Larson Toyota of Tacoma

Very pleasant buying experience. Hudson, our Buyer’s Assistant, was a pleasure to work with. Hudson, our Buyer’s Assistant, was a pleasure to work with. More

Bought a $60k toyota hybrid blew transmission in 6 months. Asked for a non hybrid trade in and they offered one to me taking $19k off the trade in value. I paid $1k for $298 running boards not include months. Asked for a non hybrid trade in and they offered one to me taking $19k off the trade in value. I paid $1k for $298 running boards not included. Ive owned toyotas my entire life and i am now 64, lesson learned, know the people your doing business with. I will not be returning to Larsen toyota of tacoma.. I wanted the blue color and was told they're hard to get yet I'm seeing them everywhere? I'll leave it at that.. More

Sarah and Elizabeth were incredibly professional and personable. At no time did they make me feel uncomfortable or pressured into my purchase. personable. At no time did they make me feel uncomfortable or pressured into my purchase. More

Conner was patient, thoughtful, and funny! Thank you for the great service and working with me on my Corolla purchase. Thank you for the great service and working with me on my Corolla purchase. More

Great experience overall. Friendly staff, no pressure, and everything was clear and straightforward. The process was smooth, and I found exactly what I wanted. Would definitel Friendly staff, no pressure, and everything was clear and straightforward. The process was smooth, and I found exactly what I wanted. Would definitely recommend. More

Elizabeth helped me get best deal on new car, treated my friends and I very well. I will bring many friends to her 10/10 recommend! friends and I very well. I will bring many friends to her 10/10 recommend! More

Elizabeth is great, choose her as your agent. Always ask for her and work with her for get a great deal. Always ask for her and work with her for get a great deal. More

TLDR: Egregious $7k appearance package add-on that they eventually admitted was a market adjustment in disguise. This was not shown on website listing and could not be removed despite being labeled as an " eventually admitted was a market adjustment in disguise. This was not shown on website listing and could not be removed despite being labeled as an "option". I bought a 2023 RAV4 Hybrid from here a couple years ago. After buying, I knew that they had screwed me even after negotiating down. However, I waited to write a review until my service contract was over. I saw the RAV4 I wanted on their website. It was listed at MSRP (I've uploaded an image of the sticker on their site) with a single $798 dealer-installed accessory (Pulse) that came with the car. So the total online was $38,007. I called beforehand to confirm availability and was told that the price was accurate. After I went and test drove, it was time to do paperwork and I was hit with a fat $7k add-on for the "Larson Appearance Package" as well as a $1k Zurich Key Protection (see the image I uploaded). That's an insane $8k increase. I tried repeatedly to get them to remove the appearance package, but the salesman and the finance manager kept pushing strongly. They eventually told me that because the hybrid model is in high demand, they mixed a "market adjustment" into the cost of this additional package. For that reason, they weren't willing to sell me this car without the package (aka not really an "option" despite the name) and were going to wait a couple weeks for someone else to buy it. I did end up negotiating the price of the appearance package down, but I would've much rather had it completely left off. The dealership knew what they're doing by omitting this from the car's listing and then tried to slap this ~20% price increase on the customer right before they were about to make a purchase. Then I also had to go through the usual pitch from the finance department where they try as hard as they can to push extended warranties that I didn't need. "I would never let my kids drive without extended warranty" the guy kept telling me. Give me a break. More

Very easy and comfortable experience with the dealer being very helpful during my experience here. being very helpful during my experience here. More

Five stars for Elizabeth at Toyota of Tacoma. Buying a new vehicle can sometimes be a headache of hidden fees and markups, but Elizabeth made this the easiest vehicle purchase I've ever made. I w Buying a new vehicle can sometimes be a headache of hidden fees and markups, but Elizabeth made this the easiest vehicle purchase I've ever made. I was looking at a 2026 Tacoma TRD Sport Premium with a 2.5-inch lift. She listened to exactly what I wanted, secured the 3.99% financing, and then completely surprised me by negotiating a $5,000 discount on the truck—far exceeding what I initially asked for. Straightforward, honest, and highly professional. Go see Elizabeth! More