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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,931 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,931 reviews

July 20, 2026

Can always count on them. The service department is top notch Dawn is my favorite More

by Dawnellenkelly
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
July 19, 2026

Everything was good. AJ welcomed me, brought my car in for me and walked me to the sitting area where he invited me to help myself to drinks and/or snacks. More

by MISSCORRIANNE
Recommend Dealer
Yes
Employees Worked With
AJ
Jul 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Gordie Boucher Lincoln of West Allis. Joe England General Sales Manager 414-327-6000

July 19, 2026

Very nice easy to work with. Got back to me quickly. Fantastic! Gus made sure I understood the technology in the car before letting me leave which I greatly appreciated! More

by ahstauss
Recommend Dealer
Yes
Employees Worked With
Gus
Jul 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to hear our team made your service experience smooth and responsive. We’re glad the technology walkthrough on your Lincoln was helpful before you left. Thank you for trusting us with your vehicle needs. Joe England General Sales Manager 414-327-6000

July 19, 2026

Dawn is super responsive and helpful. Everyone I encountered at the Dealership was very courteous and respectful to me. I was really impressed by One gentleman opened the door for me and More

by ANGIE.GAUGER
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jul 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to hear that Dawn was so responsive and that our team treated you with courtesy. We’ll share your feedback about the door gesture and look forward to serving your Lincoln again. Joe England General Sales Manager 414-327-6000

July 18, 2026

Great but Lincoln AVIATOR has had way to many recalls Put the car together right the first time More

by TOMMAYS1
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jul 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your review. We appreciate your business and look forward to helping you with any questions or future needs. Thank you for choosing Gordie Boucher Lincoln of West Allis. Joe England General Sales Manager 414-327-6000

July 17, 2026

They are always nice and easy to work with Very helpful in helping us make the repair happen quickly More

by KRISTIN.THRALL
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jul 17, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for highlighting our friendly approach and quick coordination on your Ford Edge repair. We’re pleased the process was smooth and efficient. Your five-star review means a lot, and we look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 17, 2026

Always very helpful. Gave me suggestions and good knowledge of what my vehicle needs without being pushy. Very quick service which was very helpful. More

by PAPOPEACHY79
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jul 17, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful that Dawn could provide knowledgeable, non-pushy recommendations for your Lincoln. We’re also pleased our service was quick and convenient for you. Thank you for sharing your experience. Joe England General Sales Manager 414-327-6000

July 17, 2026

Great service and service was seamless. Dawn is a great communicator. She sent reminders in a timely manner. More

by bspang1238
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jul 17, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s terrific to hear service on your Lincoln Corsair was seamless. Dawn is glad you found the reminders helpful. We appreciate you trusting us with your service needs. Joe England General Sales Manager 414-327-6000

July 17, 2026

Nick went above and beyond for me! He made several phone calls, tracked down the information I needed and updated me quickly. His professionalism, responsiveness, and willingness to he More

by COURDAL04
Recommend Dealer
Yes
Employees Worked With
Nick Eineichner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 17, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your feedback. It’s great that Nick’s responsiveness and dedication helped track down the information you needed for your Jeep Grand Cherokee service. We’re glad his professionalism eased the process for you. Joe England General Sales Manager 414-327-6000

July 16, 2026

The dealership had my vehicle due to a problem with something draining the battery. After updating several modules and retesting the electrical system the vehicle is running fine. A loaner was provided More

by Chuck S.
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Jul 16, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to hear your Lincoln Corsair is running smoothly after the module updates and electrical testing. Thank you for highlighting Roberto’s clear communication and for letting us provide a loaner during your service. We appreciate your feedback and look forward to assisting you again. Joe England General Sales Manager 414-327-6000

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