I visited yesterday with intention of purchasing a 2021 Tacoma TRD Off-road. I am a semi experienced dealership purchaser. I did weeks of research on each model of the Tacoma and found the TRD Off-road was the best fit for my family. The dealerships inventory was extremely limited. They only had one Army Green Tacoma TRD Off-road. Joey, the initial sales rep, was fantastic and transparent. He advised he was new and is still learning the ropes. He made my wife and I feel very welcome. He promptly found the vehicle and took us on a pleasant test drive. Once completed, we decided to talk numbers about the vehicle. This where the one star review for the dealership comes in. The first price sheet presented to us showed the dealer mark up of roughly $17,000 above MSRP. I built an identical truck on Toyota.com and found the MSRP was approximately $45,000 and their initial price sheet quoted $62,000. The initial shock was almost enough to make me walk out immediately. However, the truck did appeal to me and I wanted to see if they were willing to fairly negotiate the price. After a few minutes with Joey, he realized he needed some assistance and went to get his supervisor. This is no fault to him. I advised to Joey I won’t be an easy sale and fully intended on negotiations. His supervisor, AndreI believe, came to the table and started talking with us. He was a good guy but inexperienced in sales as well. I wanted to see an exact breakdown of charges that made a $45,000 truck, $62,000. He keep trying to change to subject and we never got to see the line by line price sheet. Yet, Andre, used the rarity of the vehicle as his primary selling point. Using the Army Green color, chip shortage, and lack of local inventory. I advised that other local dealerships have inventory because my family physically visited them. Sounding surprised, he acknowledged the fact and moved onto his rarity speech. After about 30 minutes back and forth, I told him his $50,000 out the door offer would be acceptable. Given the $45,000 MSRP plus tax, tag, title would be around that number. He wrote on a scratch sheet of paper and I initialed next to it. Andre took that paper to his manager. About 5-10 minutes later, the sales manager sat down at our table and did the whole “unfortunately” speech. He advised he wouldn’t be able to sell the vehicle at $50,000 because of the rarity speech. So, I asked him what his offer would be to leave with the truck today. He said best he can do is $2,000 to $3,000 off the sticker. So I confirmed the best he could to is max $59,000 out the door. He agreed and said he hopes to have us back in the future. I told him that if I leave here today without a truck, I will not return. So, being that I left without a truck, Keith Pierson Toyota is now on my list of dealerships to never return to and I highly advise any inexperienced car buyers avoid this place at all costs. To wrap this up, Joey was fantastic and I’m sorry he had to work at Keith Pierson, I would love to buy my next truck from him. Andre was decent, yet inexperienced for the role he fulfilled. The sales manger, didn’t catch his name, should be more willing to sell cars.