected the wheels there were massive changes to the wheel weights...evidence that TOYOTA did absolutely NOTHING!! More
by sleepinwrx02
June 05, 2024
I had Max today. He was just great. I had many questions and he was respectful and patient. Got me all my answers. But this is the second time I had to correct their He was just great. I had many questions and he was respectful and patient. Got me all my answers. But this is the second time I had to correct their billing. Both times they over billed me. Always check your bill before leaving. Max got the bill corrected immediately More
by Saburdecki
Employees Worked With
Max Jacobs
March 17, 2024
Don Jacobs Toyota from the sales man to manager of sales, excellent service ! Some dealerships will give you a car payment that is very high , Don Jacobs can get you a affordable agreement. Professionalism t excellent service ! Some dealerships will give you a car payment that is very high , Don Jacobs can get you a affordable agreement. Professionalism to the Max! More
by dkrahenbuhl71
