Back

Long Cadillac

Southborough, MA

4.8
327 Reviews
The team at Long Cadillac would like to welcome you to our dealership in Southborough, where we’re confident you’ll find the vehicles you’re looking for at a price you can afford. Come and check out our full selection of new Cadillac vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, our professional finance team will help you get settled with a competitive financing or lease plan. When you’re looking for quality auto maintenance and repairs near Southborough, you can always count on the professional technicians in our Cadillac service department as well, where we handle everything from oil changes and filter replacements to powertrain and drivetrain repairs. Schedule an appointment today, or purchase parts from us to handle maintenance and repairs on your own. Lots of folks in Southborough count on the high-quality vehicles and services found at Long Cadillac, and we look forward to living up to our reputation every day. Stop in and see us today, or contact our staff with any questions.
Contact Dealership

218 Turnpike Rd. (Rt. 9)

Southborough, MA

01772

Directions

By Type

Showing 327 reviews

September 24, 2025

He is a nice guy. He is honest, enthusiastic, kind. I can't express how nice is he. More

by luke20230720
Recommend Dealer
Yes
Employees Worked With
Bruno
September 17, 2025

Disappointed in the service and the process. The salesperson was great but the expectations weren’t set properly. Paid me for my vehicle $4,000 lower than carmax. Tried to do a 2-1 deal. Got me More

by Ashton
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brian Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruno Medina
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 19, 2025 -

Long Cadillac responded

Ashton, After reviewing the situation with our staff, your vehicle was not described correctly, so we couldn't honor the same offer as the Carmax online quote. We believe that if you went to Carmax with the undisclosed issues and accident indicator on Carfax, they would have modified their quote as well. While we tried to move a little bit and explained the benefits of a sales tax credit, unfortunately, we were unable to meet at a price to make a deal as we simply don't have $3000-$4000 of profit to negotiate on our used cars. We are sorry that we were unable to make a second deal.

September 14, 2025

Very clean. On time. Great service! First time here and I’ll be back! I’ve been to other Cadillac dealers for service and this one has set the gold standard. More

by CWR
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
I’m not sure who I worked with. But he’s not listed here.
September 14, 2025

Bruno was excellent, well organized, very polite, definitely a positive 5* experience! Thank you Bruno! More

by cheryl.sherrill
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Bruno Medina
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 12, 2025

I was given excellent help understanding the many features of my car. My husband bought me this car just before he got sick and understanding how everything works has been a challenge but your servic More

by mcbouvier
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jody Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 10, 2025

I have been a Long Cadillac customer for over 10+ years and they have consistently met my needs. Always professional, courteous and knowledgeable. I rate their Customer Service at the top of my list at Lon More

by CAROL.SCHWAB
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jody Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andrew
September 07, 2025

Great dealership. Never felt pressured. All 3 times I have been we always have worked things out Daryll is outstanding understanding what I want and finds a vehicle More

by DRGJR61
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brian Jones
4.0
This rating includes all reviews, with more weight given to recent reviews.
Tohm Palaima
4.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Wilcox
4.0
This rating includes all reviews, with more weight given to recent reviews.
Bob Morse
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jody Smith
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Daryll
August 25, 2025

Excellent service I don't have time to fill these surveys. Brian is knowledgeable and very good. More

by Spfennelly
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Wilcox
August 23, 2025

When my car was returned to me, it had sustained damage that was not present prior to being in the shop’s possession. Instead of addressing my concerns professionally, Mr. Barry treated me in an extremely More

by GABBY617
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Andrew Parker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Scott Barry
Aug 26, 2025 -

Long Cadillac responded

In response to this unfortunate and unavoidable situation, it should be noted that there are some omissions from this side of the story. Ms. Estrada demanded GM buy back her vehicle which Cadillac denied and we believe this led to frustration in dealing with our staff on several matters. We fully accepted responsibility and made no excuses that we damaged (and should have fixed prior to pick up), the door handle and we could have been responsible for the 1/2" scratch on the front bumper cover. While we didn't feel responsible for a very small scratch in the fender, a small ding in the rear door and a 1MM (yes 1MM) paint chip on a front wheel spoke, on a three year old vehicle, we were willing to fix these minor items because of the loyalty of her past business. We told Gabriela in writing that we would repair these items at our GM approved collision center. This offer was unacceptable to Gabriela and she presented us with an estimate from D&G Auto Body, a body shop she and her husband own, and wanted us to issue her a check for $2600, which was not an acceptable solution. Having been in the business for almost 30 years and dealing with affluent customers in difficult situations, I decided to take up the matter the next day. When I found out that she had still refused to return our $130k Cadillac Escalade service loaner while we worked through this matter, we were left with no option other than to let Gabriela know that if the loaner vehicle isn't returned, we would have to report the vehicle stolen which would be a last resort and one that we would rather avoid, to which she responded "do what you have to do". I eventually received a call from her attorney and we had a simple conversation that led to an agreement in about 10-15 minutes, that we would pay for the door handle and bumper repair, which we would normally fix but we felt that she would pick apart the car again for further issues. Gabriela arrived to pick up her car and she proceeded to ignore the agreement made with her attorney, claiming that we "dented" her wheel, which was actually the 1MM paint chip that we put a spot of touch up paint as a simple gesture of goodwill fix (acceptable by most everyone with a 3 year old vehicle). At that point, there was an acknowledgement that she should probably find someone else to work on her car as we don't want to be responsible for every minor issue she finds and blames on poor workmanship. We service hundreds of Cadillac's every month and while we didn't meet our expectations on the door handle matter, this is rarely an issue in our operation and we certainly don't cause five separate matters of damage in a customer visit. In my nearly 30 years in the business, I can count on one hand how many times, we have had to say this to a customer and to have to say it to a customer who lives locally, and bought two cars from us, it's extremely difficult but sometimes this has to happen. While we did repeatedly apologize and look to resolve all of her concerns, we found Gabriela extremely unreasonable and we would likely not be able to please her going forward.

