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Ed Morse Ford

Muscatine, IA

Overview
Employees
Reviews
4.3
428 Reviews
75 YEARS OF AUTOMOTIVE EXCELLENCE "Dealer of The Year" ~ Automotive News "Quality Dealer" ~ Time Magazine "Cadillac Dealer of the Year" ~ (multiple recipient) "Cadillac Certified Elite Service Dealer" ~ (multiple years) "Honda President's Award" ~ (multiple recipient) "Mazda President's Council" ~ (multiple recipient) "Toyota Chairman's Council" ~ (multiple recipient) "Jack Smith Leadership Award" ~ General Motors (multiple recipient) "National Dealer of the Year" ~ DealerRater "Consumer Satisfaction Award" ~ DealerRater (multiple recipient) "Top Rated Dealer" ~ CarGurus & CARFAX (multiple recipient) "South Florida's Top Workplaces" ~ Sun-Sentinel & Workplace Dynamics
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3205 US-61

Muscatine, IA

52761

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Showing 428 reviews

July 22, 2026

This dealership did not inform ahead of time that an extra charge would be added if payment was with a credit card. My husband was charged for the entire payment even before the new tires were put on o More

by DLMALLIE18
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Do not know employees names
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Aug 02, 2026 -

Ed Morse Ford responded

Thank you for your feedback. We understand your concerns regarding the extra charge for credit card payments and the delay with your tire installation. Your experience is important to us, and we appreciate you bringing this to our attention. If you would like to discuss this further, please feel free to reach out to Ed Morse Ford directly. Our team is committed to ensuring a better experience for all our customers. Sincerely, The Ed Morse Ford Lincoln Team

July 18, 2026

I had nothing but a great experience in my process of buying a new vehicle! I would highly recommend anyone looking to buy a new vehicle, to check out Ed Morse in Muscatine! More

by cmconnelly2015
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chase Kruse
5.0
This rating includes all reviews, with more weight given to recent reviews.
Logan Morgan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Breuer
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Aug 03, 2026 -

Ed Morse Ford responded

Appreciate your feedback on your visit! We’re happy to hear that you had a great experience buying your new vehicle at Ed Morse Ford Muscatine. We truly appreciate your recommendation and look forward to assisting you again in the future. Happy driving! Sincerely, The Ed Morse Ford Lincoln Team

July 18, 2026

Very professional, helpful, kind, understanding and overall a very good experience, would come back again. More

by Lailany
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jay Irwin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Grace Grems
5.0
This rating includes all reviews, with more weight given to recent reviews.
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Breuer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jordan Giese
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Aug 03, 2026 -

Ed Morse Ford responded

Thanks for letting us know how everything went, Lailany! We're pleased to hear that you had a very good experience with us at Ed Morse Ford Muscatine. Your kind words about our professionalism and helpfulness mean a lot to us. We look forward to welcoming you back again soon! Sincerely, The Ed Morse Ford Lincoln Team

July 08, 2026

Very friendly and Emily always makes sure I've got a ride to work if needed. More

by Quattroslm
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 14, 2026 -

Ed Morse Ford responded

Thank you for your wonderful review! We’re glad to hear that you have had such a positive experience with Emily at Ed Morse Ford. It’s great to know that she’s taking care of your transportation needs. We appreciate your kind words and look forward to seeing you again soon! Sincerely, The Ed Morse Ford Lincoln Team

June 28, 2026

Well informed through the whole process. Friendly and pleasant customer service Easy to check pu More

by kaufmom
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jordan Giese
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 14, 2026 -

Ed Morse Ford responded

Thank you for your wonderful review! We're thrilled to hear that you found our team at Ed Morse Ford to be friendly and well-informed throughout your experience. We strive to provide exceptional customer service, and your feedback is greatly appreciated. Our team looks forward to assisting you again in the future! Sincerely, The Ed Morse Ford Lincoln Team

June 18, 2026

After several phone calls back and forth to determine what was covered under the Ford Service plan I made the service appt. Service was completed as requested and on-time. I did not experience any proble More

by CEYBERG
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Grace Grems
4.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 14, 2026 -

Ed Morse Ford responded

Thank you for your review! We’re thrilled to hear that your service appointment went smoothly and was completed on time at Ed Morse Ford. If you have any further questions or need assistance in the future, please don’t hesitate to reach out. We look forward to seeing you again! Sincerely, The Ed Morse Ford Lincoln Team

June 12, 2026

Made the appointment to get my truck checked over. and air conditioning fixed, fix the air conditioning. But never checked anything on the truck a little disappointed. More

by JOHNC24
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Grace Grems
2.0
This rating includes all reviews, with more weight given to recent reviews.
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June 10, 2026

visit went well, I was kept informed during the visit, will be back in 6 months More

by MIKEHARRISON6972
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Grace Grems
5.0
This rating includes all reviews, with more weight given to recent reviews.
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jordan Giese
5.0
This rating includes all reviews, with more weight given to recent reviews.
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June 08, 2026

Friendly staff and very easy to get scheduled for repairs and maintenance. Wait times not too long. More

by wetzeljake09
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
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May 29, 2026

Very friendly, and good service. Also the shuttle service is excellent! I am a happy customer. More

by dave.bulcke
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Grace Grems
5.0
This rating includes all reviews, with more weight given to recent reviews.
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jordan Giese
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Luke 5 stars
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