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North Bay Ford

Santa Cruz, CA

3.9
49 Reviews

1999 Soquel Ave

Santa Cruz, CA

95062

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Showing 49 reviews

February 17, 2022

The showroom is in poor shape, could use a major face lift, but they sold me a Bronco at MSRP. No dealer up-charges, and found me a good financing. More

by alarey49
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Freddie
February 17, 2022

All I can say to North Bay Ford is this team is AWESOME! They care for their clients and don’t give you crazy prices and markups like other dealership does. They made my car purchasing very efficient and ex More

by Karen Leonardo
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Kyle and Morgan and the finance girl
January 25, 2022

This dealership is disgusting. The “waiting area” has filthy walls with holes and paint missing. The “white” blinds were gray from dust and dirt. I felt like we were going to get sick just sitting in the More

by Abc
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
No
Employees Worked With
Wayne
January 21, 2022

North Bay Ford always takes great care of my 17 Ford Explorer, Wayne the service manager stayed in contact with me… Nice Job North Bay Ford… RJM More

by Reuben.Murray
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Wayne
January 13, 2022

I had a scheduled appointment for 1pm and told them I would be waiting there and it took them 2 hours to finish. Otherwise they did the requested service and even washed and vacuumed my truck. Very frie More

by rich.arriola
Recommend Dealer
Yes
Employees Worked With
don't remember
December 12, 2021

As I said before, the buying experience and follow up efforts with Ford to resolve my concerns was the worst in my 50 years of new car buying. The car is poorly constructed with several rattles that were More

by tohut48
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Wayne Lovelady Fine man, the car sales and management that are so unsatisfactory.
December 03, 2021

Very easy to make deal. I was looking for a new F250 6.7. As soon as one arrived I was notified. More

by blaine.salley
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Freddie
December 03, 2021

They did a good job , my only complaint is they had to use rotators from an auto parts store. I went to dealership because I wanted genuine Ford parts. Kind of defeats the purpose of going to dealer More

by tcarli
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Glen
November 29, 2021

NBF under-promised and over-delivered. Every stage of the purchase was handled professionally and quickly given the somewhat chaotic activity surrounding a purchase in today's market. More

by Arke
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Kyle C. & Kali
October 16, 2021

Mauricio what is my service advisor and he was excellent. As a customer service trainer I recognize good service and exceptional world-class service and there is a huge difference between the two. Mauricio p More

by Evcsanjoseca
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Mauricio