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Hudson Ford

Hudson, WI

4.6
2,125 Reviews
Hudson Ford is honored to have been named the 2022, 2020, 2019, 2018, 2017 and 2016 Wisconsin Ford Dealer of the year by Dealerrater.com. This award is based on reviews written by customers like yourself. We offer a fully operating Quick Lane, Service Department, Parts Department, and our Abra Auto Body Shop, where quality is everything. They offer free shuttle service or loaners for when your vehicle is down and Ford Certified Technicians to get you back on the road faster. Hudson Ford has hundreds of vehicles in inventory with specially trained sales associates to help lead the way to the right vehicle for you! Here are a few of our courteous and professional team members. You may contact them directly by clicking on one of the email links listed below each name. Thank you for visiting our website. We look forward to hearing from you!
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2020 Crest View Dr

Hudson, WI

54016

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Showing 2,125 reviews

October 11, 2025

Great experience working with Cory on my new lease. Answered all my questions and had a smooth transaction. More

by a.kappos
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Levi Klaudt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Cory Rush
Oct 13, 2025 -

Hudson Ford responded

Thank you for sharing your experience working with Cory and our team! We appreciate your business and hope to see you at Hudson Ford again next time!

October 09, 2025

Dakota is AWESOME! !! He was very professional and a HUGE help during the sale and even a BIGGER help after the sale. More

by maureen.rueber
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Levi Klaudt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dakota Goldbeck
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 13, 2025 -

Hudson Ford responded

Hi Maureen, you made our day with your awesome feedback about Dakota! Thank you for choosing Hudson Ford!

October 07, 2025

We had such a great experience working with Dakota on our Ford Bronco purchase! From start to finish, he made the process easy and enjoyable. Dakota was knowledgeable, patient, and never made us feel pressur More

by Bobbiepetersoninteriors
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dakota Goldbeck
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 08, 2025 -

Hudson Ford responded

Thank you for sharing your experience! We're thrilled to hear Dakota made your Ford Bronco purchase smooth and enjoyable. We look forward to serving you again in the future at Hudson Ford. Enjoy the ride!

October 07, 2025

I have been a loyal customer of your dealership for 10 years and I have no hesitation when I bring my car in for service or when I need a new car. Dakota was absolutely fantastic to work with! I worke More

by Michelle.zetterlund
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Paig Ring
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dakota Goldbeck
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brandt from service and Michaela, Manager
Oct 08, 2025 -

Hudson Ford responded

Hi Michelle, we love seeing reviews from our loyal customers! Thank you for choosing Hudson Ford and for sharing your appreciation for Dakota. Safe travels in your new car!

October 06, 2025

Very friendly and accommodating. Answered all question and efficient. Wonderful experience, this is our second new purchase with Amillie and the team. More

by Neilebbenga
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Amillie Altermatt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Paig Ring
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 08, 2025 -

Hudson Ford responded

Thank you for your feedback and for choosing us again! It is great to hear you had another wonderful experience with Amillie and the team. We wish you many safe and happy miles in your new car!

October 06, 2025

They worked very well for us and helped us find the right vehicle at a fair price! More

by mason4life05
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dylan McHenry
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dakota Goldbeck
5.0
This rating includes all reviews, with more weight given to recent reviews.
Luke Swelland
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 08, 2025 -

Hudson Ford responded

Thank you for your review. We're glad our team helped you find the perfect vehicle at Hudson Ford. Reach out if there's anything you need down the road!

October 02, 2025

Overall experience was good at Hudson Ford. Dakota and Michaela were super helpful through the whole process and they both made the process very positive. I would definitely recommend working w More

by Luke
Recommend Dealer
Yes
Employees Worked With
Michaela McCann
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dylan McHenry
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dakota Goldbeck
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 07, 2025 -

Hudson Ford responded

Hi Luke, thank you for sharing your recommendation of Dakota and Michaela! We are proud to have them on our team. We wish you many safe and happy miles ahead!

October 02, 2025

We have now bought two ford explorers from Hudson ford. My husband and I were very pleased with our sales reps and everyone else we dealt with. I would definitely recommend Hudson ford. More

by thomsenmaureen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Paig Ring
5.0
This rating includes all reviews, with more weight given to recent reviews.
Antonio Starr
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 03, 2025 -

Hudson Ford responded

Thank you so much for your repeat business and glowing recommendation! We are delighted to hear that you and your husband had such positive experiences with our team. Here's to many miles ahead in your Ford Explorers!

September 30, 2025

Hudson Ford has the worst service department in western Wisconsin. We had an appointment to have struts replace per their recommendation. The appointment was scheduled a week in advance. Come time to drop More

by Wintzil
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Derek Thalin
1.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 01, 2025 -

Hudson Ford responded

I'm truly sorry to hear about the negative experiences that occurred during your visit, and I sincerely apologize for any rudeness or discomfort experienced. This is certainly not the level of service we aim to provide. We value your feedback and would appreciate the opportunity to make things right. Please reach out to me below so we can further discuss how we can assist you moving forward. Thank you, Dyan McHenry - Service Manager - dylanmchenry@lithia.com

Oct 01, 2025 -

Wintzil responded

This is not the first time Hudson Ford failed to meet standards within the last 18 months. For that reason, we have moved our vehicle service and future purchases to a competitor. Ever since Hudson Ford was purchased by Lithia Motors the customer service has declined. Big name dealers focus on sales volume, not servicing the customer. The longer drive to the new dealership will be worth it. I do not or will not recommend Hudson Ford to my associates in the market for vehicle service or purchases.

Oct 03, 2025 -

Hudson Ford responded

Thank you for sharing your experience. We’re truly sorry to hear about the frustration and disappointment your wife encountered during her recent visit. Regarding the loaner vehicle, we understand how important it is to have a comfortable and familiar replacement while your vehicle is being serviced. While we do our best to accommodate specific requests, availability can vary depending on timing and returns from other customers. At the time of drop-off, the only vehicles available were full-size models, but smaller options became available the following morning. Our manager attempted to reach out with a plan to personally deliver a more suitable loaner and pick up your vehicle, but unfortunately hasn’t been able to connect. We appreciate your loyalty to the Ford brand and your past business with us. It’s clear we missed the mark this time, and we’re committed to learning from this experience to better serve our customers in the future. If you’re open to reconnecting, we’d welcome the opportunity to make things right. Dyan McHenry - Service Manager - dylanmchenry@lithia.com

Oct 04, 2025 -

Wintzil responded

Not having the correct loaner was part of the issue. The service advisor, Derick, handling the work order was rude and condescending. That was the breaking point for us. We choose not to return the general managers call and we are already working with a new Ford dealer. Hudson Ford will never receive a dime from us again. We’ve learned we are not the only victims of poor customer service after sharing our story with friends and coworkers. It’s more of an epidemic at your dealership that needs to be addressed internally.

September 29, 2025

Kayla was great to work with. She made it hassle free, and stayed late to get me out the door the same day. More

by kitchnerk
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Kayla Schoonover
Sep 30, 2025 -

Hudson Ford responded

We are grateful that Kayla made your experience hassle-free and efficient! Thank you for choosing Hudson Ford and for sharing your feedback. We wish you safe travels ahead!

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