Aug 27, 2025 -

GABBY617 responded

I want to be clear that there were no omissions on my behalf. I did speak directly with GM about my options and, at no point, was I frustrated with the dealership itself. My intent was only to understand my rights regarding warranty coverage and possible buyback options. GM explained the process, and I accepted that information as part of due diligence. Following that, I began exploring trade-in options and was in the process of finalizing a potential deal. I was fully within my rights to seek clarity on these matters—especially given that a three-year-old vehicle, in mint condition, with only 17,000 miles, garage-kept most winters, and serviced exclusively by the dealer, was already undergoing an engine replacement. The size of the damage is irrelevant—the fact remains that damage occurred, and it should never have happened. Further, it is my legal right to decide where my vehicle is repaired. I made it clear to Long Cadillac that I preferred to use my husband’s body shop or another GM-certified repair facility. I should not have been pressured or forced to use only Long Cadillac’s repair services. To further support this, I obtained estimates from three GM-certified body shops. Each one valued the repair at nearly three times the amount Long Cadillac paid out. All three professionals agreed that the wheel had been poorly touched up. GM uses water-based paint, which is not designed for touch-ups, and the result is visibly obvious and substandard. At no point did I refuse to return the loaner vehicle. I returned it willingly once I felt assured of my own safety—something I was forced to consider as a female being intimidated and threatened by Mr. Barry. As additional proof, my vehicle is professionally washed and detailed regularly. Each service includes photographs documenting the car’s condition. I can affirm with certainty that none of the damage was present before it was in Long Cadillac’s care. The only apologies I have received came directly from GM, after they reviewed my case and the manner in which Mr. Barry treated me.

Aug 27, 2025 -

GABBY617 responded

I want to be clear that there were no omissions on my behalf. I did speak directly with GM about my options and, at no point, was I frustrated with the dealership itself. My intent was only to understand my rights regarding warranty coverage and possible buyback options. GM explained the process, and I accepted that information as part of due diligence. Following that, I began exploring trade-in options and was in the process of finalizing a potential deal. I was fully within my rights to seek clarity on these matters—especially given that a three-year-old vehicle, in mint condition, with only 17,000 miles, garage-kept most winters, and serviced exclusively by the dealer, was already undergoing an engine replacement. The size of the damage is irrelevant—the fact remains that damage occurred, and it should never have happened. Further, it is my legal right to decide where my vehicle is repaired. I made it clear to Long Cadillac that I preferred to use my husband’s body shop or another GM-certified repair facility. I should not have been pressured or forced to use only Long Cadillac’s repair services. To further support this, I obtained estimates from three GM-certified body shops. Each one valued the repair at nearly three times the amount Long Cadillac paid out. All three professionals agreed that the wheel had been poorly touched up. GM uses water-based paint, which is not designed for touch-ups, and the result is visibly obvious and substandard. At no point did I refuse to return the loaner vehicle. I returned it willingly once I felt assured of my own safety—something I was forced to consider as a female being intimidated and threatened by Mr. Barry. As additional proof, my vehicle is professionally washed and detailed regularly. Each service includes photographs documenting the car’s condition. I can affirm with certainty that none of the damage was present before it was in Long Cadillac’s care. The only apologies I have received came directly from GM, after they reviewed my case and the manner in which Mr. Barry treated me.

August 21, 2025

He had some attitude, maybe just hit him at the wrong time. Mostly long service has been good. More

by Hey Joe
Recommend Dealer
No
Employees Worked With
Brian Wilcox
2.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Wilcox
Aug 21, 2025 -

Long Cadillac responded

Thank you for taking the time to share your thoughts. I’d appreciate the opportunity to learn more and address any concerns you may have. If you're willing to discuss further, please feel free to reach out to me directly at 508-683-1164 or via email at AParker@LongAuto.com I look forward to hearing from you. Best regards, Andrew Parker Service Manager Long Cadillac

...
9
...