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Ed Morse Ford

Muscatine, IA

Overview
Employees
Reviews
4.3
445 Reviews
75 YEARS OF AUTOMOTIVE EXCELLENCE "Dealer of The Year" ~ Automotive News "Quality Dealer" ~ Time Magazine "Cadillac Dealer of the Year" ~ (multiple recipient) "Cadillac Certified Elite Service Dealer" ~ (multiple years) "Honda President's Award" ~ (multiple recipient) "Mazda President's Council" ~ (multiple recipient) "Toyota Chairman's Council" ~ (multiple recipient) "Jack Smith Leadership Award" ~ General Motors (multiple recipient) "National Dealer of the Year" ~ DealerRater "Consumer Satisfaction Award" ~ DealerRater (multiple recipient) "Top Rated Dealer" ~ CarGurus & CARFAX (multiple recipient) "South Florida's Top Workplaces" ~ Sun-Sentinel & Workplace Dynamics
Contact Dealership

3205 US-61

Muscatine, IA

52761

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Showing 445 reviews

October 22, 2026

Each person we spoke with was very pleasant and helpful with our questions. We had to reschedule due to a conflict, and Emily was very accommodating to help us find another time available. More

by vineyardmuscatine
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Grace Grems
5.0
This rating includes all reviews, with more weight given to recent reviews.
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jordan Giese
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 23, 2026 -

Ed Morse Ford responded

Thank you for your kind words! We’re happy to hear you found our team, especially Emily, to be pleasant and helpful during your visit to Ed Morse Ford Muscatine. We appreciate your understanding when rescheduling, and it's great to know our team could accommodate your needs. We look forward to assisting you again! Sincerely, The Ed Morse Ford Lincoln Team

October 05, 2026

Chase was great! He listened when I told him what I was looking for, and answered all of my questions. I really appreciate the no pressure approach he took when helpi More

by asingleton
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chase Kruse
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Breuer
2.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 14, 2026 -

Ed Morse Ford responded

Thank you for your kind words! We’re pleased to hear that you had a great experience with Chase at Ed Morse Ford. His no-pressure approach and attentiveness to your needs are exactly what we strive for. We truly appreciate your recommendation and look forward to helping you again in the future! Sincerely, The Ed Morse Ford Lincoln Team

September 25, 2026

The service department always takes great care of me. Emily makes it so easy and convenient!!! More

by Quattroslm
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 28, 2026 -

Ed Morse Ford responded

Thank you for your amazing review! We’re thrilled to hear that our service department, especially Emily, has been able to provide you with great care and convenience. Your support is appreciated, and we look forward to assisting you again at Ed Morse Ford! Sincerely, The Ed Morse Ford Lincoln Team

September 21, 2026

It was a pleasant experience. The staff was polite and professional. There was no high sales pleasure. More

by jdot1407
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chase Kruse
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Breuer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Logan Morgan
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Sep 28, 2026 -

Ed Morse Ford responded

Thank you for your kind words! It is wonderful to hear that you had a pleasant experience at Ed Morse Ford and that our staff made a positive impression. We truly value professionalism and aim to provide a comfortable atmosphere for our customers. Looking forward to assisting you again in the future! Sincerely, The Ed Morse Ford Lincoln Team

September 19, 2026

The work was performed quicker than expected. There was good communication from the service advisor Emily. More

by bradspencer79
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 20, 2026 -

Ed Morse Ford responded

Thank you for your wonderful review, Brad! We’re thrilled to hear that the service was performed more quickly than expected and that Emily provided great communication during your visit. We appreciate your feedback and look forward to serving you again at Ed Morse Ford! The Ed Morse Ford Lincoln Team

September 16, 2026

This dealership is amazing and the staff just great people. I only recommend or refer people to this dealership when asked about vehicles. They are honest and upfront and just great to deal with and ha More

by Victorwenskunas
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Breuer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 20, 2026 -

Ed Morse Ford responded

Thank you for the fantastic review, Victor! We truly appreciate your kind words about our team at Ed Morse Ford. It's wonderful to hear that you found us honest and upfront during your experience. We look forward to assisting you again in the future and hope you’ll continue to recommend us! Sincerely, The Ed Morse Ford Lincoln Team

September 12, 2026

The whole process went smoothly from start to finish. Everyone from sales to finance were very helpful. More

by djames12
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Stoltz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Breuer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Annamarie Johnson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 20, 2026 -

Ed Morse Ford responded

Thank you for your wonderful review! We’re thrilled to hear that your experience at Ed Morse Ford was smooth and that our sales and finance teams were able to assist you effectively. We appreciate your feedback and look forward to serving you again in the future! The Ed Morse Ford Lincoln Team

September 11, 2026

I started my purchase with an online search. The information was accurate and lead me to texting Chase. He was very accommodating for my review of the vehicle. The purchase was successfully More

by wsturnip
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Shane Stoltz
4.0
This rating includes all reviews, with more weight given to recent reviews.
Chase Kruse
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jay Irwin
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Sep 20, 2026 -

Ed Morse Ford responded

Thank you for sharing your experience with us! We're glad to hear that Chase provided you with accurate information and exceptional assistance throughout your vehicle purchase. It's great to know he was also helpful with the signal light repair and bed liner appointment. We appreciate your feedback and look forward to serving you again at Ed Morse Ford!. Sincerely, The Ed Morse Ford Lincoln Team

September 09, 2026

Good service with friendly employees. Nice looking waiting room. Helpful online service to schedule an appointment. More

by A.LOGEL511
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Grace Grems
5.0
This rating includes all reviews, with more weight given to recent reviews.
Emily Armstrong
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jordan Giese
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 20, 2026 -

Ed Morse Ford responded

Thank you for your kind words! We are thrilled to hear that you had a positive experience at Ed Morse Ford. Our team takes pride in providing excellent service, and we are glad you enjoyed our waiting room and online appointment scheduling. We look forward to seeing you again soon! Sincerely, The Ed Morse Ford Lincoln Team

September 09, 2026

Unfortunately, I think the deal ship scams and up the prices. Not the most helpful. More

by leah_brower
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Grace Grems
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 20, 2026 -

Ed Morse Ford responded

Thank you for your feedback, Leah. We understand your concerns regarding pricing and the level of assistance you experienced at Ed Morse Ford. We strive to provide transparent pricing and exceptional service to all our customers. If you'd like to discuss your experience further, please feel free to contact us directly. Our team appreciates your input and hopes to improve in the future. Sincerely, The Ed Morse Ford Lincoln Team

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