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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
1,780 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,780 reviews

April 28, 2026

Very helpful. Goes above and beyond!!! All people I dealt with were very knowledgeable in their field More

by LORIPATZKE
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Garbo
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tony Garbo
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Apr 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to know our team delivered such thorough support when you picked up your new Lincoln Nautilus. Hearing that everyone went beyond expectations and shared their expertise means a lot. Enjoy your Nautilus and safe travels ahead. Joe England General Sales Manager 414-327-6000

April 28, 2026

It was a very good and easy experience, they figured out the problem, kept in contact with me, told me to call if any problems, so far so good! More

by LLinneman1
Recommend Dealer
Yes
Employees Worked With
AJ & Roy
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Apr 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

Hello, thank you for your 5-star rating and feedback on your Lincoln Aviator service. We’re glad our team quickly diagnosed the issue and kept you informed throughout. Please give us a call if any further concerns come up. Joe England General Sales Manager 414-327-6000

April 27, 2026

Easy to work with and incredibly nice team. Would highly recommend to anyone in the market for a cat or service! More

by JFELTON
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Apr 27, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your experience. We’re glad our team made servicing your Lincoln Navigator easy and friendly. We appreciate your recommendation and look forward to helping you again. Roy Reger Service Manager 414-327-6000

April 27, 2026

Easy to work with and incredibly nice team. Would highly recommend to anyone in the market for a cat or service! More

by JFELTON
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Apr 27, 2026 -

Gordie Boucher Lincoln of West Allis responded

Knowing your Lincoln Navigator service went smoothly with our friendly team is fantastic. Dawn and our staff appreciate you recommending us to others. We look forward to supporting you again whenever you need vehicle service or are exploring new Lincoln options. Roy Reger Service Manager 414-327-6000

April 24, 2026

My car was taken there by my insurance and they repaired it perfectly. Thank you for taking such good care of me and my car. More

by cmslyons
Recommend Dealer
Yes
Employees Worked With
I don't know.
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Apr 24, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for entrusting us with your Chevrolet Equinox repair through your insurance. We’re glad the work was completed to your satisfaction and that your vehicle is back in great shape. We appreciate your feedback and look forward to assisting you again. Roy Reger Service Manager 414-327-6000

April 22, 2026

Always great Helpful knowledgeable friendly staff from service to cashiers I have been going there for years More

by Pklm1220
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
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Apr 22, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for trusting us with your Ford Edge over the years. It’s wonderful to hear our service team and cashiers have been so helpful and knowledgeable. We look forward to continuing to support you. Roy Reger Service Manager 414-327-6000

April 20, 2026

Relatively quick service with great results. I work here, so there wasn't a rush, but it was done sooner than I expected. More

by KENDRA.BOYER
Recommend Dealer
Yes
Employees Worked With
AJ
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Apr 20, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the five-star feedback. We’re pleased our team completed your Nissan service ahead of schedule and delivered great results. Hearing your perspective from the inside is invaluable. Roy Reger Service Manager 414-327-6000

April 20, 2026

Very helpful, accommodating and always communicating well. Nick was great to work with, he was able to help me along every step of the process. More

by juan.carrillo.0710
Recommend Dealer
Yes
Employees Worked With
Nick Eineichner
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Apr 20, 2026 -

Gordie Boucher Lincoln of West Allis responded

So glad our team provided helpful support throughout your Nissan Altima service. Your kind words about our communication and accommodating approach are much appreciated. We look forward to continuing to care for your vehicle. Roy Reger Service Manager 414-327-6000

April 19, 2026

We love our Lincoln. Erika, Marty and joe made it a welcoming , comfortable, fun experience. More

by LAURYPOST
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Marty Martinez
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted to hear you’re enjoying your Lincoln. Erika and Marty are thrilled their efforts made the experience welcoming, comfortable, and fun. Thank you for sharing your feedback and congratulations on your new Lincoln. Joe England General Sales Manager 414-327-6000

April 19, 2026

A very pleasant dealership to work with when you are looking to upgrade your vehicle. More

by BLOHM6
Recommend Dealer
Yes
Employees Worked With
Gus Hollo
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Gonzalez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 19, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for trusting our team with your vehicle upgrade. We’re glad you found the process so pleasant. Congratulations on your new Lincoln and we hope to assist you again. Joe England General Sales Manager 414-327-6000

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