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Liccardi Ford Lincoln

Watchung, NJ

3.2
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 406 reviews

July 26, 2014

Bait and switch scheme My first review, because they made me angry enough after trying to do my due diligence before going to the dealer, I only looked on Cars.com not yelp More

by unhappywithLiccardi
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Janice Owens
July 20, 2014

Bad Customer Service and extremely rude staff I had a really bad experience with Liccardi, I got a quote for a ford fusion from truecar.com and called them to find out if they would honor it, on t More

by mogaligundla
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Ralph and John
July 16, 2014

Deceptive and misleading. Allan Saltz, a salesperson at Licardi Ford, is a person to avoid at all costs. He is a liar, plays word games and will lead you to believe you are ge More

by JackofNJ
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Alan Saltz
July 12, 2014

Great Experience for Leased Car Came in after a bad experience with another dealership. Made a deal with Sulo Masob. He was upfront, direct, and honest. We agreed on a price, and I w More

by Devir Shriky
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sulo Masob
June 28, 2014

Very pleased Excellent customer service the staff make you feel so welcomed they don't pressure you in purchasing a vehicle they will take their time explain detai More

by Dcheeks
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott Lyons
June 20, 2014

Buying a vehicle was never easier or more pleasant for me My wife purchased her Ford Edge from Liccardi Ford two years ago and was very happy with the salesperson she dealt with and the service she received o More

by soitgoes
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
MIKE DEGRAZIO AND SCOTT LYONS
June 17, 2014

Satisfied Customer I would highly recommend Sulo if you are considering purchasing a new car from Liccardi Ford. He was the best. He made the entire process hassle fre More

by jwaker
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sulo Mascobi
June 14, 2014

worst experience ever leasing a truck This Ford dealer should be avoided at all costs! They are completely unprofessional. They are under handed, sneaky and I hope to see them out of bus More

by rggaudet
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
every employee who works there
Jul 23, 2014 -

Liccardi Ford Lincoln responded

We are a dealership of integrity and treat our customers with respect. It is unfortunate that we are not always able to come to a mutual agreement although are best efforts are put forth. Thank you. The Liccardi Team

June 09, 2014

Great service! Found and bought a brand new Ford Focus within a day for a good deal! Would recommend to anybody. Hardworking and flexible to suite your needs. More

by oxana3
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sorry i dont remember your name :(
June 09, 2014

Great service! Found and bought a brand new FOrd Focus within a day for a good deal! Would recommend to everyone. Hardworking and flexible workers that will try to s More

by oxana3
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
i forgot the name
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