Larson Toyota of Tacoma

TLDR: Egregious $7k appearance package add-on that they eventually admitted was a market adjustment in disguise. This was not shown on website listing and could not be removed despite being labeled as an " eventually admitted was a market adjustment in disguise. This was not shown on website listing and could not be removed despite being labeled as an "option". I bought a 2023 RAV4 Hybrid from here a couple years ago. After buying, I knew that they had screwed me even after negotiating down. However, I waited to write a review until my service contract was over. I saw the RAV4 I wanted on their website. It was listed at MSRP (I've uploaded an image of the sticker on their site) with a single $798 dealer-installed accessory (Pulse) that came with the car. So the total online was $38,007. I called beforehand to confirm availability and was told that the price was accurate. After I went and test drove, it was time to do paperwork and I was hit with a fat $7k add-on for the "Larson Appearance Package" as well as a $1k Zurich Key Protection (see the image I uploaded). That's an insane $8k increase. I tried repeatedly to get them to remove the appearance package, but the salesman and the finance manager kept pushing strongly. They eventually told me that because the hybrid model is in high demand, they mixed a "market adjustment" into the cost of this additional package. For that reason, they weren't willing to sell me this car without the package (aka not really an "option" despite the name) and were going to wait a couple weeks for someone else to buy it. I did end up negotiating the price of the appearance package down, but I would've much rather had it completely left off. The dealership knew what they're doing by omitting this from the car's listing and then tried to slap this ~20% price increase on the customer right before they were about to make a purchase. Then I also had to go through the usual pitch from the finance department where they try as hard as they can to push extended warranties that I didn't need. "I would never let my kids drive without extended warranty" the guy kept telling me. Give me a break. More

Very easy and comfortable experience with the dealer being very helpful during my experience here. being very helpful during my experience here. More

Five stars for Elizabeth at Toyota of Tacoma. Buying a new vehicle can sometimes be a headache of hidden fees and markups, but Elizabeth made this the easiest vehicle purchase I've ever made. I w Buying a new vehicle can sometimes be a headache of hidden fees and markups, but Elizabeth made this the easiest vehicle purchase I've ever made. I was looking at a 2026 Tacoma TRD Sport Premium with a 2.5-inch lift. She listened to exactly what I wanted, secured the 3.99% financing, and then completely surprised me by negotiating a $5,000 discount on the truck—far exceeding what I initially asked for. Straightforward, honest, and highly professional. Go see Elizabeth! More

This place nice, Robert Miler salesman was very helpful. , nothing to complain about this dealership , nothing to complain about this dealership More

Even though I was there from 10:30 AM till 6pm, it was well worth the wait. Elizbeth was very kind to me throughout the whole process. She was easy to talk to and I didn't feel like I was talking to a rob well worth the wait. Elizbeth was very kind to me throughout the whole process. She was easy to talk to and I didn't feel like I was talking to a robot. She was very patient with me and my dad even with all the hiccups with my insurance company. The financing process went smoothly. Sarah made that a lot easier. She was not only informative but also quite funny. Sarah, my dad, and I had some playful banter and it didn't feel forced. After 7 hours it was nice to relax and crack some jokes! Thank you both for helping me and keeping it real. 10/10 More

Great service very friendly, was able to help throughout the process and make it simple and easy the process and make it simple and easy More

Thank you so much, Anthony! You are really amazing professional A fantastic specialist who found a way out of a situation that seemed impossible. Very loyal, friendly, and tact You are really amazing professional A fantastic specialist who found a way out of a situation that seemed impossible. Very loyal, friendly, and tactful. I highly recommend this dealership—they’re the best and really care about their clients. I’ll definitely be coming back here for my next car! More

Leo did such an amazing job ,his customer service was outstanding and couldn’t have asked for a better salesman outstanding and couldn’t have asked for a better salesman More

I initially had a bad experience at Toyota of Tacoma when I financed my new car. The sales contract didn’t seem right and the extended warranty cost was much too high. After changing my mind and wanting to c I financed my new car. The sales contract didn’t seem right and the extended warranty cost was much too high. After changing my mind and wanting to cancel the extra policies/contracts, even though I love my new Toyota, I had no intention of ever returning to buy another car from this location. I was lucky enough to run into Sarah Hager, a finance manager, and asked if she would speak to me about my contract. She took the time to listen to me, help me with the cancellation, and made sure there were no other issues, even offering to connect me with her manager if I wasn’t content with our interaction and printed out new copies of the sales contract because the old one was barely legible. Because of her, I would consider working with this location again. More

Concord Fitten displayed excellent customer service and professionalism. Concord kept me updated with a used vehicle that came in earlier last week. He kept me updated on when it would be ready. Concord ne professionalism. Concord kept me updated with a used vehicle that came in earlier last week. He kept me updated on when it would be ready. Concord never pressured me or called me every 20 minutes. Never asking me to come in and look at some other vehicles. Unfortunately I did not purchase the vehicle from Larson Toyota of Tacoma. Concord Fitten thank you for your time and professionalism. I hope whoever reads this, please ask to work with Concird Fitten, I think he will definitely get you the vehicle that will suit your needs. Best wishes on your endeavors. Concord keep up the good work. Best regards, Anthony Z More