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Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 406 reviews
December 20, 2018
Liccardi Ford. Anthony Robinson was kind and genuine. He looked out for the customer and he got me a car I really like. I would recommend him to anyone that wants a Anthony Robinson was kind and genuine. He looked out for the customer and he got me a car I really like. I would recommend him to anyone that wants an excellent experience. More
by ecoguy
Employees Worked With
Anthony Robinson
November 11, 2018
Excellent Service from Matt Barocas His excellent service and his knowledge about the vehicle that I inquired took me to make the decision to buy my Ford Explorer. Thanks. Maria Walsh His excellent service and his knowledge about the vehicle that I inquired took me to make the decision to buy my Ford Explorer. Thanks. Maria Walsh More
by Fordexplore0
Employees Worked With
Best sales representative Matthew Barocas
October 29, 2018
Liccardi Ford can't crush a brown paper bag. Took my Ford Expedition for service, they said the suspension was bad and the air compressor needed to be replaced and would cost $1,400.00. Compresso Took my Ford Expedition for service, they said the suspension was bad and the air compressor needed to be replaced and would cost $1,400.00. Compressor replaced and still didn't work, then they replaced one suspension air bag for $1,700.00, after eight weeks in service I called them because they didn't have the decency to call me to inform me they vehicle was ready They lied saying my phone was disconnected. (In addition, the SUV had a strange noise had never made before. They said, the catalytic converter had gone bad). And the front being higher than the back, is the factory setting. My son said, don't worry I'll go and pick up your truck. After my son filed a complaint with Ford, and twelve weeks into this dilemma, they finally fix the setting. Would I had taken my truck to Joe Blow Repair Shop. Guaranteed, Joe Blow would had given me better service than Liccardi . Liccardi Ford claims to crush the competition, when in reality they can't crush a brown paper bag. More
by J
Employees Worked With
At this point, I don't care.
October 08, 2018
Scheduling an appointment Been calling for days and keep getting transferred to different people who hear my request and then transfer me to voicemail. Very rude horrible ser Been calling for days and keep getting transferred to different people who hear my request and then transfer me to voicemail. Very rude horrible service More
by Lauraj
Employees Worked With
October 08, 2018
The worst experience ever. I was soooo disapponted at their service repair overall. I will never purchase or lease a car with them again. The 2016 ford I leased always had the s I was soooo disapponted at their service repair overall. I will never purchase or lease a car with them again. The 2016 ford I leased always had the same issue. Every 2 weeks, I will take the car for fixing,but I wonder if they ever fixed the real issue with the car,because the same issue occured every week. The car was shaking every time I started it. They never gave me a loaner's car after they said they would. I missed hours of work because of this issue. I ran out of patience and decided it was time to return the car. More
by Ni
Employees Worked With
Robert Ventura
September 25, 2018
Worst experience ever Worst car buying experience ever. I bought a used van at Liccardi Ford. My saleswoman Bryce was good but that was it for customer service. It's been 2 Worst car buying experience ever. I bought a used van at Liccardi Ford. My saleswoman Bryce was good but that was it for customer service. It's been 2 months and they still haven't got my plates and the also can't find the title for my van to even get me the plates. I've called multiple times and left messages on the managers voicemail that I did get to speak to once 4 days ago when he told me he would call me right back. Since then I've been transferred around and even got the privilege to speak to Gino who told me “well I don't know what you want me to do about it this is the first I'm even hearing of this. “ I was also told that it would be illegal for them to give me a third temporary plate but that I could just drive the van for now and they would pay for my tickets. So it's ok for me to go break the law and possibly get my work van impounded for driving an unregistered vehicle but you can't give me a third plate. They've had two months to figure this out and it has seemed to me that there is no sense of urgency still to get it figured out. I'll never purchase another vehicle here and would not recommend anyone to buy a vehicle from Liccardi Ford. More
by Mm117
Employees Worked With
Mike,gino
September 25, 2018
Excellent Service Took my vehicle in for Service my Tire Pressure Light was on. Alberto was the gentlemen that I was speaking with and he took care of issue. He was ver Took my vehicle in for Service my Tire Pressure Light was on. Alberto was the gentlemen that I was speaking with and he took care of issue. He was very helpful and understanding. More
by Ashley
Employees Worked With
Alberto Gomez
September 16, 2018
Great service! Brought my 2012 focus in for an oil change, Alberto in service greeted me very polite and professional . I was told I needed a 60 thousand miles servi Brought my 2012 focus in for an oil change, Alberto in service greeted me very polite and professional . I was told I needed a 60 thousand miles service . Alberto helped me out with the bill and showed me it's not all about money it's about helping the customer service there vehicle even got my car washed without asking ..There's a big change in the service department and I'm happy,even the coffee and muffins were offered . I will be returning for service at liccardi Ford keep up the good work and great service! More
by Almez
Employees Worked With
Alberto Gomez
September 13, 2018
Awesome Customer Services I brought my Ford Explorer in for services due to someone sold my driver side mirror. Although, I was not happy with the price. I was very pleased wit I brought my Ford Explorer in for services due to someone sold my driver side mirror. Although, I was not happy with the price. I was very pleased with the customer services. The receptionist was very pleasant and greeted me with a warm hearted smile. She directed me to the services department before I was able to leave a gentlemen came out of his office an introduced his self as the new director. Mr. Robert Ventura greeted everyone who was waiting for services with a warm smile and a friendly hand shake. I have purchased many cars from Liccardi and never once meet such a amazing person and team of awesome people. I want to thank Jeremy for taking the time out to installed the mirror after hours and Robert Ventura thank you for your hospitality. Great Job!!! Keep being amazing. Vivian Green More
by One Satisfied Customer
Employees Worked With
Jeremy, Robert Ventura,receptionist, parts supervisor, parts workers, sale department
July 16, 2018
Worst experience ever I Had transmission fluid leak and failed around Liccardi so towed it there for fixing the problem. They charged me $1800 to fix it and I paid it. Tw I Had transmission fluid leak and failed around Liccardi so towed it there for fixing the problem. They charged me $1800 to fix it and I paid it. Two days later, it leaked again and I had to send it back to fix the leaking again! Two days later, they called me and asked me to pick up the car because they fix it. I got the key and start the car with air condition, however, it gives me super hot air! I drove about 10 mins, but it still hot air! I took it back and they told me they forgot to refill the Freon after empty it! Outside is over 90 F! I am still waiting them to fill the Freon, but really disappointed! Should never stopped at Liccardi! Learn my lesson please! More
by 19810621gjx
Employees Worked With
