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Liccardi Ford Lincoln

Watchung, NJ

3.2
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 406 reviews

March 31, 2013

why i have to rate, cause as we enter we got warm welcome and instant attention by sales team, take cares of what kind of our needs are, got good deal and car. More

by raoldhruvrajsinh
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Camilo Galeano
Mar 31, 2013 -

Liccardi Ford Lincoln responded

Thank you for sharing your experience with our team at Liccardi Ford Lincoln!

March 21, 2013

Never, ever buy a used car as is from this dealer "as is". We were verbally promised that anything wrong w/the car we were purchasing would be fixed once looked at by our mechanic, as a condition of More

by tbrancat
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Mike Liccardi
Mar 31, 2013 -

Liccardi Ford Lincoln responded

We are dedicated to customer satisfaction. We ensure that our customers are aware of the AS IS policy by signed documentation in which you received. Thank you. The Liccardi Team

March 20, 2013

I was told during the buying process I would receive one complementary oil change. I can change the oil myself, but I brought it in because I wanted them to check out the rear suspension, so I figured I'd More

by mlocastro
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
.
Mar 31, 2013 -

Liccardi Ford Lincoln responded

We would like to have the opportunity to resolve this with you and are confident that you will be more than satisfied. Since we are unable to identify you and this is our only point of contact, please contact management when you get a moment. The Liccardi Team

March 18, 2013

I bought my first new car on President's Day. All the contracts list the car at 25 miles but that day I realized it was almost 600! The MyFord Touch radio breaks on a daily basis. I brought it right back More

by njcar
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Jim Schillizzi and Sulo Masiobi
Mar 31, 2013 -

Liccardi Ford Lincoln responded

Thank you for coming back in and allowing us the opportunity to address this. The Liccardi Team

March 16, 2013

I am a repeat customer who purchased a new 2013 Ford Explorer. Allen in sales offered superior customer service with follow up calls to verify vehicle satisfaction. Staff was friendly, price was fair More

by BPK1
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen
Mar 20, 2013 -

Liccardi Ford Lincoln responded

Knowing you came back for another vehicle purchase from Liccardi is extremely valuable information. Thank you for sharing your experience. The Liccardi Team

March 14, 2013

I purchased my 2013 Ford Fusion one month ago. Loving the car more and more every day! The entire experience, from shopping to purchasing, was smooth and enjoyable! The sales employee, Val, was very laid bac More

by kwfusion
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Val Schloesser
Mar 20, 2013 -

Liccardi Ford Lincoln responded

Wonderful to hear! Thank you and Happy Driving in your gorgeous Fusion! The Liccardi Team

March 10, 2013

It was my first time looking to finance or lease a car. I went over my options and payments with the salesperson until we came up with an option that made the most sense for me. I was satisfied with the outc More

by rterhune01
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Thomas Pierce
Mar 12, 2013 -

Liccardi Ford Lincoln responded

We appreciate your valued business and feedback! The Liccardi Team

Mar 20, 2013 -

Liccardi Ford Lincoln responded

Thank you for sharing your experience at Liccardi Ford Lincoln. We look forward to seeing you in our Service Department!

March 10, 2013

Wasted 5 HOURS of our time only to get to finance and be told that the monthly payment amount given was a "mistake". These jackasses were trying to to bilk more down payment money out of us. We first came i More

by jcalabrese
Customer Service
Quality Of Work
Price
Recommend Dealer
No
Employees Worked With
Scott
Mar 24, 2013 -

Liccardi Ford Lincoln responded

It is unfortunate that after making multiple contacts to you, we were unable to resolve this matter to your satisfaction.

March 07, 2013

The staff was very friendly. I had a great experience and would recommend this dealership to everyone I meet. Thanks for all your help you all were great. More

by strtruckequip
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
Employees Worked With
Cheryl
Mar 12, 2013 -

Liccardi Ford Lincoln responded

Your recommendations will be welcomed as well as greatly appreciated! You are now part of the Liccardi Family of Happy Customers! Enjoy your vehicle! The Liccardi Team

February 28, 2013

After more than a month of test driving vehicles, we had decided to consider the Ford Edge (our first choice) again. We were on our way back from another Ford dealership with no success and decided to stop More

by mojo8183
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
PJ Palozzi
Mar 12, 2013 -

Liccardi Ford Lincoln responded

It's great to hear that our staff is doing a great job of satisfying our customers! Thank you so much! The Liccardi Team

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