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Liccardi Ford Lincoln

Watchung, NJ

3.5
403 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

Directions

Top Reviewed Employees

Sean Becker at Liccardi Ford Lincoln

Sean Becker

Sales Representative
5.0
This rating includes all reviews, with more weight given to recent reviews.
Diane Estrella at Liccardi Ford Lincoln

Diane Estrella

BDC Manager
not yet
rated
Employees need five ratings within 24 months before we can calculate an average rating.
Terrence Devlan at Liccardi Ford Lincoln

Terrence Devlan

Sales Consultant
not yet
rated
Employees need five ratings within 24 months before we can calculate an average rating.
Tony T. at Liccardi Ford Lincoln

Tony T.

Sales Consultant
not yet
rated
Employees need five ratings within 24 months before we can calculate an average rating.

Latest Reviews

February 20, 2021

BEST IN THE BUSINESS! We purchased a used vehicle from Liccardi Ford Lincoln and everyone was extremely professional and helpful. Excellent customer service and they make your purchase a smooth experience More
by Diazlj

Employees Worked With

ROB VENTURA,EARLE JAMES

February 02, 2021

Worst experience I’ve had a a dealership yet. Stood around after having an appointment no one addressed me. Was completely ignored. Lack of organization. Very pushy sales men who were trying to rip you More
by H289042520

Employees Worked With

Tony

February 01, 2021

worst service department ever. deserves negative stars. one of my friends showed me a video were the (lip) service manager robert ventura and paul his partner in crime were caught on camera charging 2 cust More
by freeresources442

Employees Worked With

Robert Ventura, Paul

Photos & Amenities

  • After Hours Drop-Off
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Free WiFi
  • Pet Friendly
  • Television
  • Vending Machines
  • Free Loaner Cars (Subject To Availability)
  • Free Coffee
Liccardi Ford Lincoln, Watchung, NJ, 07069