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Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 406 reviews
January 14, 2018
Service car in for service they were quick in and out and wash my car to.the new management in service department Rob is amazing hats off to him 👍🏻 car in for service they were quick in and out and wash my car to.the new management in service department Rob is amazing hats off to him 👍🏻 More
by Vent59
Employees Worked With
Rachelle
January 14, 2018
New mangement better service Came in for service recently and must say that it has improved drastically. The staff is more attentive to your needs and more helpful. I will be back Came in for service recently and must say that it has improved drastically. The staff is more attentive to your needs and more helpful. I will be back. More
by charger99
Employees Worked With
Jeremy, Carrie
January 14, 2018
The best service Best service I've ever had. They really know how to take care of a customer. Especially this new director named Rob. I hope they keep up the good work Best service I've ever had. They really know how to take care of a customer. Especially this new director named Rob. I hope they keep up the good work and keep the staff that's there now. More
by Mike M
Employees Worked With
Rob, Jeremy
December 19, 2017
Fee's Bought a used car they had listed online, they wanted to charge an extra $995 internet fee (for finding the car online), $695 dealer fee, $498 doc fee Bought a used car they had listed online, they wanted to charge an extra $995 internet fee (for finding the car online), $695 dealer fee, $498 doc fee, $250 glass etching fee... xxx? Negotiated to $648, which was the doc fee plus 150. They introduced the fee's two at a time. First was the internet fee and dealer fee. I agreed to pay 150 to speed up the process, went to financing, was approved for a loan, then went to sign final papers. Final papers had the next set of fee's which were not disclosed prior, even after double checking with my sales rep. 250 for glass etching and 498 for a document fee. This was an hour and a half into the process. They were very offended that I didn't know dealers charge a doc fee. This was my first car buy so I quickly googled it and saw that this fee usually isn't waived, but 498 is a high price for it. Told them to take the 250 glass etching off and I'll pay 498. Exhausting, probably run into this everywhere but thought it was obnoxious. However, I knew I'd have to play into their dirty dealer antics, overall it wasn't as bad as I expected. Gave them 3 stars. More
by aagrizz07
Employees Worked With
Jardo
December 13, 2017
GREAT SERVICE WE SEND ALL OF ARE FORD CARS FROM ARE FLEET TO LICCARDI FORD STAFF IS FRIENDLY AND KNOWLEDGEABLE!! THEY GET THE JOB DONE ON TIME. I HIGHLY RECOMMEND WE SEND ALL OF ARE FORD CARS FROM ARE FLEET TO LICCARDI FORD STAFF IS FRIENDLY AND KNOWLEDGEABLE!! THEY GET THE JOB DONE ON TIME. I HIGHLY RECOMMEND THEM! More
by Scott efrus
Employees Worked With
ROBERT AND CARRIE
December 04, 2017
Service specialist total disappointment I've called about a recalled on my vehicle . Receptionist tried a few timea to patch me through. Both attempts voicemail. I finally get one . And the I've called about a recalled on my vehicle . Receptionist tried a few timea to patch me through. Both attempts voicemail. I finally get one . And the lady is very rude . What do you want sir. We are busy , leave us your name and number we'll call you. Within the hour . More
by Driver908
Employees Worked With
Service specialist
November 10, 2017
Excellent I had a great experience with Scott my salesman. No hassle, up front with everything. I will differently go back and buy a car again. I had a great experience with Scott my salesman. No hassle, up front with everything. I will differently go back and buy a car again. More
by Kkostick
Employees Worked With
Scott Lyons
September 25, 2017
Good service, beautiful trucks Ive been coming to liccardi for 3 years and will continue to do so because of the truck selection, customer service, and great deals they offer. Ive been coming to liccardi for 3 years and will continue to do so because of the truck selection, customer service, and great deals they offer. More
by Black_recon
Employees Worked With
Mike
September 22, 2017
stay away . fake and rude managers Cheaters cheaters cheaters please dont go guys they dont even deserve one star. Very rude and fake people. I bought a car here and with all fake pri Cheaters cheaters cheaters please dont go guys they dont even deserve one star. Very rude and fake people. I bought a car here and with all fake prices and fake fees and they gave me car with broken bumper and its certified pre owned with 172 point inspection(fake 172 point inspection). When i went back next day and ask about it they said you broke your car we dont do anything with it. 2.i asked not to do hard credit check because I already have approved loan from my bank. They asked my ssn for some proofs and said we wont do credit checks and they did 4 hard checks. When i asked back they are lying we didnt. 3. After all this they are not doing my registration. When i called them they asking for some proofs again Dont trust these guys More
by maheshk7
Employees Worked With
manager
August 28, 2017
Excellent buying experience. Purchased a Ford Fusion from Gino at a Liccardi Ford. Great no pressure buying experience. Gino is above and beyond the typical sales person as he p Purchased a Ford Fusion from Gino at a Liccardi Ford. Great no pressure buying experience. Gino is above and beyond the typical sales person as he personally delivered the new car to my house! Thank You Gino. More
by waltger
Employees Worked With
Gino
