The "Drive it Now Price" they advertise for new cars is untrue. Rather than adding the expected tax, title and license, they also add a charge for "Pulse and Etch" that adds an additional $1,100 to the price. These are essentially worthless items that, since they are mandatory, should be in the price they advertise. It is where they make their money, and that's OK, but don't be sneaky. Be honest.