Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Liccardi Ford Lincoln
Watchung, NJ
397 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 397 reviews
Helpful January 02, 2013
I rated this dealer "bad" because they sold us a lemon! Charged us $4,700.00 for a car that needs a new transmission, catilitic converter, and lord know what else, and has been in a repair shop m a lemon! Charged us $4,700.00 for a car that needs a new transmission, catilitic converter, and lord know what else, and has been in a repair shop more then it's been used in 5 months!! Purchased 2003 Ford Escape for our handicapped son and this is what we got!! Will never recommend this dealer to anyone! More
by justlookin98
Employees Worked With
Roger Cole
January 02, 2013
my experience with them has not been a good one. i took my 2006 mercury mountaineer in for service and they said i needed brakes tires and a radiator, so i waited about a week or two and they changed the r my 2006 mercury mountaineer in for service and they said i needed brakes tires and a radiator, so i waited about a week or two and they changed the radiator and calls me and says the car is ready i said ok how much is it he said 800 and change i forgot the exact amount then i go i thought you said it was covered under extracare he goes you have extracare you should had told me. then i took it in for an oil change which i shouldnt have done because they didnt really check it they drew lines down all the boxes on my multi point inspection paper and put a black oil change sticker in my window it doesnt have the name of the dealer or when i should have it serviced again. and a few days ago i was at a stop light the car stalled and now when i idle i get this hard shaking coming from the engine. i should had went to Malouf Ford Lincoln instead...they are a lot better when it comes to doing a multipoint inspection More
by brandon414
Employees Worked With
Ray and David
December 21, 2012
i had trouble w my 97 expedition had it towed to the dealership to have it repaired it took them all week to get car back by the way im from al. got truck back loaded up and was on my way home from doin dealership to have it repaired it took them all week to get car back by the way im from al. got truck back loaded up and was on my way home from doing some huricain disaster work made it about 150 miles truck had the same problem i paid this dealer to fix so they tell me to get it to any ford dealership that they would cover the cost of second repair couldnt find another dealer that could get it in so i left the car at a hotel came home got my truck and trailer drove 15 hours back to pa. loaded it up drove 15 hours home and took car to another dealer only took them on day to fix it now lucarrdi says they will not cover cost due to it was not the exact thing i paid them to fix what i paid them to do was fix my vehicle they didnt now after missing the holidays w my family 500$ in fuel and 30 hours of driving to get my expedition home they back out of there word and as soon as christmas is over im going to contact my attorney and try to get reimbursed for all my trouble and expences More
by tyler allen
Employees Worked With
i dont remember names but one was the service manager
December 17, 2012
My husband and I got a great deal from this dealership. The salesman (Allen) was very helpful. Allen helped us get the deal we wanted. We were very glad to trade-in our car and get the price we wanted. We The salesman (Allen) was very helpful. Allen helped us get the deal we wanted. We were very glad to trade-in our car and get the price we wanted. We ended up leasing a ford edge. We love the car; it's perfect for our family. I would highly recommend this dealership to anyone looking for a comfortable, safe, and affordable car. More
by fordcar15
Employees Worked With
Allen Saltz
December 12, 2012
I highly recommend shopping for your next vehicle at Liccardi Ford Lincoln. Upon entering the building my Dad and I were immediately greeted by A Liccardi Representative. Our sales representative was Liccardi Ford Lincoln. Upon entering the building my Dad and I were immediately greeted by A Liccardi Representative. Our sales representative was Mr. Solomon Mascobi. My family has dealt with Mr. Macsobi in the past with the purchase of vehicles. He has exceptional customer service skills and knowledge of the Ford vehicles. He is a salesman anyone would appreciate dealing with. He is a very professional, knowledgeable and straight to the point salesman. We went to this dealership knowing the type of vehicle I wanted and the approximate cost. After selecting the Ford Fusion I wanted, Solomon came back with a monthly payment that floored us. There was no hassling needed since this was definitely an amount we couldn’t turn down. What an amazing experience! Everyone at this dealership we interacted with was very professional and friendly. Once my vehicle was washed and ready for me, I was instructed on how to use the all the new features and reassured that if I had questions not to hesitate to contact them. I then happily drove home with a smile on my face that just wouldn’t quit. I absolutely love new car! More
by Rampbarron
Employees Worked With
Solomon Mascobi
December 04, 2012
I spoke with Gino on a Tuesday and made an appointment for Saturday afternoon. I arrived on time and he was ready. We took a tour of the inventory and at no time did I ever feel pressured. After some "f for Saturday afternoon. I arrived on time and he was ready. We took a tour of the inventory and at no time did I ever feel pressured. After some "friendly" negotiating, I made a deal on a new 2013 Ford Edge. Honestly, this is the first time I have purchased a car with out feeling shafted. More
by fernande1
Employees Worked With
Gino
December 03, 2012
I highly recommend shopping for your next vehicle at Liccardi Ford Lincoln. Upon entering the building my husband and I were immediately greeted by Mike and introduced to Allan Saltz, a salesman anyon Liccardi Ford Lincoln. Upon entering the building my husband and I were immediately greeted by Mike and introduced to Allan Saltz, a salesman anyone would appreciate dealing with. He is a very professional, knowledgeable and straight to the point salesman. We went to this dealership knowing the type of vehicle I wanted and the approximate cost. After selecting the Ford Edge I wanted, Allan came back with a monthly payment that floored us. There was no hassling needed since this was definitely an amount we couldn’t turn down. What an amazing experience! Everyone at this dealership we interacted with was very professional and friendly. The owner himself asked about our experience during this whole process showing that they do care about their customers. Once my vehicle was washed and ready for me, I was instructed on how to use the all the new features and reassured that if I had questions not to hesitate to contact them. I then happily drove home with a smile on my face that just wouldn’t quit. I absolutely love my Ford Edge! Thank you for such a wonderful experience. D. Eccles More
by D1eccles
Employees Worked With
3
November 11, 2012
Absolutely outstanding service from the Liccardi Team. I went in to trade in an old car & came out with a brand new F150 all in the same day. They work with you to get the car you need to fit your budget. went in to trade in an old car & came out with a brand new F150 all in the same day. They work with you to get the car you need to fit your budget. I would highly recommend the Liccardi Ford to anyone looking to find their next ride. More
by Dempsey Ramalhosa
Employees Worked With
Scott Lyons
October 19, 2012
My wife and I were impressed by the dealerships personell, they were Personable, helpful, willing to research, showed great follow up. The dealership had great selection and were willing to look f personell, they were Personable, helpful, willing to research, showed great follow up. The dealership had great selection and were willing to look for an exact match. More
by bbucsko
Employees Worked With
Alan Saltz
