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Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 406 reviews
May 11, 2017
Dealer would not honor internet price. I found a vehicle I liked online. The price was excellent. I contacted the Internet Sales person and they confirmed the vehicle was available. They de I found a vehicle I liked online. The price was excellent. I contacted the Internet Sales person and they confirmed the vehicle was available. They dealer then changed the internet price. The manager stated they would not honor the price. More
by Thomas Klimuc
Employees Worked With
Randi Edelman (Internet Sales), Sales Manager
May 08, 2017
GREAT EXPERIENCE, HIGHLY RECOMMEND I had a great experience at Liccardi Ford Lincoln dealership this past Saturday! The sales people I dealt with were Scott Krepps and Stavros Diamantid I had a great experience at Liccardi Ford Lincoln dealership this past Saturday! The sales people I dealt with were Scott Krepps and Stavros Diamantidis and it turned out to be a great day. From the moment I pulled into Liccardi I have to say it was an enjoyable experience. Scott was wonderful and exactly the type of person you would want to walk through the process with when looking for a new vehicle. I knew what I was looking for and he brought me right to it since they had one at their location. We went for a beautiful drive through the watchung mountains and I really got to see how the car handled all types of roads. After we went back to the dealership I knew I loved the car (2017 Explorer Sport) so the next person I met was Stavros. Everyone there really wants to do their best to make everyone comfortable and have a great car buying or leasing experience. No one is pushy so that right there is a number one reason people should go there when considering getting a new car. Customer service is definitely a deal breaker and at Liccardi they have great customer service. Definitely ask for Scott and Stavros when going there and you are sure to have a great day and hopefully leave with a new ride! More
by szars4908
Employees Worked With
Scott Krepps, Stavros Diamantidis
April 30, 2017
Tremendous Alma in service was tremendous ! My car broke down on highway alma got me into service immediately , handled everything professially and was on the ro Alma in service was tremendous ! My car broke down on highway alma got me into service immediately , handled everything professially and was on the road in two hours! More
by Paulyr123
Employees Worked With
Alma
April 18, 2017
Fantastic Today, I leased my dream truck at a price that was honest and fair.. after being tortured at several dealerships- liccardi definitly made up for all o Today, I leased my dream truck at a price that was honest and fair.. after being tortured at several dealerships- liccardi definitly made up for all of the negativity I experienced everywhere else. Brianna and Doug were beyond accommodating and never once made me feel like I was being taken advantage of. Even the internet sales rep that handled my inquiries, Peggy, came out to say hello. This place is the best!!!!! More
by E Sluder
Employees Worked With
Brianna, Doug, Peggy
April 15, 2017
Great Experience Liccardi is reliable and quick. I continue to visit for my regular car maintanence and have never had an issue. I'm in an out in no time, all staff an Liccardi is reliable and quick. I continue to visit for my regular car maintanence and have never had an issue. I'm in an out in no time, all staff and customer service are helpful and pleasant too! More
by Dee523
Employees Worked With
Scott Lyons
April 13, 2017
Laccardi review I dealt with Scott Lyons when i leased my new car gotta say best salesman I've dealt with. perfectly happy with the decision i made would recommend th I dealt with Scott Lyons when i leased my new car gotta say best salesman I've dealt with. perfectly happy with the decision i made would recommend this dealership to anyone More
by Toddwin7
Employees Worked With
Scott lyons
April 09, 2017
LYING SCAM ARTISTS!!!!! DO NOT deal with these people!!!!! They tell you one thing and do another! Very dishonest and misleading!!!! I have documented proof of them telling m DO NOT deal with these people!!!!! They tell you one thing and do another! Very dishonest and misleading!!!! I have documented proof of them telling me they would refund my deposit yet they told me no later! I was even told they give refunds back by my salesman and sales manager yet they didn't hold to their word!! They care less about the consumer! Do yourselves a favor and think twice about dealing with these people! I have heard horror stories from A LOT people on their negative experiences with this dealership! They want your money and don't care how they get it! Notice how they have an automated message to the negative feedback like they care? Trust me they don't! Again I have documented proof!!!! More
by John J
Employees Worked With
Ben
April 04, 2017
Service Would definitely recommend him as well the dealership. Great customer service and the attention was unparalleled. Would definitely continue to purchas Would definitely recommend him as well the dealership. Great customer service and the attention was unparalleled. Would definitely continue to purchase more Fords from Scott and Licardi Ford ! More
by hugo1996
Employees Worked With
Scoot
April 04, 2017
Very professional My salesman Wesley Jenkins was not only professional, but extremely knowledgeable, and I will be returning for a second purchase through him. Atmosphe My salesman Wesley Jenkins was not only professional, but extremely knowledgeable, and I will be returning for a second purchase through him. Atmosphere was very friendly and felt no pressure whatsoever. More
by jimhuntersr
Employees Worked With
Wesley Jenkins
March 31, 2017
Apparently buying a good review is easier than earning it I recently purchased a car from Liccardi. one of the "perks" was a Free !st oil change. This paper was presented to us as we were ready to drive out. I recently purchased a car from Liccardi. one of the "perks" was a Free !st oil change. This paper was presented to us as we were ready to drive out. Seemed like a great deal ..till i read the "fine print'. Here's the scheme your given a paper with instructions on how to obtain your free oil change. First go to Google.com click the google reviews link. then go to dealer rater. I quote here.. " Upon confirmation of your POSITIVE comments on BOTH of the above web sites you will receive one free oil change. Simply print your reviews and present when you come to ...etc etc Management will THEN sign and validate your coupon below. Now I must say that kind of invalidates any positive reviews you see here and as such must be discounted as there is no way of knowing how many were BOUGHT with that free oil chabge deal. But not the negative ones.still stand so all I can say is BUYER BE WARE,!!! More
by fedup
Employees Worked With
numerous
